1. Cloud Applications & Social Networks Blended for Perfection

2. 2GENBAND Confidential and Proprietary Cloud Computing – It’s Big  Using the Internet to allow access technology-enabled services like…  Software as a Service (SaaS)  Business Processes  Infrastructure as a Service (IaaS)  Platform as a Service (PaaS)  SaaS spending forecasted $14B in 2012 to $27B in 2016*  SMB will make up about 65% of public cloud spending in 2015* The Cloud is Growing * Gartner 2012

3. 3GENBAND Confidential and Proprietary Social Networking – It’s Expected  44% of people online right now are using social networks (Gartner)  Average person spends 6 hours 33 mins per month on Facebook alone (VentureBeat Feb 2012)  Social Networking in Businesses opening up  By 2014, less than 20% of large enterprises will block all access to external social media, (50% in 2011). (Gartner)  Reaching the Next Generation via Social Networks ~50% of 18-34 year olds check Facebook when they wake up – 28% before even getting out of bed (the Social Skinny) 82% of employees say they trust a company more when the CEO and leadership team communicate via social media. (eMarketer)

4. 4GENBAND Confidential and Proprietary Social Networks – Are They Competing With Us?

5. 5GENBAND Confidential and Proprietary Blending The Cloud & Social Networks  Don’t try to replace Over The Top Providers  Don’t sit back and be just a “pipe” provider for their services  Beat them by blending them into your offering  Keep your brand front & center  Communications Service Providers have the advantage Rich history of SLA’s Access to customer profiles You Own The Access  Shift in the Way You Think About Your Offerings How can I leverage the Cloud? How can I leverage Social Networks?

6. 6GENBAND Confidential and Proprietary Get In The Action – Key Apps to Stay Competitive  Add Ways Users Can “Share” With Their Favorite Social Networks  “Federate” Between Social Networks ANY Means of Communications to –Friends & Family for Residential Apps –Customers, Vendors, Partners for Business Apps

7. 7GENBAND Confidential and Proprietary Key Cloud-based Apps  Cloud-based IP Telephony Outsourcing Unified Communications for Businesses –Voice, Video, Conf, VM, IM/Pres Skype or Vonage like services for Consumers  Business Productivity Apps Unified Conferencing & Web Collaboration Mobile Unified Communications –Taking The Office Out of the Office Unified Messaging / Visual Voicemail Empowering Employees Simplifying the Way We Communicate

8. 8GENBAND Confidential and Proprietary Cloud-Based Unified Communications At Home Socially Blended to Perfection

9. 9 GENBAND Mobile Life Socially Blended Address Book Text / Update  Text / SMS  Facebook Post  Tweet  IM Text / Update  Text / SMS  Facebook Post  Tweet  IM Missed Events  IM, Facebook, Tweets  Calls (Video/Audio/OTT)  VoiceMail Missed Events  IM, Facebook, Tweets  Calls (Video/Audio/OTT)  VoiceMail Email Connector  IM, Facebook, Tweets  Calls (Video/Audio/OTT)  Voicemail Email Connector  IM, Facebook, Tweets  Calls (Video/Audio/OTT)  Voicemail Adjust Contact Info  Control Blending of Data Adjust Contact Info  Control Blending of Data Personalized Settings  Control Notifications  Per Contact Preferences Personalized Settings  Control Notifications  Per Contact Preferences Content Share  See what Channel I’m Watching  Share URL, Video Link, News, etc. Content Share  See what Channel I’m Watching  Share URL, Video Link, News, etc. Home / Location Sharing  Contact Address  Dynamic Location / Presence Home / Location Sharing  Contact Address  Dynamic Location / Presence Telephone and Video Telepresence Communications  Click to Call  Click to Video Call  To OTT / Social Clients Telephone and Video Telepresence Communications  Click to Call  Click to Video Call  To OTT / Social Clients Social Address Book  Presence Aware Social Address Book  Presence Aware

10. Cloud-based Unified Communications For Business WHEN ARE PEOPLE USING MOBILE DEVICES? 84% at HOME 80% during Miscellaneous DOWNTIME 76% WAITING IN LINE (APPTS) 69% while SHOPPING 64% at WORK 62% while WATCHING TV 47% during COMMUTE to WORK Source: Compete’s Quarterly SmartPhone Report  You don’t have to be tied to a desk to be productive  All unified communications tools via your desk  via your mobile/tablet Socially Blended …. Address BooksAddress Books Video CallingVideo Calling Conference / CollaborationConference / Collaboration IM/PresenceIM/Presence Email, VoicemailEmail, Voicemail

11. 11GENBAND Confidential and Proprietary Cloud-Based Applications Blended With Social Networks Beat OTT Competition Driving Innovation & Differentiation www.genband.com