1. Newspaper Media in 2014 NTMC Conference 2015

2. Today’s Discussion  NAA U PDATE  H OW A MERICA S HOPS AND S PENDS 2014  R ESEARCH I NITIATIVES : 2015

3. The Print Audience 3  79 million read on average weekday  94 million read on average Sunday  133 million in the past week  8 in 10 adults take action after seeing a print newspaper ad in a typical month  7 in 10 adults use newspaper delivered coupons each month  50% of adult Twitter users in a typical month read a newspaper in print during an average week.

4. The Digital Audience

5. U.S. Newspaper Digital Audience  166 million UVs, October 2014  Grew 17% from October 2013  78% of 18-34 year olds read newspaper digital content  Mobile-Exclusive users of newspaper digital content increased 85%  From Oct. 2013 to 2014

6.  P UBLIC P OLICY  B USINESS D EVELOPMENT  R ESEARCH Newspaper Association of America

7. Public Policy Successfully lobbied USPS to lower rates for Total Market Coverage products that are mailed at High Density Plus rates Testified before the House Judiciary Committee on the “Scope of Fair Use” emphasizing the need for strong copyright law to bring back revenue in support of journalism Helped member newspapers get ahead of a bogus subscription renewal scam in more than 50 markets, worked closely with the FTC, the Postal Inspection Service and several State Attorneys General to encourage enforcement action

8. Business Development Hosted several timely and topical webinars from innovative ways to drive local revenue growth, understanding new media metrics, to creating a successful social strategy for your publications. Created the successful inaugural Retail Revenue Exchange conference in September as an additional venue for newspaper members to meet with advertisers/agencies prior to 4Q sales season and calendar year media planning. Continue to spread the positive word on the power of newspapers and their print & digital platforms to advertisers and agencies: Carat, GroupM, Universal McCann, Horizon, Macy’s, Target, Pfizer, to the National Automobile Dealers Association and more.

9. Business Development Providing media reports on the scope of the newspaper digital audience and its growth around mobile and millennial audiences based on comscore data. Successful public relations articles such as “Newspapers Making Money” and “Newspapers and Millenials”. Development of infographics and promotional ads, for members use, on topics such as: Holiday Shopping, Back to School, Coupon Use and the Super Bowl. For audience development, our best practices projects related to building total audience across platforms, providing newspapers the data they need to make strategic decisions and completing the commitment to overall AAM qualifying and reporting rules to better reflect todays newspaper industry and the multiplatform challenges.

10. Going Forward……. We are an industry that continues to diversify, using the power of our brands to create new, nontraditional streams of revenues that support the local journalism that we do every day to serve our communities. Today, we are a lot closer to the industry we’ll be……than the industry we were. The industry we are today is……. Multi Product…….Multi Platform ………Multi Revenue Stream.

11. Research How America Shops and Spends 2014 Study Research Initiatives: 2015

12.  T RADITIONAL P RINT  Rebalance the Ad vs. Consumer ratio  Niche publications  D IGITAL  Paid content as well as advertising  Mobile, social, online video, search  N ON -T RADITIONAL R EVENUE  Digital agency/marketing services  Event marketing  E-Commerce/transactions  Direct Marketing Multi-Platform Revenue Stream