1. GS1 US Data Quality Program Christine McMaster – Wakefern Food Corporation Nadine Radomski – Dean Foods Mary Wilson – GS1 US March 25, 2014

2. © 2014 GS1 US ALL RIGHTS RESERVED ABOUT Largest US Dairy Processor – Manufacturer – Distributor – Foodservice – Retail 75 plants across the US Retail Sales of $12.9 Billion 2

3. © 2014 GS1 US ALL RIGHTS RESERVED DATA QUALITY AT 3 Accurate Item Data Integrated Processes GS1 Standards Collaborative Internal Departments Data Quality

4. © 2014 GS1 US ALL RIGHTS RESERVED ABOUT Largest Retailer-Owned Cooperative in U.S. 50 50 Entrepreneurial Members 3 rd 3 rd Largest Food Wholesaler * 18 th 18 th Largest Food Retailer * Service 325 Stores in 8 states out of 8 Distribution Centers $14.1 Billion Annual Retail Sales $14.1 Billion – $1 Million per week average ShopRite sales 4 * Source: Supermarket News 2014

5. © 2014 GS1 US ALL RIGHTS RESERVED ABOUT 5 * Source: Supermarket News 2014 & DATA INTEGRITY

6. © 2014 GS1 US ALL RIGHTS RESERVED OBJECTIVE complete, accurate & timely data Develop an industry program to insure the sharing of complete, accurate & timely data amongst trading partners. 6

7. © 2014 GS1 US ALL RIGHTS RESERVED BACKGROUND June 2012 - 1WorldSync Recipient Share Group identifies Data Quality as an industry issue, and a joint, Supplier & Recipient, initiative is kicked off. June 2013 – The 5-Point Best Practice Process to Improve Product Data Accuracy is introduced. 7

8. © 2014 GS1 US ALL RIGHTS RESERVED 5-POINT BEST PRACTICE PROCESS FOR NEW ITEM SETUP PROCESS (INNOVATION): 1.Adhere to GS1 Standards and Rules for foundational attributes in internal setup – Foundational attributes: Brand Name, Declared Net Content/Unit of Measure, Pack Quantity. A new GTIN must be assigned at all applicable levels of change, following the GTIN Allocation Rules. 2.Assign data owners throughout the organization – Operations, Supply Chain, R&D, Packaging, Marketing, etc. – Documented process with control mechanisms 3.Appoint one entity/department/individual as the sole owner of product data submitted to the GDSN a.Accountability for gathering data, ensuring control mechanisms are followed, and submitting the product data 4.Audit all new items produced in a sustainable production environment ready for shipment (finished goods) 5.Execute communication on attributes, both internally and externally 8

9. © 2014 GS1 US ALL RIGHTS RESERVED INDUSTRY CALL TO ACTION Join the GS1 US Data Quality Industry Work Group Objectives Include: – Work with GS1 US team to develop requirements for a national program – Identify program specifics: 5-Point Best Practice Process for Data Accuracy Criteria for validation of foundational attributes Criteria for Certification Process for Audits (frequency, method, etc.) – Obtain industry consensus to deploy a DQ Validation program as a requirement for US GDS participants – Develop execution activities for program launch 9

10. © 2014 GS1 US ALL RIGHTS RESERVED BACKGROUND The GS1 US Data Quality Discussion Group launched June 2013 9 9 Business Sectors 150 150 unique companies 230 230 individuals Suppliers & Recipients 10

11. © 2014 GS1 US ALL RIGHTS RESERVED GS1 US NATIONAL DATA QUALITY PROGRAM 11

12. © 2014 GS1 US ALL RIGHTS RESERVED PROGRAM COMPONENTS Product Data Management & Governance Product Data Management & Governance Data Quality Framework Data Quality Best Practices Data Quality Assessment Training & Certification Training & Certification GDSN Quiz GDSN Package Measurement Quiz GS1 GTIN Allocation Quiz Physical Audit Physical Audit Foundational Attributes Fundamental Attributes 12

13. INITIAL DATA QUALITY ATTRIBUTES 13 *The Global Trade Item Number (GTIN) is considered foundational and will be audited for adherence to the GS1 Standards. While adherence to the above is mandatory for the audit process – implementation across sectors may be staggered depending upon the readiness of each sector to implement. Initial Attributes Fundamental Attributes FoundationalAttributesFoundationalAttributes Brand Name Brand Name Declared Net Content / UOM Declared Net Content / UOM GTIN GTIN Pack Quantity Pack Quantity Dimensions- Case Level Dimensions- Case Level (length/width/height) Dimensions - Inner Pack Dimensions - Inner Pack (if shared/applicable) Dimensions - Item level Dimensions - Item level (if shared/applicable) Ti/Hi Ti/Hi Country of Origin Country of Origin Gross Weight/UOM Gross Weight/UOM Once the GTIN is shared with a trading partner – a change to any of these attributes, independent of which stage in the product development process (Pre- production or production), will need to adhere to the GS1 GTIN Allocation Rules. A change to any of these attributes in the product pre- production stage does not require adherence to the GS1 GTIN Allocation Rules. Once in production the rules will need to be adhered to.

14. © 2014 GS1 US ALL RIGHTS RESERVED PROGRAM TIMELINE Development Q1 2014: Development KPI’s defined and shared with pilot participants Draft Best Practice Guideline in development – scheduled completion March 30 – Data Governance Best Practices – New Item Set-up (add, change, delete) Certification assessment in development – complete Develop Scorecard as complementary offering to certification KPI’s defined and shared with pilot participants Draft Best Practice Guideline in development – scheduled completion March 30 – Data Governance Best Practices – New Item Set-up (add, change, delete) Certification assessment in development – complete Develop Scorecard as complementary offering to certification Pilot Q2 2014: Pilot Pilot participants confirmed: P&G Clorox Wakefern Publix (tentative) Develop 3 rd Party Auditor Certification Program Pilot participants confirmed: P&G Clorox Wakefern Publix (tentative) Develop 3 rd Party Auditor Certification Program 14

15. © 2014 GS1 US ALL RIGHTS RESERVED PROGRAM TIMELINE : Refinement & Business Model Development Q3 2014: Refinement & Business Model Development Refine the program based upon pilot learning's Define Business Model based upon cost recovery Identify industry-specific requirements Refine the program based upon pilot learning's Define Business Model based upon cost recovery Identify industry-specific requirements Launch Q4 2014: Launch Launch Program in Retail Grocery Conduct pilots in other sectors as requested Launch Program in Retail Grocery Conduct pilots in other sectors as requested 15

16. © 2014 GS1 US ALL RIGHTS RESERVED QUESTIONS 16

17. © 2014 GS1 US ALL RIGHTS RESERVED CONTACT INFORMATION Name: Christine McMaster Company: Wakefern Food Corporation E-mail: Christine.McMaster@Wakefern.com Name: Nadine Radomski Company: Dean Foods E-mail: Nadine_Radomski@deanfoods.com Name: Mary Wilson Company: GS1 US E-mail: mwilson@GS1US.org Connect with the GS1 US community on: 17