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Published byNoel Reeves Modified over 9 years ago
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Creating New Strategies Combining the Power of the Internet and Digital Printing by, Michael Moyer
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Agenda Efficient vs. Inefficient Direct Marketing Industries Vicarious Marketing Program Benefits
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Enable highly efficient direct marketing In inefficient direct marketing industries Vicarious Solution: Reseller sends manufacturer- sponsored marketing and educational materials to targeted consumers Distributor Reseller Problem/Solution Manufacturer Consumer
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OFFER! ManufacturerClient Example Market: Veterinarians Manufacturer defines a specific target client Creates a message especially for them Message delivered by client’s veterinarian Response driven back to the veterinarian Results are tracked & reported Veterinarian OFFER! From: Dr. Smith Pet, Inc. Offer Sale: Dr. Smith
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Software Tour – Veterinarian
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Software Tour – MARKETLink
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Software Tour – Sponsor
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Solution Overview - Benefits Manufacturer –Accurate targeting –Veterinarian endorsement –Measurement Distributor –Strategic differentiation –Value-added service –Additional revenue Veterinarian –Professional marketing –Control –Client privacy –Upsell / retention Client –Educational materials –Special offers –Potential savings
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Comparable Industries Dental Ophthalmology Dermatology Chiropractic Auto Shops Real Estate Hair Salons Interior Design Mortgage Insurance Other medical Many others…
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Thank You Vicarious Communication, Inc. Michael Moyer (312) 321-8104 mmoyer@vicariously.net
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