Presentation is loading. Please wait.

Presentation is loading. Please wait.

Inbound Marketing Campaigns. Achieve Your Goals With Campaigns OfferLPCTABlogSM More Leads Blog SM More Traffic Email LP CTA LN Blog SM More Customers.

Similar presentations


Presentation on theme: "Inbound Marketing Campaigns. Achieve Your Goals With Campaigns OfferLPCTABlogSM More Leads Blog SM More Traffic Email LP CTA LN Blog SM More Customers."— Presentation transcript:

1 Inbound Marketing Campaigns

2 Achieve Your Goals With Campaigns OfferLPCTABlogSM More Leads Blog SM More Traffic Email LP CTA LN Blog SM More Customers

3 Develop Targeted Offer to Generate New Email Contacts Advertise Offer On Your Website Automate Follow-up Emails Market Offer to Existing Contacts Attract Leads Through Blogging Use Social Media To Promote Measure Every Element with Analytics How To Use Offer LP + CTA LNEmailBlogSocialAnalyze Offer LP + CTA LNEmailBlogSocial Analyze

4 Targeted Offers Generate Leads, Prospects & Customers. Landing Page & Call To Actions Promote the Offer. Automated Emails Guarantee Follow Up with Contacts. Email Blasts Advertises Offer to Existing Contacts. Blog To Attract Visitors & Leads. Use Social Media to Promote Offers and Blog Posts Analytics Measure, Analyze and Improve Each Campaign Element. Offer LP + CTA LNEmailBlogSocial Analyze More Traffic More Leads More Customers Measure & Analyze

5 More Traffic, Leads & Customers with Inbound Marketing Campaigns Offer LP + CTA LNEmailBlogSocialAnalyze

6 Step By Step Guide To Inbound Marketing Campaigns

7 HubSpot Guide to Internet Marketing Inbound Marketing Campaign Offer LP + CTA LNEmailBlogSocialAnalyze

8 VISUALIZE AN OFFER TO GIVE YOUR LEADS, PROSPECTS OR CUSTOMERS

9 Understand The Lead Conversion Path

10 Create a Landing Page To Advertise Offer LP

11 Create a Call To Action That Links to Landing Page CTA

12 LN Create Lead Nurturing Email Workflows That Follow Up with Leads

13 Create an Email Marketing Offer to Existing Contacts Email

14 Blog Publish a Series of Blog Articles On the Topic of The Offer

15 Promote Landing Page and Blog Articles on Social Media Social

16 Analyze HubSpot Guide To Internet Marketing Analysis & Measurement

17 Measure Each Campaign Element Landing Pages Conversion Rate = Total Submissions = New Leads = Customers = Call to Action Buttons Views to Clicks Rate = Clicks to Submissions Rate = Views to Submissions Rate = Lead Nurturing Emails Opens = Open Rate = Click Through Rate = Reconversions = Customers = Email Blasts Opens = Open Rate = Click Through Rate = Reconversions = Customers = Blog Posts Page Views = Inbound Links = Leads = Customers = Social Media Posts Clicks = Shares / Retweets = Leads = Customers = Analyze

18 Targeted Offers Generate Leads, Prospects & Customers. Landing Page & Call To Actions Promote the Offer. Automated Emails Guarantee Follow Up with Contacts. Email Blasts Advertises Offer to Existing Contacts. Blog Articles Attract Organic and Social Media Traffic. Social Media Scheduling Promotes Offer and Blog Articles. Analytics Measure, Analyze and Improve Each Campaign Element. Offer LP + CTA LNEmailBlogSocial Analyze More Traffic More Leads More Customers Measure & Analyze Offer LP + CTA LNEmailBlogSocialAnalyze Maximize Your HubSpot Subscription with Inbound Marketing Campaigns

19 Campaign Resources Tutorials and How to Guides

20 Resources for Creating Offers Tutorials: TUTORIAL: How to create an offer that generates leads eBooks: Guide to Killer Content Creation Articles: 25 Clever Ways to Grow Your Email Marketing List How to Create Marketing Offers That Don't Fall Flat Worksheets: 13 Ways To Create New Offers Templates: Marketing Offer Templates Download Guide

21 Resources for Landing Pages Tutorials: TUTORIAL: How To Create Landing Pages On HubSpot eBooks: An Introductory Guide to Landing Pages How To Optimize Landing Pages Articles: Why Landing Pages Are an Indispensable Part of Marketing 7 Point Checklist for Powerful Landing Page Copy 5 Foolproof Ways to Prevent Landing Page Abandonment 9 Must-Haves For the Perfect Landing Page How Long Should Your Landing Page Forms Be? Download Guide

