2. Products

3. Location

4. Floor Plan

5. Equipment Printing Capacity: 120 Shirts/Hour

6. Capital Budget and GPM Capital BudgetCost Leasehold Improvements$6,460 Equipment & Screens$14,582 Net Working Capital$21,445 Total Capital Requirements$42,487 Gross Margin 76%

7. Retail In-StorePrice Personalized Shirts$18-$20 In-House Designed Shirts$22-$25 Wholesale (B 2 B)PersonalizedIn-House 20-40$15.50-$17.50$18-$21 40-60$13-$15$15-$17 80-100$10-$12$13-$15 No Credit Retail Sales B 2 B Credit: Net 30 Days Pricing

8. Positioning Statement  Providing quality press and print clothing with unique designs for individuals, sports teams and businesses in need of personalization or uniformity.  Press it. Wear it. Love it.

9. Target Market  In-store market 15-30 years old  Made to order: Business to Business Sport Rec leagues Camps Schools Tourism Moose Jaw

10. Promotion Strategy  Moose Jaw Warrior Halftime Shows  Student Billboards  Moose Jaw’s Sidewalk Days  Moose Jaw Exhibition and Rodeo  Annual Festival of Words  Youth Quake

11. Target Range

12. Marketing Expenses CategoryCost Exterior Sign$3,000 Logo Design$150 Business cards$25 Web Page$1,200 Telephone (long distance)$360 Radio (one 30 second ad per month)$3,000 Phonebook (yellow pages)$178 Newspaper (Moose Jaw Times Herald, once per week) $3,557 Promotions (give-aways, demos, gifts, etc.)$2,000 Community Newspaper (Daily Bean)$1,000 Total$14,470

13. Financial Budget Year 1 Bank debt $25,000 Equity $20,000 Total $45,000

14. Cash Flow

15. Critical Variables  Number of B2B Sales  Input Costs

16. Break-Even Analysis

17. Sensitivity Analysis Customers/DayTotal 5 Year ProfitNet Payback 10($428,439)($800,477) 15($183,433)($354,527) 20$69,577$105,030 25$346,433$609,141 30$615,278$1,096,003 35$881,502$1,578,509 40$1,147,726$2,061,014

18. Contingency Plan  If Impresswear does not succeed, there will be a realized loss of $22,500 per owner

19. Owner Compensation