1. 5 Steps for Success…

2. Number 1 - Lack of clear direction 2 MOST common reasons why businesses fail to reach their potential Number 2 – Don’t REALLY know what’s going on in their business

3. Step 1 – Know where you are

4. Step 2 – Know where you are going

5. What’s your BIG picture?

6. Phase 2About ¼ of the way Phase 3About half of the way Phase 4About 3/4 of the way Phase 1Where you are now Phase 5Final Picture Achieved 5 phases of Achievement

7. Step 3 – Decide YOUR Income

8. Budgeting to succeed

9.  Increase profit  Increase frequency  Increase value  Decrease expenses 4 Ways to GROW your Business

10. Step 4 - Customer Focused Marketing

11. YesterdayToday The Marketing Model is broken!

12. More informed Far greater choice More discerning Higher minimum expectations Todays customers are…

13. 60%+ “satisfied customers” never buy from same business again 70% customers do not feel valued 90%+ buyers see little differentiation Lack of differentiation - focus is price! Word of mouth influences 60% buyers – advertising less than 30%! Why Marketing is not working...

14. Customer Service

15. Taking your business online

16. Step 5 – Manage to SUCCEED rather than to avoid failure

17. The 80-20 Rule

18. The 4 Russians MorovLessovRidovTossin

19. Getting Help… www.sbms.org.au www.tsbi.com.au