1. Working to make online usage statistics more meaningful Richard Gedye Chair COUNTER UKSG March 2003

2. Today’s agenda Why was COUNTER formed? Who are we? Who is supporting and funding us? COUNTER Code of Practice Principles Features Compliance and Commitment Auditing Future Plans

3. Why was COUNTER formed? Libraries and consortia need online usage statistics Publishers need online usage statistics Usage statistics need to be credible compatible consistent

4. Why libraries need usage statistics - 1 Collection Development Tool Provide a more accurate match of information resources to patron needs for learning, teaching, and research Provide the right materials, at the right time, in the right format, via an appropriate method of delivery “Usage of this journal on the shelf has declined. Should we drop the journal or just its print version?”

5. Why libraries need usage statistics -2 To lobby for increased funding To allocate expenditure more accurately Benchmarking Within institutions Within consortia To inform internal marketing and promotion strategy To develop new purchasing models, especially at the consortial level

6. Why publishers need usage statistics -1 To support library efforts to procure funding To demonstrate that reduced usage of print issues has been compensated for by increased online usage To assess the relative importance of the various routes via which information reaches its market To experiment with new pricing models

7. Why publishers need usage statistics - 2 To provide editorial policy support To obtain improved market analysis and demographics To improve site design and navigation To help plan infrastructure e.g. mirror sites/caches

8. Who are we? An organisation with cross community support………

9. Endorsed by… AAP, Association of American Publishers ALPSP, The Association of Learned and Professional Society Publishers ARL, Association of Research Libraries ASA, Association of Subscription Agents and Intermediaries EDItEUR JISC, Joint Information Systems Committee NCLIS, National Commission on Libraries and Information Science NISO, National Information Standards Organization PA, The Publishers Association STM, International Association of Scientific, Technical & Medical Publishers UKSG, United Kingdom Serials Group

10. Founding Sponsors AAP/PSP AIP ALPSP ARL ASA Atypon Blackwell Publishing BMJ Publishing EBSCO Elsevier Science Ingenta IOPP ICSTI ISI Lippincott, Williams & Wilkins Nature Publishing Group NEJM OCLC Oxford University Press The Publishers Association ProQuest Taylor & Francis Group STM UKSG

11. Governance: Executive Committee Consortia Arnold HirshonNELINETUSA Hazel WoodwardCranfield UniversityUK Libraries Christine FyfeUniversity of LeicesterUK David GoodmanPrinceton UniversityUSA Phil DavisCornell UniversityUSA Publishers, Aggregators, etc. Richard GedyeOxford University PressUK (Chair) Marthyn BorghuisElsevier ScienceNetherlands Roger BrownGlaxoSmithKlineUK Timo Hannay Nature Publishing GroupUK Terry HulbertInstitute of Physics UK Tony Kidd University of GlasgowUK Jack OchsAmerican Chemical SocietyUSA Oliver Pesch EBSCOUSA Project Director Peter Shepherd UK

12. Governance: International Advisory Board Consortia Diane Costello CAUL, Australia Lorraine Estelle, JISC, UK Syun Tutiya, ANUL, Japan Alicia Wise, JISC/DNER, UK Libraries Frances Boyle, Oxford U., UK Andrew Braid, British Library, UK Denise Davis, Oregon State U., USA Ross MacIntyre, U. of Manchester, UK Alison McNab, U. of Nottingham, UK James Mouw, University of Chicago, USA Henning Nielsen, Novo Nordisk, Denmark Sherrie Schmidt, ARL, USA Jill Taylor-Roe, U. of Newcastle, UK Publishers, Aggregators, et al Christine Baldwin, Information Design & Management, UK Michael Butterfield, BMJ Group, UK Jill Cousins, Blackwell Publishing, UK Mary Fugle, Lippincott Williams & Wilkins, USA Kristen Garlock, JSTOR, USA Brian Green, BIC/EDItEUR, UK Tony Hammond, Harcourt Publishers, UK Pat Harris, NISO, USA Mike Hoover, ProQuest, USA Heather Joseph, BioOne, USA Kornelia Junge, Wiley, USA Barbara Lange, AAP/PSP, USA Judy Luther, Informed Strategies, USA Lex Lefebvre, STM, The Netherlands Liz McNaughton, Divine/ICEDIS, UK Tim Martin, OCLC, USA Kirsty Meddings, Ingenta, UK Robert Molyneux, NCLIS, USA Sally Morris, ALPSP, UK Lynn Norris, EduServ, UK Jill O'Neill, NFAIS, USA Chris Parker, CABI, UK Norman Paskin, DOI, UK John Sack, HighWire Press, USA Graham Taylor, Publishers' Association, UK Rollo Turner, ASA, UK

