1. Divine Chocolate: A Fairtrade company co-owned by cocoa farmers
This presentation focuses on Divine Chocolate, as an example of a successful social enterprise. The presentation was created by Becca Rowland, at Trading Visions.
A Case Study in Social Enterprise

2. Have you heard of Divine Chocolate
Have you heard of Divine Chocolate? This is the amazing story of how small scale farmers in Ghana came to own 45% of a chocolate company in the UK.
The amazing story of how small scale cocoa farmers in Ghana came to own 45% of Divine Chocolate Ltd

3. Let’s look at conventional businesses first
A business is an organisation that provides products or services to consumers.
Most are privately owned and exist to make money for their owners.
Businesses have to meet the needs of consumers.
Before discussing a social enterprise it is worth thinking briefly about what a business is as all social enterprises are also businesses; they just choose to do business differently.
Businesses are organisations that provide products or services to consumers. Most are privately owned and exist to make money for their owners.
Most businesses are also small but the businesses whose names we are most familiar with are often large companies and corporations, often with operations in many countries. Very large corporations can be very powerful and are often able to influence governments in ways that suit them.
Businesses provide products and services that meet the needs of consumers. A business cannot survive unless it has a good quality product or service to offer that consumers need.
Divine Chocolate is all about making and selling delicious chocolate! If their chocolate didn’t taste lovely then the company would very quickly disappear.
Divine Chocolate is all about making and selling delicious chocolate.
Making a good quality product that consumers want to buy is the starting point for everything Divine Chocolate does. 3

4. So what is a Social Enterprise One definition is…
A social enterprise is a type of business which has been set up to achieve a social objective rather than just to make money for the owners
So what is a social enterprise. One definition is that a social enterprise is a type of business which has been set up to achieve a social objective rather than just to make money for the owners.
Divine Chocolate Ltd is a brilliant example of a social enterprise. Farmers own nearly half (45%) of the company so they benefit when the business does well.
It was one of the first fair trade companies in the UK and is an example of how to be a successful business as well as helping make people’s lives better.
Divine buys Fairtrade cocoa beans from a large co-operative of cocoa farmers in Ghana and then makes delicious high-quality Fairtrade chocolate to sell in the UK and elsewhere.
Divine Chocolate is a brilliant example of a social enterprise
Farmers own part of the company so they benefit when the business does well
It was one of the first fair trade companies in the UK and is an example of how to be a successful business as well as helping make people’s lives better
Working with a large cooperative of farmers in Ghana, Divine Chocolate sells Fairtrade chocolate and helps improve the lives of disadvantaged producers and workers at the same time

5. So What is Divine’s Social Mission
So What is Divine’s Social Mission? Improving the lives of cocoa farmers
Divine Chocolate’s mission is to improve the lives of West African cocoa farmers by creating and selling chocolate bars that allow the farmers to earn more from the sale of those chocolate bars
So what is Divine Chocolate’s social mission?
Divine was set up with the objective of helping cocoa farmers in Ghana improve their lives.
For cocoa farmers, selling cocoa is not particularly profitable. The money isn’t in cocoa, it’s in chocolate. So because the cocoa farmers in Ghana co-own Divine Chocolate, they can share in the profits from making and selling the branded chocolate bars.

6. Divine is a 100% fairtrade company
All Divine Chocolate’s products carry the Fairtrade Mark
The Fairtrade Mark is an independent guarantee that producers in developing countries get a fair deal
That means farmers get a fair price for their products and their communities receive a Fairtrade premium
As well as being a social enterprise, Divine is 100% committed to the Fairtrade movement.
All Divine’s chocolate products carry the Fairtrade Mark which is an independent guarantee that producers in developing countries get a fair deal. This means the farmers earn enough to cover their costs, feed themselves and send their children to school. There is a well defined audit process so that consumers can have confidence that the claims made by Fairtrade are true.
In contrast, most cocoa farmers grow their cocoa beans without knowing whether they will earn enough to cover their costs because the price for beans is always going up and down, and have little reliability of being paid at all.
By selling cocoa beans as Fairtrade, the co-operative of cocoa farmers is guaranteed a minimum price and long term contracts. This means the co-operative can plan ahead and invest in its business.
Fairtrade cocoa beans also earn the co-operative a ‘Fairtrade premium’ to be used on something which the community decides it wants or needs. For example, this may be a well for clean water, educational facilities for the children, computers to be better informed about world cocoa prices, improving the quality of production, or diversifying into another product to supplement incomes. 6

