1. Ben Zacharias http://www.linkedin.com/pub/ben-zacharias/9/546/965

2. 1. Keep it simple 2. Have a goal 3. Stick with what works 4. Make it easy to scan 5. Home is where the heart is

3. 1. Sites don’t have to be complex to work 2. How many features are actually used? 3. Reduce maintenance headaches

4. 1. Why did you create this site? 2. What do you want users to do?

5. 1. Do not change for the sake of change 2. People resist change 3. Test if you must change!!!!

6. 1. Seconds count especially for new users 2. How are users actually using your page?

7. 1. Don’t let users get lost 2. Follow the breadcrumbs

8. US Gov Usability www.usability.gov Steve Krug www.sensible.com The Usability Blog http://usability.com/ Usability Professionals Association http://www.upassoc.org/