13. Code of Practice, Release 1 January 2003 Basic principles Main features

14. Code of Practice, Release 1: Basic Principles Start small Start with the basics Compatibility is our goal, not sophistication Be as prescriptive as possible Intended to supplement, not replace, existing more sophisticated or product-related reports Provide support and advice for implementation Auditing

15. Code of Practice, Release 1: Main Features Definitions of terms used Specifications for Usage Reports Data processing guidelines Auditing Compliance Maintenance and development of the Code of Practice

16. Definitions of Terms Data elements to be collected Page views Bibliographic data Page type Source of page Authentication of user Access rights Session data Market elements Every effort was made to incorporate or reconcile the definitions with existing ones from other groups, such as NISO and ICOLC. # Term Examples / formats Definition 3.1.2 Page type 3.1.2.1 ItemFull text article, TOC, Abstract, Database record A uniquely identifiable piece of published work that may be original or a digest or a review of other published work. PDF, Postscript and HTML formats of the same full text article (for example), will be counted as separate items. 3.1.2.2 Article An item of original written work published in a journal or other serial publication. An article is complete in itself, but usually cites other relevant published works in its list of references 3.1.2.3TOC (Table of Contents) A list of all articles published in a journal issue

17. Specifications for Usage Reports 1. Report content and format 2. Report delivery

18. Specifications for Usage Reports REPORT CONTENT AND FORMAT Level 1 Reports Journal Report 1: Number of successful full-text article requests by month and journal Journal Report 2: Turnaways by month and journal Database Report 1: Total searches & sessions by month & database Database Report 2: T urnaways by month & database Database Report 3: Total searches & sessions by month & service Level 2 Reports Journal Report 3: Number of successful item requests and turnaways by month, journal & page type Journal Report 4: total searches run, by month & service

19. Journal Report 1: Successful Full-Text Article Requests by Month and JournalFull-Text ArticleRequestsJournal Print ISSN Online ISSN Jan - 01 Feb - 01 Mar - 01 Calendar YTD Total for all journals 6637 8732 7550 45897 Journal of AA 1212-3131 3225-3123 456 521 665 4532 Journal of BB 9821-3361 2312-8751 203 251 275 3465 Journal of CC 2464-2121 0154-1521 0 0 0 0 Journal of DD 5355-5444 0165-5542 203 251 275 2978 Example Level 1 Report

20. Journal Report 2: Turnaways by Month and JournalTurnawaysJournal Print ISSN Online ISSN Page Type Jan - 01 Feb - 01 Mar - 01 Calendar YTD Total: full-text turn- aways for all journals 453 233 318 4765 Journal of AA 1212-3131 3225-3123 Full text Turnaways 23 40 12 342 Journal of BB 9821-3361 2312-8751 Full text Turnaways 18 20 16 287 Example Level 1 Report

21. Database Report 1: Total Searches and Sessions by Month & DatabaseSearchesSessionsDatabase Jan - 01 Feb - 01 Mar - 01 Calendar YTD Database AA Searches Run 2322 2520 2742 29878 Database AA Sessions 1821 1929 2211 27654 Database BB Searches Run 3466 3210 4459 36543 Database BB Sessions 1987 2200 2544 24209 Example Level 1 Report