7. Why cocoa farmers? Like other small scale farmers, cocoa farmers remain poor
There are 1.4 billion smallholder farmers in the world
They support 2 billion people living on the planet
That is nearly a third of the world’s population
Why do cocoa farmers in Ghana need help?
Like many other small scale farmers in developing countries, cocoa farmers remain poor.
There are 1.4 billion smallholder farmers who support 2 billion people which is nearly a third of the people living on the plant.
As in many developing countries, many people are dependent on agriculture to earn a living. But some of the crops they grow and sell locally, such as rice and tomatoes, are also being imported from rich countries which have surpluses, such as the US, European countries and even China. They can afford to sell them in Ghana for less than the local farmers. This undermines the livelihood of the local farmers.
Selling crops which can be sold in other markets i.e. exported, offers another way to earn a living for smallholder farmers. Cocoa farmers sell cocoa beans which are then used to make chocolate but the cocoa farmers see little of the value from sale of chocolate bars.
Unfair trade is one of many factors which threatens the livelihood of small scale farmers, including cocoa farmers.
Smallholder farmers in poor countries often find that it is difficult to make a living from selling what they grow
Sometimes this is because the way trade works is unfair for them
Crops grown for foreign markets (eg cocoa) provide valuable income but the farmers often see little of the value from the end product (i.e. chocolate)

8. The Divine Story Begins with cocoa farmers in Africa . . .
Ghanaian cocoa farmers typically earn less than £1 each day
Farmers have little control over the price they get for their cocoa beans
Wanting to gain more control, farmers pooled resources to create a co-operative of cocoa farmers, known as the Kuapa Kokoo Farmers Union
Kuapa Kokoo means ‘good cocoa farmer’ in Twi, the language of the cocoa farmers
The story of Divine begins with the cocoa farmers in Ghana. Cocoa farmers in Ghana have always been vulnerable to being cheated by unscrupulous government or private company cocoa buying agents.
Farmers grew tired of unethical bean weighing practices and wanted more control over the price they got for the beans. Ghanaian cocoa farmers typically earn less than £1 a day1 and they have little control over the price they receive for their cocoa beans.
So the farmers pooled resources to create a co-operative of cocoa farmers, known as the Kuapa Kokoo Farmers Union. Together they found they had a stronger negotiating position with the big chocolate companies.
Kuapa Kokoo means ‘good cocoa farmer’ in Twi, the language of the cocoa farmers
The picture shows the Kuapa Kokoo co-operative scales for weighing sacks of cocoa beans. One of the first things that Kuapa Kokoo did to establish their good reputation with farmers was to invest in good scales. A local member of the co-operative is appointed in every village to do the weighing (the Recorder) and the farmers know these scales are accurate because they have the right to check them with a 25kg weighing stone. This way they can be sure they not being cheated of their income.
More information about the origins of Divine Chocolate can be found on the Divine website under the heading ‘About Divine’.
1. Based on an average small-scale cocoa farmer in Ghana in 2009/10 producing 5 sacks of cocoa a year, being paid £65 a sack, i.e. £325 a year. £325 divided by 365 days a year = 89p per day.

9. The Divine Story The Kuapa Kokoo Farmers Union
They produce nearly 1% of world cocoa output
Around 70% of their cocoa beans are sold to Fairtrade buyers
The Fairtrade market is not yet large enough for them to be able to sell all their beans this way
As demand for Fairtrade products rise farmers will be able to sell more of their crop through Fairtrade channels
The Kuapa Kokoo slogan , Pa Pa Paa, means “best of the best”
Kuapa Kokoo produces almost 1% of world cocoa output.1 Around 70% of beans sold by Kuapa Kokoo are currently sold to Fairtrade buyers2; although the Fairtrade chocolate market is growing it is still not yet large enough for them to be able to sell all their beans this way.
As demand for Fairtrade products rises, farmers are able to sell more of their crop through Fairtrade channels.
Kuapa Kokoo is democratically organised with elected representatives from village to national level. Initially there were 2,000 members in 22 village societies, but this has now grown to 45,000 members in 1,200 village societies.
In 1997, Kuapa Kokoo took the major – and innovative – decision to create a chocolate company in the UK so that they would get a proportion of the money earned from a chocolate bar.
In 2009/10, 3.6m tonnes of cocoa produced globally and 28,643 tonnes produced by Kuapa Kokoo.
In 2009/10, Kuapa Kokoo sold 21,800 tonnes on Fairtrade terms, out of 28,643 tonnes in total.
In 1997 Kuapa Kokoo made the major and innovative decision to set up a chocolate company in the UK in order to get more value from their cocoa

