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Online self-study for the many, autonomy for the few Costs and profits of e-languages: the London Metropolitan E-packs experience SCHML, 26 January 2005 Presentation by Cécile Tschirhart Academic and e-learning manager for the OLP and Nicole McBride Associate Head Department of Humanities, Arts and Languages London Metropolitan University
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Online self-study for the many, autonomy for the few Open Language Programme City & NorthEnglishLanguageCentre City European & Language Services Pre-Sessionals EFL / EAP North Language degrees: BA French, SLAS, German North MAs in TEFL, International ELT & Applied Language St North Applied Translation & interpreting BA and MAs City
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Online self-study for the many, autonomy for the few OLP Open Language Programme: 2500 students 450 external students Institution-Wide Language Programme incl. language specialist degrees 2 Language Centres North campus: 43 audio labs, 40 video stations, 32 PCs, satellite TV City campus: 8 audio booths, 8 TV-video-DVD- satellite units, 12 PCs
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Online self-study for the many, autonomy for the few ItalianSpanishGermanEFL Business English 5 Stages from beginners to graduate 5 Stages from beginners to graduate 1 2 2 levels at each stage 2 levels at each stage 1 level = 1 semester 1 level = 1 semester 12 FrenchMandarin Chinese Arabic Japanese 1:1, 2:1, 3:1, 4:1, 5:1, 1:1, 2:1, 3:1, 4:1, 5:1, 1:2, 2:2, 3:2, 4:2, 5:2 8 languages 8 languages
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Online self-study for the many, autonomy for the few Background 3 hour lesson plus minimum 3 hours of guided self-study Part of portfolio of services - blended learning Until 2001: 80 paper study packs in the LC used by students and by corporate clients Since 2001: development of epacks and online packs
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Online self-study for the many, autonomy for the few Format 2001- epacks project starts with budget for authors of £3000 per language 12 on-line sessions lasting 3 to 4 hours each 9 or 10 originally designed interactive exercises 1 extension work section Links to other language learning sites plus instructions for a written task
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Online self-study for the many, autonomy for the few Availability January 2005: French 1:1 and 1:2 Spanish 1:1 Italian: 1:1 Funded by commercial activities in the department (Dfes) and since August 2004 by HEIF 2 German 1 and Spanish 1.2 to be ready for September 2005 using templates Current pricing policy: £150 per epack, per institution and per year Online packs across campuses
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Online self-study for the many, autonomy for the few Developmental framework Building on experience developed over 12 years Staff recognised responsibilities: - E-learning manager - 0.3 lecturer - technical support - network of authors
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Online self-study for the many, autonomy for the few Project management Planning / tuning of overall production Producing guidance documents, template and contracts Selecting and briefing authors Editing materials in relation to new syllabi Assessing / addressing copyright issues Planning technical input Liaising with technical staff Continuous quality control and feedback Piloting and QA about 30-35K per year
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Online self-study for the many, autonomy for the few Production costs Content writing by staff to an agreed template Graded scale £500, £800 (online packs) and £2000 (epacks) Online implementation and development £400 (online packs) and £3500 (epacks)
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Online self-study for the many, autonomy for the few Maintenance of resource Quality monitoring Teacher and Learner training Living up to the technology Savings on teaching hours Similar learning opportunities for multiple groups Sales to HE and industry Impact on commercial developments Opportunities for research and development Wider context Further costs Further benefits
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Online self-study for the many, autonomy for the few Define target audience carefully Set realistic and dynamic budget Define realistic technical specifications Merge technical and pedagogical expertise Select multimedia-sensitive authors Save time and money by creating templates Clarify copyright issues Use a recycling approach to writing materials Do internal and external marketing Integrate it in other departmental activities Seek external funding
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