22. Database Report 1: Total Searches and Sessions by Month & DatabaseSearchesSessionsDatabase Example

23. Journal Report 3: Number of Successful Item Requests and Turnaways, by Month, Journal and Page-TypeSuccessful Item RequestsTurnaways Journal Name Print ISSN Online ISSN Page Type Jan-01 Feb-01 Mar-01 Calendar YTD Journal of AA 1212-3131 3225-3123Table of Contents 732 806 676 3543 Journal of AA 1212-3131 3225-3123Abstracts 1032 1140 1020 6896 Journal of AA 1212-3131 3225-3123References 543 322 567 4002 Journal of AA 1212-3131 3225-3123Full-text Postscript RequestsPostscript 444 365 432 3987 Journal of AA 1212-3131 3225-3123Full-text PDF RequestsPDF 621 670 598 4657 Journal of AA 1212-3131 3225-3123Full-text HTML RequestsHTML 322 420 543 4433 Journal of AA 1212-3131 3225-3123Full-text Total Requests 943 1090 888 5021 Journal of AA 1212-3131 3225-3123Full-text PDF Turnaways 23 40 32 186 Journal of AA 1212-3131 3225-3123Full-text HTML Turnaways 10 21 18 102 ……………………………. ……………..………………………………………. Total: all Journals Table of Contents 66322 70312 81554 400980 Total: all Journals Abstracts 54126 46005 55265 267980 Total: all Journals References 4532 3987 5473 34876 Total: all Journals Full-text Postscript Requests 11345 10947 12534 66007 Total: all Journals Full-text PDF Requests 32112 34554 38221 224623 Total: all Journals Full-text HTML Requests 22500 24000 19500 107841 Total: all Journals Full-text Total Requests 54612 58554 57721 394532 Total: all Journals Full-text PDF Turnaways 3221 4112 2113 8765 Total: all Journals Full-text HTML Turnaways 1123 1321 1511 6453 Example Level 2 Report

24. Database Report 1: Total Searches and Sessions by Month & DatabaseSearchesSessionsDatabase Example Example Level 2 Report

25. Specifications for Usage Reports REPORT DELIVERY CSV file, Microsoft Excel file, or file that can be easily exported to Microsoft Excel Available on a password-controlled website (accompanied by an e-mail alert when data is updated) Provided at least monthly Updated within two weeks of the end of each reporting period All of last calendar year’s data and this calendar year’s to date must be supplied

26. Enhancements Under Consideration Break down usage reports by year of publication type of purchase (subscribed, pay per view) Note: a further survey of librarians may be conducted to learn which reports are preferred Define additional terms, e.g., “article download” Clarify how to count “full-text requests” (e.g., individual articles vs. subsets of articles)

27. Data processing guidelines Covers only intended usage Code of Practice specifies the criteria to be met by the data used in building the Usage Reports Only successful requests will be counted Records generated by the server, together with the requested pages, should be ignored All users’ double clicks within 10 seconds on an http- link should be counted as only one request (30 seconds for PDF) More detailed guidelines are being compiled on data processing and will shortly appear on the COUNTER web site

28. Compliance More than one compliance level Level 1: basic set of journal and database reports Level 2: more detailed reports Licence Agreements Standard clause covering COUNTER compliance Declaration of COUNTER compliance For 2003 Vendors sign declaration and demonstrate to COUNTER that they can provide at least Level 1 Usage Reports Register of COUNTER-compliant vendors Maintained on the COUNTER website

29. Publishers who have stated they intend to comply American Chemical Society American Institute of Physics Blackwell CABI EBSCO Elsevier Extenza HighWire Ingenta Institute of Physics ISI NPG Oxford University Press Initial List

30. Auditing A publisher or content provider will be able to state that it is “Counter Compliant” only if this can be certified through an independent audit Audit scope: reports, processes & application of definitions Auditing will be required beginning in 2004 RFP will be issued to qualify auditors Auditing processes are under development A list of COUNTER-approved auditors will be made available

31. Maintenance and Development of the Code of Practice Full text of the Code of Practice is freely available on the COUNTER website html and PDF formats Code of Practice will be systematically extended Feedback on Release 1 is actively sought Via test sites involving publishers and libraries Via feedback to COUNTER via the website, International Advisory Board, etc.

32. Future Developments: 2003 and beyond Objectives for 2003 Promote and gain acceptance for the Code of Practice Obtain feedback on Release 1 Complete list of approved auditors Define and set up a permanent administrative structure Promote membership of COUNTER Full implementation by vendors for 2004 subscription year Beyond 2003 Build membership of COUNTER Extend and deepen Code of Practice Cover e-books, etc Journal reporting at article level

33. For more information………. www.projectCounter.org Peter Shepherd (Project Director) pshepherd@projectcounter.org