1. Marketing and Branding MODULE- 1

2. A medium that allows buyers and sellers of a specific good or service to interact in order to facilitate an exchange.

3. Marketing is the process by which organizations anticipate and satisfy their customers’ needs to both parties benefit. It involves mutual exchange of benefits.

4. Spa Marketing Consumers need to know why they should go to your spa, e.g., why is your spa different from and better than the one down the street.

5. Importance of Spa Marketing 1.Build your identity as an expert for you and your team

6. 2. More planned interactive, social events at your location or in affinity with other businesses catering to the same audience

7. 3. Inviting local celebrities, news anchors, and radio personalities for an afternoon at the spa creating an opportunity for talk value to a large audience

8. 4. Extending an invitation to local chamber of commerce members

9. 5. Creating an affinity marketing opportunity by offering a spa gift certificate

10. Marketing Methods of Spa Flyers

11. Posters

12. Value Addition

13. Referral

14. Follow-Up

15. Cold Calling

16. The Internet

17. Identifying Target Market Effectively identifying your potential customer base helps to drive overall marketing and sales strategies that you will include within other sections of your business plan.

18. TARGET MARKE T SizeDemographic CharacteristicGeographic CharacteristicPsychographic CharacteristicConsumer / Behavioral Characteristic

19. Marketing Mix

20. Product

21. Price

22. Place

24. Competitive Analysis It is the process of identifying the competitors and evaluating their strengths and weaknesses against our own products or services.

25. Porter's Generic Competitive Strategies

26. Five Force Model

27. Promotional Mix Advertising

28. Public Relations

29. Sales Promotion

30. Direct Marketing

31. Personal Selling

32. PERSONAL SELLING Personal selling involves a two-way flow of communication between a buyer and seller, often in a face-to-face encounter, designed to influence a person’s or group’s purchase decision.

33. Steps in personal Selling process Step 1 Pre-sale preparation Step 2 Prospecting Step 3 Approach Step 4 Presentation Step 5 Demonstration Step 6 Handling Objections Step 7 Closing Step 8 Post sale follow-up