1. © VGROUP CASE STUDY — McLarens Group Global Insurance Claims Merging brands; Uniting values

2. _ © VGROUP CASE STUDY McLarens Group Global Insurance Claims Management When world-leading claims management firms McLarens and Airclaims merged, the resulting company needed a clear vision and shared values to rally around. We worked in close partnership with the merged McLarens to uncover and express these, then put them at the heart of a new corporate identity and suite of marketing communications. With new acquisitions planned, the brand is flexible enough to welcome new additions to the group. Our comprehensive brand guidelines will ensure total consistency throughout. 2 STRATEGIC BRAND EVALUATION BRAND ARCHITECTURE LOGO & VISUAL IDENTITY BRAND GUIDELINES STATIONERY LITERATURE ADVERTISING WEBSITE DESIGN & DEVELOPMENT PRESENTATION TEMPLATES BRAND LAUNCH PRESENTATION EXHIBITION GRAPHICS SIGNAGE

3. _ © VGROUP CASE STUDY McLarens Group Previous name and logo 3 Before

4. _ © VGROUP CASE STUDY McLarens Group New logotype and symbol After 4

5. _ © VGROUP CASE STUDY McLarens Group Logotype family 5

6. _ © VGROUP CASE STUDY McLarens Group Stationery 6

7. _ © VGROUP CASE STUDY McLarens Group Brandbook 7

8. _ © VGROUP CASE STUDY McLarens Group Brandbook 8

9. _ © VGROUP CASE STUDY McLarens Group Promotional items 9

10. _ © VGROUP CASE STUDY McLarens Group Website design and development 10 Visit website > _ © VGROUP CASE STUDY

11. _ McLarens Group Responsive platforms 11

12. _ © VGROUP CASE STUDY 12 McLarens Group Client testimonial “McLarens and Airclaims are two strong and established global brands in their own right and it was always going to be a challenge to smoothly integrate the two with a new visual identity and common set of brand values. By going back to basics and gaining an understanding of both businesses, with the added pressure of a very tight deadline, Richard and his team created a fresh, modern look that have been received positively and will help support the growth of the company well in to the future.” Doug Horne Director of Marketing Airclaims & McLarens

13. 4 ISETTA SQUARE 35 NEW ENGLAND STREET BRIGHTON BN1 4GQ TEL +44 (0)1273 573700 brighton@vgroup.com also at: 20 BROADWICK STREET LONDON W1F 8HT TEL +44 (0)20 7734 8855 london@vgroup.com VGROUP.COM Please use your keyboard or the arrows below to progress