1. 45+ Great FUNdraising Ideas You Can Do! Presented by Jean Block Jean Block Consulting, Inc. 2015 Jean Block consulting, Inc. www.jblockinc.com1

2. About Your Presenter  More than 45 years in the nonprofit sector as board and staff leader.  Jean Block Consulting, Inc. since 1996, Albuquerque NM  Social Enterprise Ventures LLC since 2006, Albuquerque, NM  Author:  FUNdraising! 180+ Great Ideas to Raise More Money  The Invisible Yellow Line: Clarifying Board & Staff Roles  The Nonprofit Guide to Social Enterprise: Show Me The (Unrestricted) Money!  Fast FUNdraising Facts for Fame & Fortune  The ABCs of Building Better Boards 2015 Jean Block consulting, Inc. www.jblockinc.com2

3. Great Ideas for the “Annual” Appeal What if I never receive your “annual” letter? Do I really read it? Don’t I already know what you want? 2015 Jean Block consulting, Inc. www.jblockinc.com3

4. 2 Ideas to Get the Envelope Opened  1. Size and shape matters #10 business size? Maybe not … Window envelope? Definitely not! Monarch size? Maybe? Label versus imprint …  2. Slant something on the envelope Call to action to open … Photo? 2015 Jean Block consulting, Inc. www.jblockinc.com4

5. 5 Ideas for the “Annual” Appeal  1. Change to quarterly appeals.  2. Don’t get lost in the clutter of traditional year- end appeals. Change the timing.  3. Vary the format (letter, card, email, etc.).  4. Volunteers write notes, use post-its.  5. Include a mission-related enclosure. 2015 Jean Block consulting, Inc. www.jblockinc.com5

6. 4 More Ideas for the “Annual” Campaign  1. Start a fundraising blog to promote what you need, what you do, etc.  2. Do you accept contributions on your web page?  3. Start a Giving Club – let it get ‘viral.’  4. Set a goal to double the size of your database by year-end. 2015 Jean Block consulting, Inc. www.jblockinc.com6

7. 8 Ideas to Get the Letter Read  1. Powerful messaging – Mission and Purpose.  2. Donors need to see results and outcomes.  3. Focus on the positives.  4. Build enthusiasm.  5. Make it personal – connect with donors.  6. People give to people – use the best ‘asker’.  7. Keep it short and sweet – one page.  8. Make it easy to read – wide margins, bullets. 2015 Jean Block consulting, Inc. www.jblockinc.com7

8. 5 More Ideas for the “Annual” Appeal  1. Personalize the appeal – No “Dear Friend”  2. Segment the donor list. Thank for previous gift.  3. Ask for a specific amount or increase.  4. Make it easy – pledge and payments.  5. Aim for Tuesday delivery. 2015 Jean Block consulting, Inc. www.jblockinc.com8

9. 5 More Ideas for the “Annual” Appeal  1. Connect the donor with the result of his gift: $25/month will ….  2. Give specific examples and uses for the donation.  3. Include testimonials from clients in the appeal.  4. Tell a story.  5. Thank you calls to top % of donor list before appeal is sent. 2015 Jean Block consulting, Inc. www.jblockinc.com9

10. 5 More Ideas for the “Annual” Appeal  1. Use stamps, rather than metered mail.  2. Use first class postage for higher donors.  3. Check and recheck spelling and punctuation!  4. Give donors a reason to give…but be careful about ‘urgent’….  5. Sell what’s working – no begging and whining! 2015 Jean Block consulting, Inc. www.jblockinc.com10

11. 5 More Ideas for the “Annual” Campaign  1. Allow for pledges and payments.  2. Encourage ‘memorial/honor’ gifts.  3. Ask for non-cash (in-kind) donations.  4. Consider enclosures and premiums.  5. Be legal! Check IRS Publications 598 and 1771 (www.irs.gov) for rules and regulations.www.irs.gov 2015 Jean Block consulting, Inc. www.jblockinc.com11

12. 4 More Ideas for the “Annual” Appeal  1. Make thanking a PRIORITY!  2. Strive for 48 hour turn around.  3. Include a memento that connects donor to your mission.  4. Phone calls and visits to major donors. 2015 Jean Block consulting, Inc. www.jblockinc.com12

13. Final Idea: The Powerful You:Me Ratio You = donor Me = you Homework: red and green pens and circles 2015 Jean Block consulting, Inc. www.jblockinc.com13

14. Ideas to Make Your Special Events Special 2015 Jean Block consulting, Inc. www.jblockinc.com14

15. 5 Ideas for Special Events  1. Change the venue. Change the date.  2. Change the theme. Add a theme.  3. Resist the urge to speak…  4. Spiff up the silent auction with a roving reporter.  5. Use a local ‘celebrity’ for the live auctioneer. 2015 Jean Block consulting, Inc. www.jblockinc.com15

16. 5 More Ideas for Special Events  1. Consider theme baskets. Sell an arm’s length of tickets. Raffle them and draw throughout the event.  2. “Sell” the auction items in a handout or program.  3. Add fun side events to generate interest and enthusiasm…bored guests leave early.  4. Save the ticket stubs…build your database.  5. Collaborate with another nonprofit. 2015 Jean Block consulting, Inc. www.jblockinc.com16

17. Ideas to Enhance Sponsorship Revenue 2015 Jean Block consulting, Inc. www.jblockinc.com17

18. 5 Sponsorship Ideas  1. Seek mission-matches with sponsors.  2. Brainstorm: Who wants/needs visibility/access to our products/events/attendees?  3. Give sponsors benefits they really want!  4. Over deliver what you promise.  5. Thank sponsors at least 3 times.  When they say Yes, when you get the check, afterwards to report on results. 2015 Jean Block consulting, Inc. www.jblockinc.com18

19. Ideas to Get Volunteers Involved 2015 Jean Block consulting, Inc. www.jblockinc.com19

20. 8 Ideas to Get Board Members Involved  1. Hold a Thank You Campaign.  2. Sign and make notes on appeal letters.  3. Research and report on their company’s giving programs.  4. Make an Internet giving page.  5. Host an event at their home or office.  6. Pay for the cost of an appeal campaign.  7. Make a planned gift.  8. Download the Menu of FUNdraising Opportunities for Board Members at www.jblockinc.com 2015 Jean Block consulting, Inc. www.jblockinc.com20

21. Resources  Available: Amazon  Available: jblockinc.com 2015 Jean Block consulting, Inc. www.jblockinc.com21

22. Thank You!  How Can I Help You?  Visit my website for free forms to download, sign up for my free e-newsletter and more great ideas: www.jblockinc.com www.jblockinc.com  Email me: jean@jblockinc.com 2015 Jean Block consulting, Inc. www.jblockinc.com22