1. Market Overview

2. SSMIC Game Development Workshop - Brian Robbins June 21,2007 Size of Industry Bigger than Movies! ◦$13.5 Billion in 2006 Traditional PC Market ◦~$1 Billion Casual ◦~$1 Billion Online / MMO ◦~$4.5 Billion Console Hardware ◦$4.6 Billion Console Games ◦$4.8 Billion No the numbers don’t add up!

3. SSMIC Game Development Workshop - Brian Robbins June 21,2007 Audiences Hardcore ◦Small but dedicated trend-setters Core ◦‘Majority’ of console Casual ◦Everyone else Who cares!?

4. SSMIC Game Development Workshop - Brian Robbins June 21,2007 Trends PC Gaming is down Casual Games are up Steady growth

5. SSMIC Game Development Workshop - Brian Robbins June 21,2007 Trends MMO Community Console Mobile

6. SSMIC Game Development Workshop - Brian Robbins June 21,2007 Game Distribution Retail PC Retail Console Downloadable Console Web / Downloadable Mobile

7. SSMIC Game Development Workshop - Brian Robbins June 21,2007 Game Genres MMO Sports RPG Casual Kids Educational

8. SSMIC Game Development Workshop - Brian Robbins June 21,2007 Consumer Teenage male Mom & Dad Grandma & Grandpa Frat Boy Everyone in between

9. SSMIC Game Development Workshop - Brian Robbins June 21,2007 MMO Massively Multiplayer Online Lots and lots of people playing in the same world What’s the largest MMO? ◦Hint: it’s not World of Warcraft

10. SSMIC Game Development Workshop - Brian Robbins June 21,2007 MMO examples World of Warcraft Everquest Runescape Club Penguin Toontown SecondLife

11. SSMIC Game Development Workshop - Brian Robbins June 21,2007 MMO Characteristics Expensive Release is just the beginning Recurring usage & payment

12. SSMIC Game Development Workshop - Brian Robbins June 21,2007 Console Purchase at FutureShop/Best Buy Lots of different styles Very high production quality

13. SSMIC Game Development Workshop - Brian Robbins June 21,2007 Console examples Madden Wii Sports Grand Theft Auto

14. SSMIC Game Development Workshop - Brian Robbins June 21,2007 Console Characteristics Expensive Console maker is a gatekeeper Largest audience

15. SSMIC Game Development Workshop - Brian Robbins June 21,2007 Downloadable Console Xbox Live Arcade PlayStation Download Nintendo Virtual Console

16. SSMIC Game Development Workshop - Brian Robbins June 21,2007 Downloadable Console examples Flow Geometry Wars Uno

17. SSMIC Game Development Workshop - Brian Robbins June 21,2007 Downloadable Console Characteristics Small’ish budget Console Distribution Best way for indies to reach consoles Big players, getting very involved

18. SSMIC Game Development Workshop - Brian Robbins June 21,2007 Web Play on website Flash / Shockwave / Virtools All ranges of production quality

19. SSMIC Game Development Workshop - Brian Robbins June 21,2007 Web examples Candystand.com Miniclip.com Line Rider Kongregate.com

20. SSMIC Game Development Workshop - Brian Robbins June 21,2007 Web Characteristics Can be very low budget Lots of distribution Monetization is the challenge

21. SSMIC Game Development Workshop - Brian Robbins June 21,2007 Casual Download 1-hour trial Easy accessible gameplay $20 sale Lots of competition

22. SSMIC Game Development Workshop - Brian Robbins June 21,2007 Casual examples Bejeweled Diner Dash Mystery Case Files

23. SSMIC Game Development Workshop - Brian Robbins June 21,2007 Casual Characteristics Still cheap’ish Increasing production quality Lots of channels available

24. SSMIC Game Development Workshop - Brian Robbins June 21,2007 Market ?’s