10. The Divine Story …Then moves to the UK where Divine is created
The better Divine performs the more it can spend on improving the lives of cocoa farmers and educating people in the UK about fair trade
Divine produces and sells chocolate sourced solely from Fairtrade cocoa beans bought from Kuapa Kokoo
The Divine story then moves to the UK where Divine Chocolate Ltd was created, although it was called the Day Chocolate Company at first and only changed to Divine Chocolate Ltd in January 2007 to more closely align the company with its leading brand chocolate bar.
In the Autumn of 1998, Divine, the first ever Fairtrade chocolate bar aimed at the mass market was launched onto the UK confectionery market.
Using this exciting new business model, the co-operative of cocoa farmers in Ghana owned shares in the company making the chocolate bar.
This means that in the UK Divine produces and sells chocolate sourced solely from Fairtrade cocoa beans bought from Kuapa Kokoo, and the better Divine performs the more it can spend on improving the supply chain, paying dividends to shareholders and on education for cocoa farmers and about Fairtrade here in the UK.
It also means that in Ghana the more Fairtrade beans are sold to Divine, the more the income of the farmers increases and the more Fairtrade social premium is earned for the benefit of the whole community. 
The more Fairtrade beans are sold the more the farmers income increases and the more money the farmers earn to spend on projects to help their community
Farmers sell Fairtrade cocoa beans to Divine Chocolate

11. The Divine Story objectives combine business drive and social mission
To make and
sell delicious
chocolate
To make the
trading system
fairer for
everyone,
including farmers
To be a bridge
between consumers
and producers
Divine is not a charity; it is a business. Therefore the company needs to be profitable, creating a product to make and sell that people want to buy. For Divine the objective is to make and sell delicious chocolate. This is not easy in the UK where there are lots of other big companies doing the same thing.
What is different about Divine is that it also wants to show the trading system can be made fairer for everyone. So Divine aims to be a loud voice in the UK to tell people that successful businesses can be run with fair trade principles so that everyone involved in producing a chocolate bar, including the farmers, are treated fairly.
Because Divine is committed to fair trade practice, the company also has an objective to actively communicate the benefits of Fairtrade to both consumers and a wider audience including Government and other companies in the supply chain.

12. The Divine Story the chocolate market is…
…VERY BIG!
A very mature and competitive market
Globally dominated by four companies
Global chocolate market worth £62 billion
Global cocoa market £5 billion
The average person in the UK eats 10kg each year which is the highest per capita consumption in the world
In the UK 3 companies share 83% of the market: Kraft/Cadbury, Mars and Nestle
This slide says a bit about the chocolate market itself. First, the market is VERY BIG, and is a very mature and competitive market dominated by just four companies. These companies are Kraft/Cadbury, Mars, Nestle, and Ferrero. Between them they controlled 55% of the global chocolate market in
In 2009, the global chocolate market is worth £43 billion, while the global cocoa market is worth £5 billion.2
In a ferociously competitive chocolate market being a relatively small company can be a daunting prospect. But as so many people adore delicious chocolate, the potential for Divine's success is huge. There are hundreds of chocolate brands available in the UK, and the biggest companies spend up to 10% of their profit margins – tens of millions of pounds – in their fight to retain their brands' positions in the Chocolate Top Ten. Divine has been developed to appeal to the British public's palate, and it tests favourably against all the market leaders.
The UK has one of the highest per capita levels of consumption of chocolate in the world as the average person in the UK eats 10kg each year3 and therefore, capturing even a small proportion of this market translates into real benefits for cocoa farmers. A very good thing too, as the average UK family spends more on chocolate in a year than a cocoa farmer earns in a year.
In the UK itself, the Kraft takeover of Cadbury has led to a highly consolidated market with just three companies dominating 83% of the market: Kraft/Cadbury, Mars and Nestlé.4
Source: Euromonitor (2009)
Source: ICCO (September 2009) Personal communication.
Source: Datamonitor (2006)
Source: Mintel (2010) Chocolate confectionery report.
Did you know? The average UK family spends more on chocolate in a year than a cocoa farmer earns in a year

