1. SALES LETTER Members of the group: MOH. DODI ARDIYANSAH 7312312036
2 May 2014
SALES LETTER
Members of the group:
MOH. DODI ARDIYANSAH
(MODERATOR)
WAWAN KURNIAWAN
(PRESENTER 1)
TRI GANANG WIJAYANTO
(PRESENTER 2)
EKO YULISTIYANTO
(ANSWERER)

2. DEFINITION
Sales letter is a letter to present a products to visitors as possible so they decide to buy the product. Or the aim of all business is to sell goods and services and earn profits.

3. Purpose To introduce and sell the product or service of a company
To attract customers by listing the benefits or advantages of the product
To persuade readers to buy
To get patronage and goodwill

4. TYPES Introductory Sales Letters Product Update Sales Letters
There are 7 Types Of Sales Letter :
Introductory Sales Letters
Product Update Sales Letters
Selling Incentive Sales Letters
Thank You Sales Letters
Holiday Sales Letters
Company Celebration Sales Letters
We Miss You Sales Letters

5. Parts Of Sales Letter
The first part of a sales letter should draw the attention of readers, So be sure to attract the attention of the readers at the beginning of your sales letter.
Attract Attention
Examples : - Have you notice that the wet season ? Rain may endanger your health Do you sleep well every night ?

6. Cause Of Desire
The second part of a sales letter is to cause desire. You want the reader to have what you want to sell. The best way to do this is by giving them what you want to sell on an emotional level.
Example :
- Just take a glass of hot ovaltine before you go to bed, and awake in the morning refreshed after a night deep sound sleep.

7. Conviction
If the letter shows logically, clearly and fairly that the goods offered will satisfy important purposes in the prospect's life or business, and if it tells convincingly about the economy of the purchase.
Example :
- “Pembangunan” has more readers than any other magazine in Indonesia. It has three million and a half readers every two weeks.

8. Action/Do Act
The last part of a sales letter is a call to action. This means that you want to create a sense of urgency. You must tell them why they should buy immediately.
Example :
- Sign nothing, pay no postage. Just post the enclosed card and we will sent you a free sample at once.

9. The Common Phrases Used In The Sales Letter Formal Letter Structure: Basic Structure
First Paragraph
The first paragraph of formal letters should include an introduction to the purpose of the letter.
Body Paragraphs
The second and following paragraphs should provide the main information of the letter, and build on the main purpose in the introductory first paragraph.
Final Paragraph
The final paragraph should shortly summarize the intent of the formal letter and end with some call to action.

10. JAN PETERZOON COEN Co. 5400 Grenville Strata Den Hag, Nederland
Heading
Example
Full Block Style
Heading
Example
Full Block Style
Date
February 28, Herman Willem Daendels Tobias Asserlaan KC Den Haag Nederland Dear Mr. Daendels: (Attract the readers attention) Do you need new wood furniture for your home? Do you have difficulties in selecting type, color, or design of furniture for your home?
(Arouse the readers desire and convince the reader) If so, it is time for you to browse our catalogue. In our newest catalogue enclosed, you can find wood furniture on dressers, nightstands, beds and other wood furniture pieces. All furnitures we production are warm and comforting in design and appeal. Now we are introducing “JAN PETERZOON COEN Co.”, your source for quality home furnishings delivered fast. Our giant furniture site features a huge selection of accent furniture, bathroom furniture, bedroom furniture, dining room furniture, living room furniture, kids furniture, baby furniture, children's furniture, bunk beds and more. 
(Request to take an action) See our catalogue enclosed and study the detail price of our product. If you decide to accept our offer, give us a call at: or visit our website: Sincerely yours,
Jan Peterzoon Coen Marketing Manager
Date
February 28, Herman Willem Daendels Tobias Asserlaan KC Den Haag Nederland Dear Mr. Daendels: (Attract the readers attention) Do you need new wood furniture for your home? Do you have difficulties in selecting type, color, or design of furniture for your home?
(Arouse the readers desire and convince the reader) If so, it is time for you to browse our catalogue. In our newest catalogue enclosed, you can find wood furniture on dressers, nightstands, beds and other wood furniture pieces. All furniture we production are warm and comforting in design and appeal. Now we are introducing “JAN PETERZOON COEN Co.”, your source for quality home furnishings delivered fast. Our giant furniture site features a huge selection of accent furniture, bathroom furniture, bedroom furniture, dining room furniture, living room furniture, kids furniture, baby furniture, children's furniture, bunk beds and more. 
(Request to take an action) See our catalogue enclosed and study the detail price of our product. If you decide to accept our offer, give us a call at: or visit our website: Sincerely yours,
Jan Peterzoon Coen Marketing Manager
Inside address
Inside Address
Salutation
Salutation
First paragraph
First Paragraph
Second paragraph
Second Paragraph
Final paragraph
Final Paragraph
Complimentary Close
Signature
Signature
Name
Name

11. Summary
Sales Letter can be defined as a letter or sales copy. Its function is to present simultaneously sell the product or service.

12. Parts of body copy
Sales letter
Attention
Desire
Conviction
action

13. Attention questions
Draw reader’s attention

14. Desire
What?
Definition

15. conviction
Benefit/ advantage
Giving special price/ discount/ gift

16. Action command/ instruction
Just call us in this phone no.
Drop this form available in the ….to ….
Send us your order in …………..
Visit our website soon

17. Inside address - salutation
Co. ltd = Dear Sir,

18. `
SEE YOU…