1. Social Media in Graduate Medical Education Kyle Bradford Jones, MD @kbjones11 Sonja Van Hala, MD, MPH (no Twitter feed…yet) Dept of Family and Preventive Medicine @uofu_fmres

3. “Social media in medicine is not about socializing with others. It is as professional a forum as presenting at a national meeting. The difference is that with social media, the audience can consist of millions of people. Public and patient reliance on social media for important information is a fact that physicians can no longer ignore.” --Dr. Anas Younes, chief of the Lymphoma Service at Memorial Sloan- Kettering Cancer Center, >11K Twitter followers Twitter in a Health Care Context

4.  Advertise what you are doing or can offer  Engage with specific people/organizations you’re interested in  Particularly with national meetings  Share interesting content you find online  Collaborate and Network with others from around the country  Educate patients, fellow providers, students, the public  Learn about anything you want The Why

5.  Search engine optimization  Presence on social media platforms raises the program near the top of the search when someone searches the topic online  Training residents in social media use  Few medical schools or residencies do this The Why

7.  S0Me can consume your life if you let it  But there are benefits to a few minutes of use per day Social Media Myth #1: We don’t have time for this

8.  There are pitfalls and you need to be careful  EVERYONE can see what you post  But lack of engagement can worsen health  Waning immunization rates in part from social media  Katie Couric and HPV  Residents need an example/training for appropriate SoMe use Social Media Myth #2: It’s too dangerous

9.  This is a significant part of our culture and is not going away  Keep a professional barrier  Don’t friend patients  You are ALWAYS a physician, even on social media  You still are associated with the University even on a personal account  Use it as a forum for more general answers and avoid individualized medical advice Social Media Myth #2: It’s too dangerous

10.  Started Facebook page and Twitter feed in early Sep 2013  73 page likes  Average of 27 engaged users per week, and  A total reach of 200 people per week U of U Family Medicine Residency

11.  Has allowed for engagement with other programs, faculty, residents, students, and media  Followed by multiple residency directors, many national thought leaders in Family Medicine, national health care journalists, and many in Univ Healthcare leadership Residency Twitter Feed

13.  Family Medicine Vital Signs (fammedvitalsigns.wordpress.com)  Started July 1  Weekly posts about Family Medicine and current issues by faculty, residents, and students  Viewed 793 times by 610 unique visitors from 10 countries (?!?)  Unofficial, so no branding allowed Residency Blog

15.  1) Join Twitter personally (if you haven’t already)  2) Follow @uofu_fmres  3) Start easy  Just retweet other posts that you like  Find some hashtags that you enjoy  4) Come up with a social media plan for the residency  You don’t need to do every platform, but you’re missing significant opportunities if you don’t have a plan  You don’t need daily posts Challenge

16.  5) Work with Libby Mitchell and Kathy Wilets in PR for assistance  6) Find a faculty champion and staff assistance  We spend a total of about 2 hours per week between both staff and faculty for this  Our goal: minimum 2 posts on Facebook per week; minimum 5 posts on Twitter per week; min 1 blog post per week  7) Set up a plan for educating residents and faculty in social media use  We do a Grand Rounds presentation and are discussing other venues for training Challenge

17. Questions?