3.  What is Windows Azure Media Services  Reach Story w/ SDKs and Player Frameworks  Media applications on Windows 8  Web: a Flash player for Smooth Streaming  iOS player framework

4. 100 M Household WW OWN AT LEAST ONE CONNECTED TV 50% SMARTPHONES 19% TABLETS MULTITASK WHILE WATCHING TV 80% 10 Billions MOBILE CONNECTED DEVICES by 2016 *Source: Cisco, Gartner

5. WEB 99% on DESKTOPS and LAPTOPS MOBILE There is an app for it APPLICATIONS BROWSER VIDEO NO PLUGIN PROGRESSIVE DOWNLOAD ADAPTIVE STREAMING

6. Philosophy High Quality videos for any device Anywhere and Anytime Format agnostic Smooth Streaming MPEG-DASH Flash HTTP Dynamic Streaming Apple HTTP Live Streaming Progressive Download Protocol agnostic HTTP RTMP DRM agnostic PlayReady Adobe Access Reach any end point with best possible format, protocol and DRM for it

7. WEB Silverlight Smooth Streaming Player Framework Smooth Streaming Client SDK Flash OSMF plugin for smooth streaming HTML5 HTML5 Player Framework APPS Windows 8 Smooth Streaming Player Framework Smooth Streaming Client SDK XBox Smooth Streaming Player Framework Smooth Streaming Client SDK TV/STBs Smooth Streaming Porting Kit Partner integrations MOBILE WinPhone Player Framework for WinPhone 8 Smooth Streaming Client SDK Android Partner SDKs and Frameworks OSMF plugin for smooth streaming iOS Player Framework for smooth streaming with PlayReady Player Framework for HLS More information please see here.here MPEG-DASH supports are on the road map

8. “Build-On” Media Partners and Customers Azure CDN Partner CDNs Origin Caching Released Coming Soon Partners Partner Technologies (Media Processors, Origin Servers, Live Encoders etc.) (Fabric, Storage, Compute, Database)

12. IE10 IE10 on the Desktop IE10 on the Desktop on Windows RT

15. Player Applications (Customer’s app) Player Frameworks (HTML5/XAML Player Framework) Client SDK (SS Extension SDK) Media Pipeline (Windows 8 MF) Platform (Windows 8)

16. Media foundation Interface PLAYBACK PIPELINE Native codec support: H.264, WMV, VC-1 and etc. Application with Smooth Streaming Source url : …/manifest Smooth Streaming Extension SDK Application with video source url : …/a.mp4

17. Player Applications (e.g., NBC, Comcast) Player Frameworks (e.g., MMPPF, HTML5 framework) Client SDK / Porting Kits (e.g., SSME, SSPK) Media Pipeline (e.g., Silverlight, GStreamer) Platform (e.g., Windows/ Linux)

18. Smooth Streaming (VOD and live) Closed captioning Advertising Logging Progressive Video Player styling DVR controls PlayReady DRM Analytics Offline Multiple Audio MPEG-DASH Trick Play

20. Linear Ads: presented before, between or after video content. Linear Ad takes over the full view of video.

21. Non-linear Ads: runs parallel to the video content so the user still has the option of viewing the content. It could be text, graphical banner/buttons or video overlays

22. Companion Ad: Pairing with Linear Ad or Non-Linear Ad It offers sustained visibility of the sponsor throughout the video content After 5 sec when linear ad is over

23. VAST (Video Ad Serving Template) 3.0 / 2.0

24. My Ad Server Car Company......... VAST (Video Ad Serving Template) 3.0 / 2.0

25. 00:00:32... <MediaFile apiFramework="Windows Media" id="windows_progressive_200" maintainAspectRatio="true" scaleable="true" delivery="progressive" bitrate=“200” width="400" height="300" type="video/x-ms-wmv"> <![CDATA[ http://smf.blob.core.windows.net/samples/ads/media/XBOX_HD.wmv ]]> VAST (Video Ad Serving Template) 3.0 / 2.0

29. Feature Pre, Mid, Post-roll and Ad-Pod Progressive download & HLS VOD and Live Streaming Standard Ad format (VAST, VMAP) Performance Seamless transition from Ad to Main Content and between Ads* Future Key services for AES encryption Above: Sample iOS player shipped on githubgithub *based on AVPlayer Enable you to build a native iOS application to playback video with dynamic advertisement insertion

30. What happens behind the scene? VMAP.xml At 5 Seconds Play At 15 Seconds Play Post roll Play Vast.xml Advertisement 1 Advertisement 2 Advertisement 3 VMAP.xml Upload 5 S 15 S Post Roll Develop Content Provider Player developer

31. OSMF Plugin Open source Media Framework: http://www.opensourcemediaframework.com/http://www.opensourcemediaframework.com/ Existing players can migrate by adding plugin for Smooth streaming, such as strobe media playerstrobe media player Supports both video-on-demand and live streaming Monetization Support OSMF Ad / Analytics Plugins Additional support for more standards like VMAP VMAP integral part of WAMS Advertising Download linkDownload link for flash client

33. WEB Silverlight Smooth Streaming Player Framework Smooth Streaming Client SDK Flash OSMF plugin for smooth streaming HTML5 HTML5 Player Framework APPS Windows 8 Smooth Streaming Player Framework Smooth Streaming Client SDK XBox Smooth Streaming Player Framework Smooth Streaming Client SDK TV/STBs Smooth Streaming Porting Kit Partner integrations MOBILE WinPhone Player Framework for WinPhone 8 Smooth Streaming Client SDK Android Partner SDKs and Frameworks OSMF plugin for smooth streaming iOS Player Frameworks for smooth streaming with PlayReady Player Framework for HLS More information please see here.here MPEG-DASH supports are on the road map

34. http://microsoft.com/msdn www.microsoft.com/learning http://channel9.msdn.com/Events/TechEd http://microsoft.com/technet