1. During the silent movie era the major Hollywood Studios began to realize they could get a lot of free publicity (advertising) for their movies by creating stories about the movies stars.

2. In the 1960's and '70s other companies started to use their resources to get free publicity for their products.

3. Companies creating free publicity for their products culminated with Microsoft's release of Windows '95.

4. Since then most companies use public relations to get media exposure for their goods and services including:

8. But how to get articles in the biggest publications? The bigger the publication the more restrictions they have on "advertorial" (advertising presented as news). Some magazines have a policy of not publishing any press release that mentions any product of company.

9. How do you get articles published about your product if you can not mention your company or product by name?

10. Create your own category

12. A typical press release about an "information only" site (not a commercial site) that only publishes quotes from skin experts (dermatologists):

14. Home page for the National Skin Care Institute:

15. Why "information only" sites?

16. Because Google generally lists "information only" sites first on major key word searches

17. How to get your site higher rankings on major key word search terms?

20. Here are some results: If you have optimized your site properly and have enough media links to your site, then your improved page rankings will appear on MSN before they show up on Yahoo or Google. The results of a "dry skin" search on MSN:

23. When you click on those results this is what you get:

24. www.glovesinabottle.com

25. www.glovesinabottle.com/testimonials.html

26. www.dry-skin.net

27. www.skinmdnatural.com

28. How many times is this phrase searched for? dry skin 482.0 /day dry skin care 331.0 /day dry skin cleanser moisturizer treatment 112.0 /day dry skin lotion 66.0 /day dog dry skin 63.0 /day dry itchy skin 61.0 /day dry skin on penis 55.0 /day dry skin care antiaging lotion 53.0 /day lotion for dry skin 44.0 /day home remedies for dry skin 43.0 /day water softener dry skin 39.0 /day dry skin care product 38.0 /day dry skin brushing 33.0 /day extremely dry skin 25.0 /day dry skin rash 23.0 /day dry skin 1,164.9 /day dry skin care 487.9 /day dry skin care product 102.8 /day dry skin treatment 72.1 /day dog dry skin 53.5 /day dry skin lotion 42.1 /day dry itchy skin 41.9 /day dry skin solution 38.5 /day dry skin on penis 35.5 /day remedy dry skin 35.5 /day dry skin patch 23.7 /day home remedy for dry skin 22.6 /day dry skin on face 16.9 /day dry skin spot 16.7 /day dry skin rash 16.7 /day dry skin creams 14.2 /day cure for dry skin 14.0 /day vitamin for dry skin 13.9 /day