13. The Divine Story The Mixed blessings of success…
In Autumn 2009, Cadbury switched Dairy Milk to Fairtrade
The cocoa in Dairy Milk is sourced from Kuapa Kokoo
Good news for Kuapa Kokoo
Fairtrade cocoa sales from Ghana have tripled
But increased competition for Divine
Ironically, Cadbury could not have made the switch if Divine had not worked with Kuapa Kokoo for over a decade to create a Fairtrade cocoa supply chain with sufficient capacity
As part of the Fairtrade campaign in the UK, Divine has helped drive forwards a movement that has seen sales of Fairtrade certified products grow rapidly. Rising consumer demand has meant that other companies became interested. A number of large well known brands have now switched whole product ranges to Fairtrade – Tate & Lyle’s sugar, Starbuck’s espresso-based coffees, Sainsbury’s own brand tea, and many others.
In 2009 Cadbury, whose roots are in the Quaker movement and whose reputation used to be as a more ethical company, decided to switch Dairy Milk worldwide to Fairtrade. Subsequently Cadbury’s Chocolate Buttons have also switched to Fairtrade.
Aside from consumer demand, a major reason for Cadbury switching Dairy Milk to Fairtrade is that they understand that cocoa farming is not an attractive option for young Ghanaians, who are leaving cocoa farming to their aging parents. Cocoa farming needs to become more sustainable by paying cocoa farmers for the work they do if there is to be cocoa available in the future.
To make the switch to Fairtrade required a large source of Fairtrade cocoa and Cadbury turned to Kuapa Kokoo. Although all Kuapa Kokoo cocoa was certified as Fairtrade, until then only 20% was being sold as Fairtrade.
This means that Kuapa Kokoo can now sell a majority of its cocoa as Fairtrade.
This highlights a crucial difference between a social enterprise like Divine Chocolate, and a mainstream company like Cadbury. Over the last decade, Divine has steadily invested in strengthening the Kuapa Kokoo co-operative, growing supplies of Fairtrade cocoa and building a market among the UK public for Fairtrade chocolate. Cadbury has come on board at a point where the hard work of investing in the Fairtrade cocoa and chocolate supply chain has all been done for them.
Kuapa Kokoo would not be where it is today without Divine but, ironically, this is what has enabled Cadbury to enter the Fairtrade market and create an even more prominent competitor for Divine in the UK market. 13

14. The Divine Story How is the Divine business model different?
Partnership based
Committed to Fairtrade
Ownership
How is the way Divine does business different to most other companies?
Firstly, you could say it is partnership based. This means that long term relationships with trusted partners are valued. Divine will not simply go and buy cocoa beans from other farmers so the Kuapa Kokoo farmers know that they will be able to sell their beans this year and next year and the year after that. Divine also puts aside a proportion of its turnover each year to help the farmers.
Similarly, Divine has worked closely with the Co-operative supermarket to produce the Co-op’s own brand chocolate, which is made with cocoa from Kuapa Kokoo. The Co-op is a progressive business that shares similar values to Divine, so they are a good partner.
Secondly, Divine is committed to Fairtrade. All the products are sold with the Fairtrade Mark, and Divine buys Fairtrade ingredients where possible.
In addition to the usual benefits of Fairtrade, because the Kuapa Kokoo farmers are also part-owners of Divine chocolate, they also benefit when the company makes a profit as they get a share. The farmers own 45% of Divine Chocolate Ltd and so they receive 45% of distributable profits. They also have seats on the Board of Divine Chocolate Ltd and so get involved in major decisions made by the company.

15. Since introducing the first mainstream Fairtrade chocolate bar into the UK market, the Divine product range has grown considerably. From the original Divine bar, it has grown to 36 products including the first ever Fairtrade chocolate advent calendar, Divine mini eggs, chocolate coin and drinking chocolate. Recently two new bars were launched; a dark chocolate with raspberry bar and a butterscotch bar.
The current ‘look’ of the Divine bar wrapper uses symbols which are traditional west African adinkra symbols often used on hand-made crafts, and each with its own special meaning.
Divine products are stocked in a number of major supermarket stores including Sainsbury’s, Waitrose, Co-op as well as wholesalers and independent and wholefood shops. 15

16. The Importance of Great marketing Divine does advertising with ethics
Competing in the mainstream market means Divine needs really great advertising and marketing.
These pictures are from a recent print advertising campaign. The women shown are members of the Kuapa Kokoo cooperative. Whereas these helped establish the ethical credentials of Divine chocolate, new advertising will focus more on the quality of the product. Divine has learnt from consumer research that whatever your values, people buy Divine first and foremost because it is delicious chocolate.
Divine has also used innovative activities with key supporter groups such an annual Divine Poetry Competition and with Christian Aid supporters.
Kuapa Kokoo farmers have toured the UK every year, most notably during Fairtrade Fortnight, to engage with and tell their story to supporters, consumers, supermarkets and the media.
The Divine website is used as a tool to promote the brand:

