2. THE JOMO KENYATTA FOUNDATION LAUNCH OF STRATEGIC PLAN 2007 – 2012 WEDNESDAY 31 ST OCTOBER 2007

3. INTRODUCTION JKF established in 1966 as a company limited by guarantee. Objective: Advancing education and relief of poverty and distress of public. Publishing and scholarships the 2 key pillars of meeting the objective. Enjoyed monopoly for the supply of educational materials through the Kenya School Equipment Scheme in the 80s.

4.  Advent of economic liberalization in the 1990s led to increased competition.  Changes in the operating market conditions together with various legal, policy and institutional reforms affecting the Public Sector in general and education in particular have necessitated a re-evaluation of the Company’s policies and operational structure.  Thus the development of the 2007 – 20012 strategic plan.

5.  Implementation will be anchored on 2 pillars: Development and upholding of core corporate values. Institutionalization of a Results Based Management (RBM) system.  Key challenge today is to increase profitability to meet the scholarships commitment.

6.  Strategies for dealing with challenges:  Product and market diversification.  Improve quality of products and services.  Capitalize on opportunities to increase market share.  Way forward  Improve corporate governance structures and capacities.  Develop and adopt a customer service charter.

7.  Mission: To advance education and knowledge through competitive publishing and provision of scholarships.  Vision: To be the top publishing house in Eastern Africa and a leading scholarships provider in Kenya.

8.  Motto: Supporting your education.  Core values:  Professionalism  Integrity  Fairness  Innovativeness  Teamwork

9.  Goals  To publish quality products  To broaden market share  To develop our business with sustainable profit levels.  To increase educational opportunities for needy students throughout the country.

10. Key objectives: To publish at least 40 new titles annually. To review and update existing publications from time to time based on prevailing curriculum Increase publications in the general readership market. Strengthen the scholarship function over the plan period.

11. Increase scholarship funding and educational opportunities through setting up of alumni. Introduction of scholarships find raising function and establishment of an endowment fund for the same. Introduction of the monitoring and evaluation function for quality assurance and informed decision making.

12.  Developing quantitative and qualitative benchmarks to help assess where JKF stands in the industry.  Development of the highest professional and management standards for the staff and operations.  Mid-term review of the plan.