1. Your Mission Statement Larry Potterfield – CEO MidwayUSA

2. Your Mission Statement Step 1 Why do you need a Mission Statement? – The Mission Statement provides a sense of direction, helps with the development of strategies and guides decision-making and actions.

3. “Create and publish to all employees a statement of the aims and purposes of the company or other organization.” -Ed Deming Your Mission Statement

4. Step 2 Why are Mission Statements so incredibly difficult to write? Your Mission Statement

5. “Columbia, Missouri – A Community of Excellence” Your Mission Statement

6. Two mutually exclusive ideas – Keep it short and simple – Include everything that’s important Your Mission Statement

7. “Widow maker – a job that even the best managers cannot deliver good performance.” Your Mission Statement

9. Management is an emerging science! Your Mission Statement

10. Divide and conquer! Your Mission Statement

11. Step 3 The four basic components of the Mission Statement 1.Mission 2.Vision 3.Purpose 4.Values Your Mission Statement

12. “What are your stated purpose, vision, values and mission?” Your Mission Statement

13. 1.Vision 2.Purpose 3.Mission 4.Values Your Mission Statement

14. Goals, policies, strategies and marketing slogans Your Mission Statement

15. The Vision Statement 1.Your desired future state 2.Why you seek this desired future state 3.What methodology you plan to use to get there Your Mission Statement

16. To be the best-run business in America, for the benefit of our Customers, by systematically practicing modern leadership and management principles. Your Mission Statement

17. The Purpose -Why your organization exists Your Mission Statement

18. The Mission -The basic functions of your organization Your Mission Statement

19. The Values -Things you look for in people when you hire them, and also the things that keep your employees and other stakeholders loyal to your organization Your Mission Statement

20. The Values -”Values are what you hire for and ethics are what you fire for.” -William Burke, Vice President of Logistics at MidwayUSA Your Mission Statement

21. Mission Statement 1.Vision 2.Purpose 3.Mission 4.Values Your Mission Statement

22. “Create and publish to all employees a statement of the aims and purposes of the company or other organization”. -Ed Deming Your Mission Statement

23. Deployment You have to deploy, deploy, deploy, like crazy! The greatest Mission Statement in the world won’t be of any value unless you get it deployed to your Employees and other stakeholders. Your Mission Statement

24. Larry Potterfield – CEO MidwayUSA