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PRODUCT DIFFERENTIATION, SLOGANS, LOGOS, FONTS. PRODUCT DIFFERENTIATION Product differentiation – branding, positioning and advertising activities to.

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Presentation on theme: "PRODUCT DIFFERENTIATION, SLOGANS, LOGOS, FONTS. PRODUCT DIFFERENTIATION Product differentiation – branding, positioning and advertising activities to."— Presentation transcript:

1 PRODUCT DIFFERENTIATION, SLOGANS, LOGOS, FONTS

2 PRODUCT DIFFERENTIATION Product differentiation – branding, positioning and advertising activities to make a product different from its competition

3 SLOGANS A good slogan will have 7 words or less States the brand name Tells consumer what the company does Catchy Memorable Positive Establishes the company’s position

4 LOGOS Three different forms: Monogrammatic logo Stylized font Use of initials / numbers Example: A & W Root Beer, H & M, LV Visual symbols Example: Roots beaver, Apple, Coach Abstract symbols Example: Nike Swoosh

5 FONTS The font that is most frequently used in American brand clothing is Helvetica www.dafont.com You can create your own font Or install fonts that are not currently found in Word

6 USING YOUR EXECUTIVE SUMMARY… Today you will… Decide on a product to brand Brainstorm a brand name and logo for your product (instructions on board) Brainstorm a name for your product

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