1. 3.00 Understand the role of Marketing in Business 3.01 Understand principles of marketing.

2. 3.01 Marketing Principles The marketing process is: The management process through which goods and services move from a concept or idea to the customer. It includes a variety of activities that are organized into functions. The classification of the 7 marketing functions are: 1.Marketing-information management 2.Product/service management 3.Pricing 4.Place (Distribution) 5.Selling 6.Financing 7.Promotion

3. 3.01 Marketing Functions 1.On the following slides, complete each section with the function name, definition, graphic and sentence, for each of the 7 marketing functions. 2.On the section marked “True to life in business, sentence:” create a high school level sentence using the word, in a true to life situation. Your sentence must be long (at least 15 words), contain adjectives, nouns, and business example. 3.For the word financing, here is an excellent example: The Honda Jet company purchase 100 acres of land to build the new manufacturing facility, and obtained financing for the $10 million loan at BB&T bank. 4.Here is a poor example (elementary level): “Honda got financing at the bank.”

4. 3.01 The 7 Marketing Functions Function Name: Word here Definition (use www.businessdictionary.com or Intro to Business textbook:www.businessdictionary.com Graphic:True to life in business, sentence (underline the function):

5. 3.01 The 7 Marketing Functions Function Name: Word here Definition (use www.businessdictionary.com or Intro to Business textbook:www.businessdictionary.com Graphic:True to life in business, sentence:

6. 3.01 The 7 Marketing Functions Function Name: Word here Definition (use www.businessdictionary.com or Intro to Business textbook:www.businessdictionary.com Graphic:True to life in business, sentence:

7. 3.01 The 7 Marketing Functions Function Name: Word here Definition (use www.businessdictionary.com or Intro to Business textbook:www.businessdictionary.com Graphic:True to life in business, sentence:

8. 3.01 The 7 Marketing Functions Function Name: Word here Definition (use www.businessdictionary.com or Intro to Business textbook:www.businessdictionary.com Graphic:True to life in business, sentence:

9. 3.01 The 7 Marketing Functions Function Name: Word here Definition (use www.businessdictionary.com or Intro to Business textbook:www.businessdictionary.com Graphic:True to life in business, sentence:

10. 3.01 The 7 Marketing Functions Function Name: Word here Definition (use www.businessdictionary.com or Intro to Business textbook:www.businessdictionary.com Graphic:True to life in business, sentence:

11. Directions: Identify the marketing function applicable to each area marked. (hint, not all 7 functions will be used on this diagram). Marketing-information management Product/service Pricing Place (Distribution) Selling Financing Promotion

12. Directions: Identify the marketing function applicable to each area marked. (hint, not all 7 functions will be used on this diagram). Marketing-information management Product/service Pricing Place (Distribution) Selling Financing Promotion

13. Submit your work 1. Save this power point as: “PBF_3.01_Functions_of_Marketing_yourfirsti nitial_lastname” to your “my documents” directory. 2. Save to a flash drive with you and your partners name on it and then email it to me