22 Resources for Call To Actions Tutorials: TUTORIAL: How to create a Call to Action (CTA) eBooks: An Introduction To Effective Calls-To-Action Articles: 13 Sloppy Mistakes You're Making With Your Calls-to-Action How to Master the Design of Compelling Calls-to-Action How to Write Call-to-Action Copy That Gets Visitors Clicking 12 Critical Elements Every Homepage Must Have [Infographic] 4 Types of Calls-to-Action You Need for Marketing Success Download Guide

23 Resources for Lead Nurturing Workflows Tutorials: TUTORIAL: How to set up workflows to create lead nurturing campaigns TUTORIAL: How to set up workflows to create lead nurturing campaigns TUTORIAL: How To Turn Leads Into Customers eBooks: How To Use Lead Nurturing For Smarter Marketing Articles: 6 Lead Nurturing Emails Every Business Should Send 5 Steps for Creating Successful Lead Nurturing Campaigns 5 Steps for Creating Successful Lead Nurturing Campaigns How to Tailor Lead Nurturing Content to Suit Individual Personas How to Tailor Lead Nurturing Content to Suit Individual Personas 8 Ways to Integrate Social Media Into Your Lead Nurturing Campaigns 8 Ways to Integrate Social Media Into Your Lead Nurturing Campaigns Download Guide

24 Resources for Email Marketing Tutorials: TUTORIAL: How to create and send an email in HubSpot TUTORIAL: How to segment your contacts to create email lists TUTORIAL: How to segment your contacts to create email lists eBooks: Optimizing Email Marketing For Conversions How to Execute & Measure Successful Email Marketing Articles: The 9 Must-Have Components of Compelling Email Copy 7 Expert Email Marketing Tips You're Probably Missing Out On 7 Expert Email Marketing Tips You're Probably Missing Out On Why List Segmentation Matters in Email Marketing 9 Examples of Beautiful Email Marketing 10 Simply Awesome Examples of Email Marketing How to Improve Your Email Marketing With an Integrated Approach How to Improve Your Email Marketing With an Integrated Approach Download Guide

25 Resources for Blogging Tutorials: TUTORIAL: How to use the Blog tool to create new content eBooks: Introduction to Business Blogging Easy Fixes To Business Blogging Mistakes Articles: Read The Latest Articles from HubSpot Blog 12 Business Blogging Shortcuts for Time-Crunched Marketers How to Write Stellar How-To Posts for Your Business Blog 9 Ways to Increase Visibility for Your Best Blog Content Top 10 Qualities of High-Quality List Posts 20 Simple Ways to Boost Blog Subscribers 10 Amazing Blogs About Blogging to Start Reading Now 9 Questions To Ask Before Hiring a Freelance Blogger How To Hire to A Rockstar To Manage Your Blog Worksheet: The Blogging Worksheet Download Guide

26 Resources for Social Media Tutorials: TUTORIAL: How to set up your social media tools & link your social media accounts to HubSpot TUTORIAL: How to set up your social media tools & link your social media accounts to HubSpot TUTORIAL: How to use the social media publishing tool to promote your content TUTORIAL: How to use the social media publishing tool to promote your content eBooks: 10 Step Guide To Social Link Building How to Enhance Your Internet Presence with Social Media Articles: 30 Brilliant Social Media Marketing Tips From 2011 26 Social Media Marketing Hidden Treasures You Never Knew Existed 26 Social Media Marketing Hidden Treasures You Never Knew Existed How to Cultivate a Company-Wide Social Media Culture Why You Need Social Media, Even if Your Customers Don't Download Guide

27 Resources for Analytics & Measurement Tutorials: TUTORIAL: How to measure your site traffic TUTORIAL: How to track your leads TUTORIAL: How to track your customers eBooks: An Introduction to Inbound Marketing Analytics How to Unlock The ROI Of Your Marketing With Analytics Webinar: The Science of Analytics Webinar Worksheet: Monthly Marketing Report Free Tool: Marketing Grader Download Guide

28 Develop Targeted Offer to Generate New Email Contacts Advertise Offer On Your Website Automate Follow-up Emails Market Offer to Existing Contacts Attract Leads Through Blogging Use Social Media To Promote Measure Every Element with Analytics How To Use Offer LP + CTA LNEmailBlogSocialAnalyze Offer LP + CTA LNEmailBlogSocial Analyze


Download ppt "Inbound Marketing Campaigns. Achieve Your Goals With Campaigns OfferLPCTABlogSM More Leads Blog SM More Traffic Email LP CTA LN Blog SM More Customers."

Similar presentations


Ads by Google