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The Marketing Exchange “Marketing in the Social Media Age”
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Sharing Your Knowledge & News
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The New Wealth Factors The Old Model Plant Capital Location The New Model Brand(What You Communicate) Attention(Where & How You Communicate) Relationships(How You Continue To Communicate)
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Productise What You Know! Recognise, Value & Make Tangible… What You Know!
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Do you have expertise & knowledge you could share with others? Could you write a report, article, ebooklet, press release, video clip? What’s going on in your business that would be of interest to others? (And Help Position You As An Expert)
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Case Study Lettings & Property Management Franchise
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Home Page - Top Intro Video Social Media Links Free eMag Free 10 Things eBooklet Educational Videos
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Home Page - Middle Article FreeIndex Feed Client Reviews Third Party Branding
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Home Page - Base FreeIndex Award Testimonial Statement From Influential Person + Photo Accreditation Logos
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Write an eBooklet Internet Marketing Booklets 10 Things Booklet http://www.concentriclettings.co.uk/free-ebooklet/
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Write an eBooklet
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eBooklet Advantages Lead Generation Capture Device Draws in Pre-Qualified Prospects Educates Your Prospect Shows You’re an Industry Expert
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eBooklet Advantages Direct Your Social Media Posts To It Something To Post About Promote To Your Email List Can be listed on others websites http://www.propertyinvestor.co.uk/london/exhibitor_profile.asp?ID=124
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eBooklet Advantages
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Article Magazine Property Investor News eProperty Investor News
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PR Online Keywords Title Emboldened Keywords Anchor Text Links
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PR Online – Burke Bros Published on PRWeb – June 2008 Still Live on Internet, 5 Years Later With links to Burke Bros website Still Top of Google Are Wheelie Bins Appropriate Shipping Boxes for a Family Move to France?” http://www.prweb.com/releases/2008/06/prweb985144.htm http://www.prweb.com/releases/2008/06/prweb985144.htm
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Enterprise Week PR – November 2012 Midlands Business News: http://www.midlandsbusinessnews.co.uk/2012/11/shropshire-business-owners-stand-poised-to-boost- their-marketing-results/http://www.midlandsbusinessnews.co.uk/2012/11/shropshire-business-owners-stand-poised-to-boost- their-marketing-results/
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Enterprise Week PR – November 2012 The e-Innovation Centre website (on their Facebook): http://www.e-innovationcentre.co.uk/latest-news/45-shropshire-business-owners-stand-poised- to-boost-their-marketing-results
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Enterprise Week PR – November 2012 ShropshireLive.com: http://www.shropshirelive.com/2012/11/12/free-workshop-to-help-shropshire-business-owners-boost- marketing-results/
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Enterprise Week PR – November 2012 Shropshire Chamber Website: http://www.shropshire-chamber.co.uk/training/events/index.html?event_id=755
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Your PR Think ‘PR’ Within Your Business Especially Photo Opportunities Write a PR Piece Think about Keywords in the Title, Subhead, First Paragraph, Anchor Text.
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Your PR Think ‘PR’ Within Your Business Especially Photo Opportunities Write a PR Piece Think about Keywords in the Title, Subhead, First Paragraph, Anchor Text.
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Your PR Publish it to PRWeb Send to other PR websites Publish on Your Own Website Post on Forums Tweet about it, directing people to it.
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Review Sites Free Index Listing Heavily Populate & Link From/To Reviews and Testimonials Policy http://www.freeindex.co.uk/profile(concentric- lettings)_379052.htm
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Review Sites – FreeIndex
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Article Base http://www.articlesbase.com/ http://www.articlesbase.com/ High Impact Professional Profile Shows your professional standing Articulate Your Views Inform, Education, Inspire
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Article Base http://www.articlesbase.com/authors/sally-lawson/1127272 http://www.articlesbase.com/authors/sally-lawson/1127272
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Video Blogs
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BBC Radio Interview
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Everyone Has Expertise To Share
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Think!!! What Info Can You Productise, Share & Make Tangible? & When Are You Going To Start?
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Q&A Questions???
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The Marketing Exchange “Marketing in the Social Media Age”
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