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Published byStewart Jennings Modified over 9 years ago
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PERFORMANCE MINI TEAM STÄRKEN FEBRUARY 18, 2009
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THE MINI DRIVER 18 - 34 DRIVING ENTHUSIASTS SPORTY, FUN CONNECTED COMMUNITY WELL OVER 50 OWNER CLUBS IN THE U.S. ALONE
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PRODUCT OVERVIEW A SMARTPHONE APPLICATION FOR PERFORMANCE FOCUSED DRIVERS FUN, USEFUL INFORMATION ON DRIVER AND CAR PERFORMANCE
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PRODUCT FEATURES DATA COLLECTED GPS PATH SPEED TIME TORQUE ENGINE RPM SHIFTING FUEL CONSUMPTION
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LET’S RACE! SANCTIONED RACE ORGANIZED BY MINI CLUBS DATA NETWORKED TO CREATE RACE RESULTS HOW DO YOU MEASURE UP TO THE COMPETITION? SAFETY IMPROVES DRIVING TECHNIQUES INSTANT FEEDBACK, TIPS SINGLE DRIVER AT A TIME
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PRODUCT FEATURES –PRESENTS DATA IN A USEFUL, EFFICIENT, AND EXCITING FORMAT RACE REPORT DRIVER PERFORMANCE CAR PERFORMANCE
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LET’S CRUISE! EVERY DAY DRIVING FUEL EFFICIENCY TRIP PROGRESS DRIVING SAFETY CAR DIAGNOSTICS
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BUSINESS MODEL INCREASED MINI BRAND AWARENESS 33% SALES INCREASE FIRST HALF 2008 SPONSORS 3RD PARTY VENDORS EVENTUALLY SUBSCRIPTION BASED
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“BECAUSE JUST AS IT WAS A HALF-CENTURY AGO WITH JOHN COOPER, RACING IS IN OUR BLOOD” - MINIUSA.COM
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