1. The Role of External Communications Harmonised Seed Security Project (HaSSP) 21 May 2010

2. WHAT do we communicate? Accomplishments – To demonstrate accountability – To maintain political will Activities – To build trust – To build partnerships Opinions – To stimulate discussion – To encourage innovations Goals – To identify future funding – To build more political will from PAST to FUTURE

3. TO WHOM do we communicate? - Seed Users (Farmers) - Seed Makers (Producers) - Seed Sellers (Agrodealers) - Seed Shapers (Policymakers) - Seed Scientists (CGIAR; NARS) - Seed Teachers (NGOs; farmers) - Seed Funders (Governments; donors) - Seed Talkers (NGOs/IGOs, networks) - Seed Consumers (Everyone!) … do you recognize the common word here?!

4. WHY do we communicate? Demonstrate Achievements Objectively Build Partnerships Maintain/build Political Will Identify/secure Future Funding (Unique monthly visitors: 33,371, 947)

5. PRIVATE SECTOR MEDI A PUBLIC SECTOR CIVIL SOCIETY What ROLE does the media play?

6. Harmonised Seed Security Project Policy Goal: – to contribute to improved food security of smallholders in the SADC region through increased availability of and access to seeds External Communications Goal: – to safeguard political support for the programme – to attract further support (funding/endorsements/innovation) but… Who and where are your target audience(s)? What are your key message(s)? Who are your key spokespeople? What activities will help communicate these goals? How will you make the media take interest?