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Business Writing: Your Greatest Untapped Marketing Resource Presented by: Mike Toglia & Mae Philpott.

Published byBerenice Sims Modified over 9 years ago

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Presentation on theme: "Business Writing: Your Greatest Untapped Marketing Resource Presented by: Mike Toglia & Mae Philpott."— Presentation transcript:

1 Business Writing: Your Greatest Untapped Marketing Resource Presented by: Mike Toglia & Mae Philpott

2 InformEducate Build Credibility Drive Business Directly to You Why Write for Business

3 Your Company Website Pertinent Blogs Social Media Newsletters & Publications Printed Marketing Collateral Where to Post Business Writing

4 Sales & Marketing Collateral Press Release/ News Item Testimonial/ Recommendation Article/ Essay Types of Business Writing

5 Target Audience Publication Outlet Subject Expertise & Experience LengthHeadlineImages Consider This When Writing

6 OrganizingWriting 101Editing OutsourcingPitfalls Tips for Writing Efficiently

7 Michael Toglia Publisher 484.380.3184 mtoglia@equipmentfa.com Mae Philpott Business Development Director 704.823.6324 mae@maximcc.com

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