2. Identify types of business letters.  Two categories:  Business-To-Business and  Business-To-Customer  Business-to-business: The main purpose of a typical business letter is to formalize the details that were arrived at in those discussions, and to provide any additional information that was agreed upon. http://www.marketingsource.com/articles/view/3939

3.  Business-to-customer:  Examples: sales and marketing letters, information letters, order acknowledgement letters, order status letters, collection letters http://www.marketingsource.com/articles/view/3939

4.  1. cover letter 2. customer relations letter 3. financial letter 4. credit letter 5. introduction letter 6. order-status letter 7. sales letter 8. marketing letter 9. announcement letter 10. apology letter  http://www.marketingsource.com/articles/view/3939 http://www.marketingsource.com/articles/view/3939

5.  to inform, persuade or remind  to try to sell a good or service  to express thanks  to recommend  to apologize  to congratulate  to reject a proposal or offer  to introduce a person or policy  to invite or welcome  to follow up  to formalize decisions

6.  Describe the components of an effective business letter.  Depends on the type of letter being written: usually has a salutation, introduction, main topics or message in the body and summary or conclusion.  Includes facts and recommendations  The message is the most important component

7.  Define the term informational messages.  Communication that transfers specific information to a customer, vendor or other party  Identify examples of informational messages used by businesses.  New Product(s)  Sale  Change in business location and/or hours  New ownership Information should be in order of importance

8.  Define the term inquiries. Used to request an appointment or ask about a job opening  Letter of Inquiry (LOI)  The inquiry letter is useful when you need information, advice, names, or directions. http://w3.gel.ulaval.ca/~poussart/gel64324/McMurrey/texte/inquire.htm  Identify occasions when inquiries are written by businesses.  To vendors; asking about pricing, availability and delivery dates  Potential customers; asking about what the company could do to make them customers  Current customers; what and when do they want a product?  To ask for more information concerning a product, service or other information about a product or service that interests us Letters of Inquiry should identify the purpose at the beginning