1. Print vs Video (Online vs Offline) Dana Ludviga 6 February 2013 TF-CPR, Utrecht

2. Print (offline): - Short message delivery time - Limited visual space - Habbits die hard Video (online): - Longer message delivery time - Multiple key messages - Tutorial - Unlimited visual space - Current

3. Noticed Understood Remembered

4. Fact: we have better recall for visual information

6. What people remember is the story

7. Print conveys facts Video conveys emotions

10. Print and Video should complement each other