17. The Divine Story Marketing – tapping into key events
Divine is constantly exploring new ways of communicating with people.
In July 2010, when Ghana got to the quarter finals in the World Cup, and breathtakingly close to being the first African nation to make the World Cup semi finals, Divine placed an advert in Metro newspaper to cheer them on. The advert made the connection with Divine Chocolate being a brand co-owned by Ghanaian cocoa farmers: wishing the Ghanaian national team, the Black Stars, “good luck from one feisty Ghanaian player to another”! 17

18. Marketing Divine Use of Celebrity endorsement
Numerous celebrities have willingly lent their name and image to endorsing Divine products.
The pictures here show comedian Harry Hill visiting Ghana with Divine Chocolate and Doctor Who and Torchwood actor Freema Agyeman with a bar of Divine chocolate.
“Isn’t it funny how having a piece of chocolate can put a smile on your face – but wouldn’t it taste all the sweeter knowing that the people who made it were smiling too? Do justice to your tastebuds and do justice to the people who made it Divine! Keep it Fairtrade!” - Freema Agyeman

19. A Story Within a Story
The Dubble Bar … boldly going where no chocolate has gone before!
In 2000, Comic Relief joined forces with Divine Chocolate Ltd to make the first Fairtrade product for young people – Dubble!
Over 10 million Dubble bars have been sold and the Dubble family has also hatched an Easter egg and mini-eggs
Over 50,000 young supporters of Fairtrade have signed up as Dubble Agents to change the world, chunk by chunk!
is a source of fun and facts about Fairtrade for young people
In addition to the Divine range of products, Divine also produces the Dubble bar…. boldly going where no chocolate has gone before!
In 2000, Comic Relief joined forces with Divine Chocolate Ltd to make the first Fairtrade product for young people – a bar “by kids for kids”.
It was designed and developed with input from thousands of children from initial concept to the finished product and Dubble's “by kids for kids” ethos continues to drive its online developments.
Over 10 million Dubble bars have been sold since then and the Dubble family has also hatched an Easter egg and mini-eggs.
Over 50,000 young supporters of Fairtrade have signed up as Dubble Agents to change the world, chunk by chunk!
The Dubble bar website is a source of fun and facts about Fairtrade for young people. 19

20. But sales and profits are only one measure of success
What Success looks Like for divine chocolate
Divine Chocolate Ltd is profitable with good sales growth and has been able to pay dividends to shareholders
Year
Turnover
Profit
2009/10
£10,415,340
£22,286
Divine Chocolate Ltd wants to show that it really is possible to be a commercial success and still do business differently, putting social objectives at the heart of the company.
This slide shows that in commercial terms Divine Chocolate Ltd is a success. The company is profitable and able to pay dividends to shareholders. In 2009/10 the turnover was over £10 million and profits amounted to over £22,000.
But sales and profits are only one measure of success.
But sales and profits are only one measure of success

21. What Success looks Like For Kuapa Kokoo
Sold 1,188 tonnes of cocoa beans at Fairtrade prices in /10
This earned the cooperative $3.8m
These sales earned Kuapa about $178,000 in Fairtrade Premium to spend on farming improvements and community projects
Divine also gave Kuapa £208,000 towards producer support and development in 2009/10
Divine issued its first ever profit dividend to shareholders in and all 45,000 farmers in the co-operative received $1 each
But how does Divine’s business success translate into its social objectives?
This slide shows how Divine Chocolate sales have benefitted Kuapa Kokoo in Ghana.
Kuapa Kokoo farmers sold 1,188 tonnes of Fairtrade cocoa beans to Divine Chocolate in 2009/10. These had a sales value of $3.8 million.
From these the co-operative earned $178,200 in Fairtrade Premium, to be spent by the co-operative on farming improvements or social projects for their communities.
(Fairtrade sales and the Fairtrade Premium are always calculated and paid in US dollars, for all commodities.)
In addition to this, Divine Chocolate gave Kuapa Kokoo a percentage of turnover for ‘producer support and development’. This money helps Kuapa Kokoo to develop as an effective cocoa buying business. In 2009/10 this amounted to £208,000.
As part owners of Divine Chocolate, with 45% of the company’s shares, Kuapa Kokoo receive 45% of distributable profits when a share dividend payment in made. In 2007, this was £47,352. Every one of the 45,000 farmers received $1 each, and the remainder was reinvested into Kuapa Kokoo. Profits were lower in 2009/10 but the farmers still received their share.
The farmers of the Kuapa Kokoo cooperative are the only cocoa farmers in the world who are currently not only receiving the Fairtrade deal, but also receiving the major share of the profits from the chocolate they help create. This farmer-owned model not only delivers the two additional income streams – ‘Producer support and development’, and ‘Shared profits’ - but also delivers business knowledge and experience and a real voice in the chocolate industry.

