2. MDS enables users to curate Sets of Objects. This capability is powerful in a wide variety of scenarios across all organization levels

3. Data Solutions Provides storage and management of the objects and metadata used as the application knowledge Object mappings Reference Data / managed object lists Metadata management / data dictionary Data Warehouse / Data Marts Mgmt Operational Data Management Enable business users to manage the dimensions and hierarchies of DW / Data Marts BI scenarios Central data records mgmt and consumption sourced by other operational systems A company has adopted 6 “best of breed” systems from different vendors. They need to be able to propagate the correct customer information to each system in a consistent way. MDS provides a platform for central schema, integration points and validation for SI/ISV/Internal IT to develop a custom solution

4. Data Management Solutions Data Warehouse/ Data Marts Mgmt Enable business users to manage the dimensions and hierarchies of DW / Data Marts BI scenarios Canonical formSystem ASystem B Product ID Product NameColorSizeIDNamePriceIDName The IT department has built a data warehouse and reporting platform, but business users complain about the correctness of the dimensions and lack of agility in making updates. MDS empowers the business users to manage dimensions themselves while IT can govern the changes Provides storage and management of the objects and metadata used as the application knowledge Object mappings Reference Data / managed object lists Metadata management / data dictionary Table containing information on mapping objects between different systems. ETL processes are referencing the table making transformation decisions. MDS enables business users to manage the objects mapping

5. Versioning Validation Authoring business rules to ensure data correctness Modeling Entities, Attributes, Hierarchies Modeling Entities, Attributes, Hierarchies Enabling Integration & Sharing MDS Role-based Security and Transaction Annotation External (CRM,..) External (CRM,..) Excel DWH Loading batched data through Staging Tables Consuming data through Views Registering to changes through APIs Excel Add- In Web UI Data Matching (DQS Integrated) Data Matching (DQS Integrated) Workflow / Notifications

7. Building the foundation V1 product Empowering IW through Excel Add-in and improved Web UI Enhanced performance and scalability Improved quality (usability, robustness, security) A Service Enhance curation Enhanced collaboration and sharing Improved data quality Further empowering business users through simplified, advanced modeling capabilities Better productivity Improved productivity through external IP (data types and models) Sharing and reuse SQL 2008R2 SQL2012 Post SQL2012