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PERFORMANCE MINI TEAM STÄRKEN FEBRUARY 18, 2009. THE MINI DRIVER 18 - 34 DRIVING ENTHUSIASTS  SPORTY, FUN CONNECTED COMMUNITY  WELL OVER 50 OWNER CLUBS.

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Presentation on theme: "PERFORMANCE MINI TEAM STÄRKEN FEBRUARY 18, 2009. THE MINI DRIVER 18 - 34 DRIVING ENTHUSIASTS  SPORTY, FUN CONNECTED COMMUNITY  WELL OVER 50 OWNER CLUBS."— Presentation transcript:

1 PERFORMANCE MINI TEAM STÄRKEN FEBRUARY 18, 2009

2 THE MINI DRIVER 18 - 34 DRIVING ENTHUSIASTS  SPORTY, FUN CONNECTED COMMUNITY  WELL OVER 50 OWNER CLUBS IN THE U.S. ALONE

3 PRODUCT OVERVIEW A SMARTPHONE APPLICATION FOR PERFORMANCE FOCUSED DRIVERS FUN, USEFUL INFORMATION ON DRIVER AND CAR PERFORMANCE

4 PRODUCT FEATURES DATA COLLECTED  GPS PATH  SPEED  TIME  TORQUE  ENGINE RPM  SHIFTING  FUEL CONSUMPTION

5 LET’S RACE! SANCTIONED RACE ORGANIZED BY MINI CLUBS  DATA NETWORKED TO CREATE RACE RESULTS  HOW DO YOU MEASURE UP TO THE COMPETITION?  SAFETY  IMPROVES DRIVING TECHNIQUES  INSTANT FEEDBACK, TIPS  SINGLE DRIVER AT A TIME

6 PRODUCT FEATURES –PRESENTS DATA IN A USEFUL, EFFICIENT, AND EXCITING FORMAT  RACE REPORT  DRIVER PERFORMANCE  CAR PERFORMANCE

7 LET’S CRUISE! EVERY DAY DRIVING  FUEL EFFICIENCY  TRIP PROGRESS  DRIVING SAFETY  CAR DIAGNOSTICS

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9 BUSINESS MODEL INCREASED MINI BRAND AWARENESS  33% SALES INCREASE FIRST HALF 2008 SPONSORS 3RD PARTY VENDORS EVENTUALLY SUBSCRIPTION BASED

10 “BECAUSE JUST AS IT WAS A HALF-CENTURY AGO WITH JOHN COOPER, RACING IS IN OUR BLOOD” - MINIUSA.COM


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