22. What Success looks Like for the community - water wells
As a consequence of the success of the Kuapa Kokoo co-operative, the community directly benefits. This water well was funded from the social premium earned by Kuapa Kokoo from Fairtrade cocoa sales.
A water well can have ripple effects beyond just having clean, readily available water in the community. Families experience the benefits of a reduction in water borne diseases. Because it is girls who usually go to fetch the water, the reduced walking time needed to fetch water means that girls have more time for education, which means they have better prospects and more power when they grow up.

23. What Success looks Like for the farmers’ children - schools
The picture on the left is Great Fammis School which is attended by the children of the Kuapa Kokoo farmers. The school is named after the founder of Kuapa Kokoo and was built with money earned from the sale of Divine chocolate. Kuapa Kokoo have been involved in the development of 8 schools across Ghana.
Online video webcasts are broadcast on a regular basis from Great Fammis School as part of the Pa Pa Paa LIVE educational programme. For more information about how schools in the UK can receive these webcasts and ask questions of the children attending Great Fammis School go to

24. What Success looks Like for women - empowerment
Women also benefit. Kuapa Kokoo aims to encourage the active and effective participation of women in decision-making throughout the organisation.
The Kuapa Kokoo constitution specifies that 3 out of 7 of the elected board members of local Kuapa village societies must be women. At the Kuapa Kokoo Annual General Meeting, every village sends one woman and one man to the meeting.
Over time this has ensured women have more influence and make more contributions to the organisation. In 2008, more women than men were voted onto the Kuapa National Executive, and women hold some of the most senior positions.
In 2010, Christiana Ohene Agyare, a cocoa farmer shown inset on the slide, was elected as the first female president of Kuapa Kokoo. So now we have a woman heading a farmers’ cooperative in Africa with 45,000 members in 1,300 village societies, buying 30,000 tonnes of cocoa and turning over just under $50 million a year.
As Christiana has said: “Being a member of Kuapa Kokoo has taught me that whatever a man can do, a woman can also do and even better.”
In addition, the co-operative has encouraged education about nutrition, child care, health and credit facilities and supported other income generating activities for women to supplement their incomes and to make them less dependent on the men, as well as provide money for the family during the off season whilst the cocoa is growing.
Christiana Ohene Agyare
President of Kuapa Kokoo

25. IN SUMMARY
Divine Chocolate Limited has shown that it is possible for small holder farmers from Africa to co-own a successful company in one of the most competitive and mature markets in the world
In summary, Divine Chocolate has done what some thought was not possible. They have started a social enterprise in the highly competitive UK chocolate market and shown that it is possible for small holder farmers from Africa to co-own a successful company in one of the most competitive and mature markets in the world.
It’s taken a lot of hard work and persistence, and a whole range of important partners have helped to make it happen, but Divine Chocolate is now a multimillion-pound company with cocoa farmers sharing the profits.

26. Now its up to you. . . . Why not…
Tell your family, friends and neighbours about Divine and Dubble chocolate
Sign up to be a Dubble Agent at
Hold a Fairtrade cake stall and raise money for your cause of choice with Dubble’s ‘Bake & Sell’ kit:
Estimate what you spend on chocolate each year and what you could do with your ‘buying power’
Watch videos make the children of Fairtrade cocoa farmers:
Divine Chocolate is a commercial brand that is a force for good, showing how business can be done in a fairer way. You can make yourself a force for good too.
Make sure you
Tell your family, friends and neighbours about Divine and Dubble chocolate
Sign up to be a Dubble Agent at
Hold a Fairtrade cake stall and raise money for your cause of choice with Dubble’s ‘Bake & Sell’ kit:
Estimate what you spend on chocolate each year and what you could do with your ‘buying power’
Watch videos make the children of Fairtrade cocoa farmers:
You can buy Divine and Dubble chocolate for your events from the Divine Chocolate shop: 26