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The Marketing Exchange “Marketing in the Social Media Age”

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Presentation on theme: "The Marketing Exchange “Marketing in the Social Media Age”"— Presentation transcript:

1 The Marketing Exchange “Marketing in the Social Media Age”

2 Sharing Your Knowledge & News

3 The New Wealth Factors The Old Model Plant Capital Location The New Model Brand(What You Communicate) Attention(Where & How You Communicate) Relationships(How You Continue To Communicate)

4 Productise What You Know! Recognise, Value & Make Tangible… What You Know!

5 Do you have expertise & knowledge you could share with others? Could you write a report, article, ebooklet, press release, video clip? What’s going on in your business that would be of interest to others? (And Help Position You As An Expert)

6 Case Study Lettings & Property Management Franchise

7 Home Page - Top Intro Video Social Media Links Free eMag Free 10 Things eBooklet Educational Videos

8 Home Page - Middle Article FreeIndex Feed Client Reviews Third Party Branding

9 Home Page - Base FreeIndex Award Testimonial Statement From Influential Person + Photo Accreditation Logos

10 Write an eBooklet Internet Marketing Booklets 10 Things Booklet http://www.concentriclettings.co.uk/free-ebooklet/

11 Write an eBooklet

12 eBooklet Advantages Lead Generation Capture Device Draws in Pre-Qualified Prospects Educates Your Prospect Shows You’re an Industry Expert

13 eBooklet Advantages Direct Your Social Media Posts To It Something To Post About Promote To Your Email List Can be listed on others websites http://www.propertyinvestor.co.uk/london/exhibitor_profile.asp?ID=124

14 eBooklet Advantages

15 Article Magazine Property Investor News eProperty Investor News

16 PR Online Keywords Title Emboldened Keywords Anchor Text Links

17 PR Online – Burke Bros Published on PRWeb – June 2008 Still Live on Internet, 5 Years Later With links to Burke Bros website Still Top of Google Are Wheelie Bins Appropriate Shipping Boxes for a Family Move to France?” http://www.prweb.com/releases/2008/06/prweb985144.htm http://www.prweb.com/releases/2008/06/prweb985144.htm

18 Enterprise Week PR – November 2012 Midlands Business News: http://www.midlandsbusinessnews.co.uk/2012/11/shropshire-business-owners-stand-poised-to-boost- their-marketing-results/http://www.midlandsbusinessnews.co.uk/2012/11/shropshire-business-owners-stand-poised-to-boost- their-marketing-results/

19 Enterprise Week PR – November 2012 The e-Innovation Centre website (on their Facebook): http://www.e-innovationcentre.co.uk/latest-news/45-shropshire-business-owners-stand-poised- to-boost-their-marketing-results

20 Enterprise Week PR – November 2012 ShropshireLive.com: http://www.shropshirelive.com/2012/11/12/free-workshop-to-help-shropshire-business-owners-boost- marketing-results/

21 Enterprise Week PR – November 2012 Shropshire Chamber Website: http://www.shropshire-chamber.co.uk/training/events/index.html?event_id=755

22 Your PR Think ‘PR’ Within Your Business Especially Photo Opportunities Write a PR Piece Think about Keywords in the Title, Subhead, First Paragraph, Anchor Text.

23 Your PR Think ‘PR’ Within Your Business Especially Photo Opportunities Write a PR Piece Think about Keywords in the Title, Subhead, First Paragraph, Anchor Text.

24 Your PR Publish it to PRWeb Send to other PR websites Publish on Your Own Website Post on Forums Tweet about it, directing people to it.

25 Review Sites Free Index Listing Heavily Populate & Link From/To Reviews and Testimonials Policy http://www.freeindex.co.uk/profile(concentric- lettings)_379052.htm

26 Review Sites – FreeIndex

27 Article Base http://www.articlesbase.com/ http://www.articlesbase.com/ High Impact Professional Profile Shows your professional standing Articulate Your Views Inform, Education, Inspire

28 Article Base http://www.articlesbase.com/authors/sally-lawson/1127272 http://www.articlesbase.com/authors/sally-lawson/1127272

29 Video Blogs

30 BBC Radio Interview

31 Everyone Has Expertise To Share

32 Think!!! What Info Can You Productise, Share & Make Tangible? & When Are You Going To Start?

33 Q&A Questions???

34 The Marketing Exchange “Marketing in the Social Media Age”


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