1. IS1500: Introduction to Web Development Search Engine Optimization Martin Schedlbauer, Ph.D. m.schedlbauer@neu.edu With content from David Hurd.

2. Contents Search Engine Optimization – Devin Hurd In-page OptimizationsOut-of-page Optimizations Robots.txt Sitemap File Names Folder Structure URL Rewriting … … Title Keywords Meta Description Headings Links Image Alts

3. Search Engine Optimization – Devin Hurd <meta name=“keywords” content=“…”> <meta name=“description” content=“…”> Description of page including important keywords List of keywords relevant to your page A short paragraph describing the page

4. Search Engine Optimization – Devin Hurd <meta name=“keywords” content=“…”> <meta name=“description” content=“…”> Northeastern University Daily News - Home Page <meta name=“keywords” content=“Northeastern University, Northeastern, Huskies, News, Updates, Home”> <meta name=“description” content=“Home page for Northeastern University’s Daily News Updates. We provide around the clock updates on NEU related topics.”>

5. Search Engine Optimization – Devin Hurd Headings,, … <a href=“…” rel=“nofollow”> … Section titles within the webpage Highlights important words/topics A link to another page on your site, or to an outside site Text explaining the image

6. Search Engine Optimization – Devin Hurd Headings,, … <a href=“…” rel=“nofollow”> … Northeastern University News … Strange man found in Columbus lot, reported to NUPD Check out NU Dining’s latest achievements !

7. Out-of-page pt.1 Search Engine Optimization – Devin Hurd Robots.txt - Tells search engine robots how to crawl & index pages User-Agent: * Disallow: Disallow: /css User-Agent: Googlebot Disallow: /images Sitemap: http://www.neu-news.com/sitemap.xml Sitemap.xml - A list of a website’s pages accessible to robots and users <urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.sitemaps.org/schemas/sitemap/0.9 http://www.sitemaps.org/schemas/sitemap/0.9/sitemap.xsd"> http://www.new-news.com/index.html 2013-02-25T23:33:39+00:00 hourly

8. Out-of-page pt.2 Search Engine Optimization – Devin Hurd File Names and Folder Structure root images css/js about news about_us.html our_mission.html tuition_increase.html baseball_wins.html root imaguz stuff a n index1203.html i123i52.html news5481.html n.html

9. Out-of-page pt.3 Search Engine Optimization – Devin Hurd URL Rewriting Article: “Northeastern Wins Beanpot!” http://www.neu-news.com/news.php?id=5&date=15022015&tag=beanpot http://www.neu-news.com/news/2015/02/15/beanpot

10. Summary, Review, & Questions… IS1500Dynamic Websites10