1. Oasis Spa
Dragons Den Pitch

2. Outline Financials Marketing Target Market Products & Services
Oasis Spa
Products & Services
Target Market
Marketing
Financials

3. Oasis Spa Welcome to Oasis Spa
Large selection of spa services and packages
Fully licensed staff
Health benefits
-Welcome to Oasis Spa, a brand new and exciting place of relaxation for Saskatoon consumers
-Place to unwind after hectic daily activities
-Prestige/quality image
-Located in Willow Grove

4. Products & Services Oasis Lane Nail Perfection Way Pedicure Bay
Rainforest Hot-Springs
-What do customers of Oasis Spa want?
-We’ve created four channels to cater to customers needs
Oasis Lane – Massages, facials, body wraps, waxing
Nail Perfection Way – Nails
Pedicure Bay – Pedicures
Rainforest Hot-Springs – heated hydrotherapy pool with sea salt (main feature)

5. Main Feature: Rainforest Hot-Springs
Rainforest Hot-Springs: relax in our rainforest inspired warm sea salt pool while improving your health
-32 x 19’ heated sea salt hydrotherapy pool
-Surrounded by rainforest trees and plants
-Provides health benefits
-$45.00/hour, holds a maximum of 10 people

6. Target Market 25 – 45 year old women On – the – go young adults & moms
Average to high income
-Value high quality services
-Consumer Profile: Meet Lisa; Lisa is a 34-year-old woman who is an established writer for Saskatoon’s Verb Magazine. Lisa likes to listen to various types of music, paint, and loves spending time with her family and friends. She is always on-to-go, so she loves pampering herself, whether it be through her weekly yoga class, or a trip to the Spa. Lisa likes trendy clothing that is comfortable and values standing out in a positive and unique way. She is very laid-back, spontaneous, and always takes pride in meeting deadlines at work. Lisa has a great circle of friends who she can always count on and has an optimistic view on life.

7. Marketing Billboard advertisements Paper advertisements Social media
Positive word of mouth
-Marketing efforts are extremely important to the success of Oasis Spa
-Billboard advertisements in high traffic areas
-Paper advertisements – brochures, phone book, business cards (for ex: Mothers Day Promotion and Rainforest Hot-Springs promotion)
-Social media – Facebook, Twitter, Website
-Positive word of mouth

8. -Mothers Day Promotion (left) and Rainforest Hot-Springs Promotion (right)

9. Break-even
-B/E based on aggressive, base and conservative scenarios

10. Investment, ROI & Revenue
Net Income (Loss)
2012
2013
2014
2015
2016
($10,921)
24,816
40,239
106,655
116,875
-Each owner must provide $108,750.00
-$72, from the bank
-We hope to achieve a return on our investment of 25%

11. Brittany Samaska and Danielle Lindenbach
Questions?
Brittany Samaska and Danielle Lindenbach
Thank you!