1. Our call will begin in just a moment Please dial in to GoToMeeting...

2. 2 HubSpot Partner Success Workshops Thursdays, Bi-Monthly @ 2pm EST Your Host: Nick “Sal”vatoriello Senior Inbound Marketing Consultant http://nicksalinbound.com/nick-sal

3. Recognition Guest Speaker Skillz Training VAR Announcements/Calendar 1 2 3 4 Our Agenda Attitude/Final Thought 5 3

4. Partner Success Workshop Archive Page http://bit.ly/VARPSW

5. PC MAC CHAT WITH US! MESSAGE ME USING THE QUESTION PANEL: -1.) Who you are, where you’re calling from -2.) Name of business -3.) What you’re excited about

6. 1 Recognition…

7. Recognizing [Movers + Shakers!]

8. 3 PR Success: What VARs are Making Headlines? 2 HubSpot Usage, Results Success: Who were our Partner All-Stars this past week? On-boarding training success: What VARs recently were certified? Sales Tiers Success: Who are our newest leaders on the rise? 4 1

9. 1 IMR Corp (Silver VAR) is currently on the front page of Social Media Today! "Inbound Marketing the Dale Carnegie Way"

10. Question: Why aren’t there more partners making headlines? ….Do you have an inbound-oriented event coming up you’d like to promote?

11. Who has begun publishing on HubSpot? 1 st Offer 1 st Email 1 st Blog 2

12. 12 Current Section Title Highlight the current section if using agenda slides as section breaks 1 2 3 Who published a Hubspot Blog Post for the first time? Recognizing: CONTENT CREATION SUCCESS Who on the call published a lead-gen offer for the first time? Who on the call published a marketing email in HUBSPOT for the first time?

13. VAR All-Star Board: Leaders in… Activation + Usage + Results 2

14. Your Partner All-Star Product Usage Leader Board: 10-19-2012

15. Question: If you haven’t begun, when will you start? What can we help you with?

16. Which VARs just got HubSpot Certified since last meeting? 3

17. 3 Wealth Management Marketing Group, (IMC = Tim Dearlove) 2 Canopy Media (IMC = Al Biedrzycki) New Breed Marketing (IMC = Al Biedrzycki) Movable Content (IMC = Adrianne Mayshar) 4 1

18. Month 1 Month 2 Month 3 Months 4-8 Months 9+ VAR Training Overview  Campaign Building: Lead Generation  How to Run a 6 and 12 Month Check In  Goal Setting & Planning  Campaign Progress Assessment Goal: Review Advanced Campaign Performance Goal: Integration & Lead Generation  Landing Pages Session  CTAs and Thank You Pages Session  Email Training Session Goal: Campaign Development & Execution  Contacts and Prospects Training  Campaign Building: Promote  Campaign Performance  Driving ROI Session  Analytics & Sources Session  Growing Your Business with HubSpot  Winning with a Consultative Sales Process  Making Happy and Successful Clients with HubSpot  Onboarding Strategy  How to Renew & Retain your HubSpot Clients Goal: Selling & Onboarding  Ongoing Product Training Goal: Account Management & Retention  VAR Orientation Session

19. Question: Have you completed the VAR Campaign Courses?VAR Campaign Courses If not now, when? If not you, who?

20. Sales Tiers Success MOVIE 4

21. 2 Leadership Speaker… MOVIE

22. VAR On-Boarding Success Training: GUEST STAR…

23. FIRST: Watch this…

24. Hubspot Partner Success Call

25. Delivers premium design & inbound marketing services to growing companies, using strong in-house technical expertise and a results- driven process. The Whole Brain Group

26. Our Difference Technology is in our company DNA We love to collaborate We are perfectionists at heart Process makes us happy Results make us even happier

27. Our Team Right Brain (Creative) + Left Brain (Geeky) = Whole Brain Goodness!

28. Case Study: Return on Infographics

29. Background Joined Hubspot VAR program in May 2012 2012 Goal: 10 long-term retainer customers Imported 300 contacts from Salesforce & Mailchimp lists Set up initial offer funnels with Hubspot eBooks By end of June - 41 new leads

30. The Challenge Create our first original content offer Needed a quick project to see what kind of improvement we could get The short-term goal: increase # of leads to 100/month

31. The Approach: Phase 1 Repurposed existing content from our workshops Gave it a facelift & an infographic-y feel Posted infographic on blog Circulated via social media Results 3 Comments 36 Inbound Links 67 Leads 145 Pins on Pinterest 200+ social shares Results 3 Comments 36 Inbound Links 67 Leads 145 Pins on Pinterest 200+ social shares http://www.thewholebraingroup.com/social-media-checklist-businesses-infographic/

