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Published byAngel Harrell Modified over 9 years ago
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Creating a Culture of Sustainability Building a Base with Online Training Mike Shriberg, Ph.D. Education Director, Graham Sustainability Institute Lecturer, Program in the Environment University of Michigan mshriber@umich.edu 734-647-6227
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Key Takeaways ID and engage target audience Focus content on empowerment Use incentives and recognition Have a call to action Plan for continued engagement & feedback
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Start by bragging… And hopefully drawing people in
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U-M Sustainability Goals
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Culture of Sustainability What is it? How do we measure it? How do we know if its changing? Knowledge, Awareness Behaviors, Actions Commitments Values, Dispositions Travel & Transportation Waste Reduction & Conservation Natural Environment Sustainable Food e Climate Change CLIMATE ACTION reduce GHG emissions by 25%; decrease GHG/passenger trip for UM trans. options by 30% WASTE PREVENTION reduce waste tonnage to disposal facilities by 40% HEALTHY ENVIRONMENTS protect Huron River water quality by reducing volume of chemicals used in land management by 40%; purchase 20% of U-M food from sustainable sources. COMMUNITY AWARENESS educational programs; monitoring/evaluating progress; reporting general U-M Goals 2025 U-M specific
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Sustainability Commitment High
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Behaviors, Barriers & Benefits Community-based social marketing Research Surveys Focus Groups –Sustainability staff, students, & faculty –Target staff & students
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CBSM: Strategies Commitments Social Norms Social Diffusion Prompts Communication Incentives Convenience More than just education!
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Convenience & Communication Easy for audience to access Correlates to university sustainability initiatives Empower audience Design content for “non-experts” Campus focus – opportunities for engagement Engaging & Creative
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Simple Introductions
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Interactive Activities/Games
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Procedural Knowledge
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Commitments PBA Pledges Choose from list OR write-in own Public Reminders Monthly Focus Continued Asks
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Using Incentives Related to your initiative Doesn’t need to be large Recognize the individual’s contribution
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Track Your Progress & Interact
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Current Participation 1,660 people have made pledges 1,338 have completed the whole training 39,945 pledges have been made 19,852 pledges have been completed.
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Healthy Holidays LEED Building Tours EarthFest Volunteer Mfarmer’s Markets Monthly Newsletter Campus Farm & Local Dinner
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Evaluation Module Surveys Annual Surveys SCIP
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Lessons Learned Early buy-in from a variety of stakeholders Use incentives Public recognition matters Converting online to in-person requires careful planning Feedback & evaluation keep to continued success and funding Need a two-way conversation mechanism May want qualitative measurement of actions Drive users back to your online platform
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Creating a Culture of Sustainability Building a Base with Online Training Mike Shriberg, Ph.D. Education Director, Graham Sustainability Institute Lecturer, Program in the Environment University of Michigan mshriber@umich.edu 734-647-6227
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