1. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. CroPack event 13. June 2013 Joerg-Peter Kober Market Development Manager GSB LFP Germany/Central & Eastern Europe HP solutions for Graphics Industry (with a closer view on Large Format Printing and Packaging Solutions)

2. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Massive global reach Fortune 11 – U.S. Fortune 28 – Global 1 billion customers in over 170 countries Over 350,000 employees FY ’12 Revenue $124 B World‘s largest provider of information technology systems & infrastructure

3. LFP SCITEX GSB PPS HP Corporation HP Customers LatexDesignScitexIndigo PPS HP GSB

4. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. #1 or #2 in nearly all our core markets across consumer, SMB and enterprise Market leadership Unique IP for hybrid and connected world Winning portfolio Investments in R&D and M&A Innovation & technology Expanding coverage in 170 countries Global brand & reach Best-in-class cost structure Scale/supply chain Balance sheet and recurring profits Financial strength Strong leadership team and 350,000+ talented people People Our core strengths

5. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 0%40%50%10%20%30% Market Share 60% Leadership across the board Printing and Personal Systems Group (PPS) These rankings are updated quarterly from the independent analyst organization IDC #1 47.0% 34.0% 60.0% 21.0% #1 Signage Industrial Production Color Digital Presses (Indigo) Signage Commercial Inkjet printers 33.0% #1 LaserJet printers 55.0% #1 DesignJet World Wide

6. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. R&D second to none In Graphic Arts alone $1 billion invested in the past 4 years. 30,000+ technical contributors Business groups enhance core products, services and customer experiences Only company to offer thermal inkjet, liquid electrophotography, dry electrophotography and piezo technologies Acquisitions of leading edge companies HP Labs innovates “beyond” the roadmaps

7. HP THERMAL INKJET TECHNOLOGY

8. HP OFFERS BROADEST AND DEEPEST SYSTEM PORTFOLIO Covering all major applications ApplicationsIndigoWeb pressSPSScitexDesignjet Marketing collateral Publishing Packaging Info prints Signage Direct mail Photo Specialty office Workflow solutions Intellectual property Liquid ep Thermal inkjet Piezo Digital technologies create new markets and opportunities HP has an unmatched portfolio of end-to-end digital color graphics solutions Winning innovation Strong partner network Workflow solutions from the world's largest IT company Creation Fulfillment Loading Order & Submission Prepress Press FinishingRIP

9. HP Scitex FB700 HP Latex 3000 HP Scitex TJ8350/ 8600 Rigid media Flexible media 100 300 HP Scitex XP5500 200 sqm/h Max. print speed 500 0 HP Scitex The broadest solution bandwidth in LFP HP Latex 600 HP Scitex XP2500 HP Scitex XP5100 HP Scitex FB7600 400 HP Scitex FB500 HP Latex 820/850 HP Scitex FB-Series New

10. Why…?

11. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Shorter runs, on demand Versioning & variable content New applications Sustainability pragmatism MARKET TRENDS DRIVING DIGITAL GROWTH

12. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The big digital challenge

13. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Signage Outdoor advertising POP/POS RetailEvents & exhibitions Vehicle wrapsSigns Photo & Fine art Total market6.2B m 2 Addressable3.9B m 2 New market (mostly analog) 17B m 2 add. tbd Corrugated Packaging Decoration * Early estimation with current technology DISRUPT THE SIGNAGE MARKET AND GO BEYOND Long term (mostly analog) 73B m 2 add. tbd Addressable Market Opportunities / Applications

14. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. GROWTH OPPORTUNITIES - DECORATION Wall MuralsWallcovering Borders “Wall-Pop” Furniture Floor

15. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Latex or „Greenguard“ and AgBB certified UV inks Application: Interior decorations for the Deauville Hospital “When Bruno presented us with the opportunity to print the graphics using HP water-based latex inks, we immediately said ‘yes’ knowing this solution would meet our environmental requirements.“ — Tanguy de la Bourdonnaye, director of the hospital. GROWTH OPPORTUNITIES – Odor-less green signage in critical environment

16. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. GROWTH OPPORTUNITIES - VDP Variable Data Printing Every Page Is Different Optimized workflow process Print to pack Printing according to the packing (placement) order Saving collation Start distribution immediately Gardner story: The largest variable data job ever… 63,000 large format prints…

17. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. GROWTH OPPORTUNITIES - PACKAGING Samples Short runs Versioning Market research FSDU Any other display and shelf units

18. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Our packaging Portfolio

19. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Indigo Labels and Packaging: Applications Labels and Packaging Application Growth 2009-2011: +78% Prime labels Flexible packaging Shrink sleeves Folding cartons Flexible tubes Pillow Packs Sachet Lidding for trays Laminated Beverage Twist Packaging

20. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Indigo Value for Folding Cartons & Flexible Packaging VERY minor prepress required vs. tedious conventional separation process Ultra high quality text, line work, images, shadows, vignettes Produce customer press proofs that “mirror” production run Hit your color target and reproduce your color time and time again Accelerate “time-to-market” for your customers

21. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Indigo Label and Packaging: Product line Electrophotography Digital Electroink technology that provides ultimate quality and color gamut Labels and Packaging NarrowWide Labels & Sleeves Flexible Packaging Folding Cartons New HP Indigo WS4600 HP Indigo WS6600 HP Indigo 20000 HP Indigo 30000

22. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Scitex: Applications Displays – high quality, direct-on-board, wide format (1.63X3.2) Retail ready packaging Boxes – high quality short run boxes: Seasonal Prototypes Re-makes Sales samples Market tests Versioning By demand Additional applications: POP, White Ink, Flexible Packaging Market

23. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Large Format and Scitex: Product line Large Format & Industrial Rigid Substrate Solutions Industrial PrintersIndustrial presses Low Volume: Proofing & prototyping Medium Volume High Volume: High quality,direct to board, wide format (1.65 x 3.2 m)e: HP Scitex FB700 Printer HP Scitex FB500 Printer Thermal Inkjet & Piezo technologies Deliver superior Latex & UV technology solutions HP Scitex FB PressHP Scitex FB7600

24. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Confidence to convert high value/quality products Answering the customers needs for : short runs  Lower CPC  Faster TAT  Print on Demand Environmental Differentiation  Quality (compare to Flexo, close to Offset)  Versioning  Nearly any media and direct to media  Market leader  Platform scalability  HP technology & solutions  Reduced waste  Certifications

25. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Our partners HP Media

26. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Recent installation at NS Plakat/Novi Sad 26 FB 7600 Video

27. What it means for You?

28. What prevends You of next step into Digital Printing ?

29. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Any questions? Hvala for attention!...explore our live print samples and printing solutions at 1000m² Barcelona Demo Center...meet us from 25.-29.June in London at FESPA 2013...talk to us! Find us in social networks and nearby!