1. Master Data Management ViewPoints April 26, 2013

2. Master Data Management ChallengesSolutionsBenefits

3. Application erosion

4. Systems consistencyOkay data, who’s your Daddy?Who’s in charge?Continued integrationDefining business value Challenges of MDM

5. High quality data for all Reduced time in all analysis ONE version of truth No wasted time (dups) Integrated data for integrated analysis Benefits of MDM

6. APF Changes in customer number Customers over time Translations: Rose is a rose is a rose. Trade Pulse Navision number v Trade Pulse ID Products by distributor changing Vintners Store id in sales Site id in GL Store = site? Examples

7. Matching data – Trade Pulse/BDN to ERP TP_WSIDCust_IDCust_Name 16893SPECIATYSpecialty Imports 13654QUENCH-AZQuench Fine Wines 20168REPUBLIC-AZYoungs AZ 14377REPUBLIC-AZRepublic/Youngs AZ 1. Misspellings mean non-matches 2. Can mis-map things and they will group together

8. APF Changes in customer number Customers over time Translations: Rose is a rose is a rose. Trade Pulse Navision number v Trade Pulse ID Products by distributor changing Vintners Store id in sales Site id in GL Store = site? Examples

9. CRM Allocations Navision Spreadsheets BDN TD Linx Depletions Retail Accounts Depletions /DW Data flows into a master list from three sources: two primary and one secondary. It probably needs a manual maintenance mechanism. Depletions Allocations CRM Data In Data Out Data should flow out of the master list to three destinations. If depletions are to be kept in Nav, that would make four destinations (though redundant with Allocations) Data Warehouse Allocations CRM Source Source/Dest. Destination Master. Opus MDM project

10. Is there a pecking order? ERPCRM3 rd PartyBudgetWMSOther

11. Wholesaler Product Location/store Master system matrix Excel Web app Notepad Mapping tool Automate reports Scheduled reviews Process Won’t do it by itself Eating your own value in your system Start What can you do?

12. 1) Don’t name your map files… Load_co_merge_cust_no_consolidation_map_csv Things to avoid 2) Everyone is in charge of something 3) No body is in charge of anything

13. Founded in 2005 to supply companies with BI solutions rather than tools Focus on Business to make a Business Intelligence Solution Focus on best of breed solutions that fit customers Company Overview