1. Genre Analysis and Business Communication

2. Business Communication Business communication adheres to certain standards. How well you conform to those standards will determine how successful your communication will be.

3. Genres Each type of Business communication has its own special set of standards, or conventions. Each special set of conventions constitutes a genre.

4. Business Genres Voice job interview Telephone sales call Writing memo

5. Business Writing Genres Memos Complaint letters Adjustment letters Cover letters Recommendation letters Resignation Letters Reports Proposals

6. Successful Communication Message Identify the message you want to send Determine desired feedback Example apply for job interview

7. Successful Communication Receiver Consider the receiver Example A HR manager in large corporation Example B friend’s father in family-run business

8. Successful Communication Medium Choose the most appropriate medium Example A letter Example B telephone call

9. Genre Analysis Medium Determine if medium has accepted genres. Example A cover letter and résumé Example B no accepted genre

10. Genre Analysis Find model(s) of the genre. Read the model(s) thoroughly. Determine the content. Determine the organization (structure). Determine the style. Determine the register (type of language). Determine the effect on the reader.

12. Content What is the message conveyed? What information or ideas are included?

13. Content: General Why candidate should be hired

14. Content: Specific

16. Information about the position – what, where, when Information about educational qualifications – what, where, when Information about previous employment – what, where, when Suitability for the job – personality and familiarity with products/service Goodwill Closing – what should happen in the future

17. Organization Layout (format) Paragraphing (formula)

18. Organization Layout (format) visual look information included placement of information – top/bottom – before/after – left/right/centre – justification

26. Organization Sample Layout letterhead date inside address salutation body complimentary closing signature group

27. Organization Paragraphing (formula) number of paragraphs info in each paragraph determine if there is a formula with multiple models

32. Organization Sample organization 1.position applying for 2.education and experience 3.why suited 4.goodwill closing

33. Style Formal Neutral Informal

35. Style Sample style formal

36. Register Vocabulary Grammar

37. Register vocabulary specific to field

39. Register Vocabulary specific to field sales representative language teaching materials sales assistant

40. Register vocabulary specific to field vocabulary specific to genre

42. Register Vocabulary specific to genre apply position enclosed CV/résumé employed experience

43. Register vocabulary specific to field vocabulary specific to genre set expressions

45. Register Set expressions I am writing to apply for the position of......which was advertised in... As you can see from my enclosed... I obtained a degree in... I am interested in working... Please do not hesitate to contact me... I look forward to hearing from you.

46. Register Grammatical forms verb tenses

48. Register Grammatical forms verb tenses – past tense (2)

50. Register Grammatical forms verb tenses – past tense (2) – present continuous (1)

52. Register Grammatical forms verb tenses – past tense (2) – present continuous (1) – present tense (7)

54. Register Grammatical forms verb tenses – past tense (2) – present continuous (1) – present tense (7) – present perfect (5)

55. Register Grammatical forms verb tenses – past tense (2) – present continuous (1) – present tense (7) – present perfect (5) verb form – active

57. Register Grammatical forms verb tenses – past tense (2) – present continuous (1) – present tense (7) – present perfect (5) verb form – active (14) – passive

59. Register Grammatical forms verb tenses – past tense (2) – present continuous (1) – present tense (7) – present perfect (5) verb form – active (14) – passive (2)

60. Register Grammatical forms verb tenses verb form pronouns

62. Register Grammatical forms verb tenses verb form pronouns – I (9) – You (3)

63. Register Grammatical forms verb tenses verb form Pronouns Sentence Length short long

65. Register Grammatical forms verb tenses verb form Pronouns Sentence Length Parallel Structure horizontal vertical

67. Register Grammatical forms verb tenses verb form Pronouns Sentence Length Parallel Structure horizontal (5) vertical (0)

68. Effect on Reader impressed with qualifications impressed with suitability

69. Effect on Reader impressed with qualifications impressed with suitability impressed with ability to adhere to genre