32. The Approach: Phase 2 Expanded content to include YouTube, Google+, Pinterest Created landing page for downloading printable PDF Set up workflow for lead nurturing Posted on blog with embed code Encouraged social sharing Circulated via social media Email campaign to Hubspot contacts Added CTA/QR Code on blog, emails, presentations Submitted to Infographic Journal, Visual.ly, Pinterest, etc. Results 31 Comments 209 Inbound Links 1800+ Leads (and still counting) 7900 Page Views on blog post 3800 Page Views on Landing Page 52.7% Conversion Rate 1000+ Pins on Pinterest 400+ Social Shares (+ SE Journal) Translated into German & French Results 31 Comments 209 Inbound Links 1800+ Leads (and still counting) 7900 Page Views on blog post 3800 Page Views on Landing Page 52.7% Conversion Rate 1000+ Pins on Pinterest 400+ Social Shares (+ SE Journal) Translated into German & French http://www.thewholebraingroup.com/sensible-social-media- checklist-v20-infographic/

33. Return on Infographics Increased traffic to our website by over 400%Increased leads by almost 4500%Increased the number of new visitors to our site to almost 78% Within first 30 days... Results: Phase 1 3 Comments 36 Inbound Links 67 Leads 145 Pins on Pinterest 200+ social shares Results: Phase 1 3 Comments 36 Inbound Links 67 Leads 145 Pins on Pinterest 200+ social shares Results: Phase 2 31 Comments 209 Inbound Links 1800+ Leads (and still counting) 7900 Page Views on blog post 3800 Page Views on Landing Page 52.7% Conversion Rate 1000+ Pins on Pinterest 400+ Social Shares (+ SE Journal) Results: Phase 2 31 Comments 209 Inbound Links 1800+ Leads (and still counting) 7900 Page Views on blog post 3800 Page Views on Landing Page 52.7% Conversion Rate 1000+ Pins on Pinterest 400+ Social Shares (+ SE Journal) http://www.thewholebraingroup.com/return-on-infographics/

34. Lessons Learned Evergreen content continues to circulate and expand our reach Giving away useful content really does establish expertise!! Focus content on our ideal customer & plan offer funnels carefully Make sure the site infrastructure is in place to capture & convert Review data and understand what is working & not working Adjust tactics - don’t be afraid to evolve & improve Key Takeaways Take risks Be proactive Learn from the numbers Treat yourself like a client Plan. Implement. Evolve. Key Takeaways Take risks Be proactive Learn from the numbers Treat yourself like a client Plan. Implement. Evolve.

35. Next Steps Create more original content aimed at business owners and decision makers Refining our sales process & lead followup Continuing to nurture and convert ToFu leads to MoFu & BoFu Apply lessons learned to client projects

36. Download our Social Media Checklist The Sensible Social Media Checklist for Businesses Follow our simple suggestions to create a consistent social media presence on multiple channels. http://www.thewholebraingroup.com/sensible-social-media-checklist- v20-infographic/ ✓ Blogging ✓ Facebook ✓ Twitter ✓ LinkedIn

37. Marisa Smith, Owner & Founder msmith@thewholebraingroup.com @thewholebraingroup @wholebrainprez Talk to me

39. Let’s Brainstorm What’s 1 key take away? What’s 1 next step?

40. 40

41. Promotion [Calendar + Resources!]

42. Upcoming Training Opportunities: Chip & Dan Heath PRODUCT: Landing Pages Live Training Session: Fridays from 9-11am Chris LoDolche, Inbound Marketing Professor : Register HereRegister Here VAR BIZ: How to Renew & Retain HubSpot Clients: Fridays from 1pm-2pm EST Register Here Register Here PRODUCT: Blogging on HubSpot Live Training Session: Fridays from 2-3pm EST Sarah Bedrick, Inbound Marketing Professor: Register HereRegister Here PRODUCT: Contacts & Prospects Tools Live Training: Tuesdays from 1-2pm EST Alan Perlman, Inbound Marketing Professor Register HereRegister Here VAR BIZ: Making Happy, Successful Clients with HubSpot: Wednesdays from 1-2pm EST Adrianne Mayshar, VAR Consulting Team: Register HereMaking Happy, Successful Clients with HubSpotRegister Here VAR BIZ: Partner Success Workshops, Episode 4: Thursday, 11/1 from 2-3pm EST Guest Starring …. bit.ly/VARPSW…. bit.ly/VARPSW

43. More Free Consulting Help Available… Academy.hubspot.com/register

44. BOOK OF THE MONTH: SWITCH 44 5 4 3 2 1 Chip & Dan Heath What looks like a people problem, is often a situation problem What looks like laziness may actually be exhaustion What looks like resistance, may actually be a lack of clarity Tools you need to motivate change in your organization & clients

45. Mission: 30 minutes a day, every day, then publish a recommendation 45 5 4 3 2 1 Consider recommending vs. reviewing Share the learning. What juicy nuggets? Keep it short: (250-500 words, 2-3 links, 1 descriptive image) Check the facts (author history, where to buy, stats ect.) Draft a bit of the post each day after reading.

46. Final Thought….

47. PSW Speakers – Where Are they Now? IMR Corp: “Schools Sales Webinar”

48. IMR Corp –Sales that Scales! Share the love & support: @imrcorp Inbound Marketing for Schools Webinar

49. THANK YOU

50. Partner Success Workshop Archive Page http://bit.ly/VARPSW