1. Social Media and Public Health James Garrow Philadelphia Department of Public Health

2. Overview  All about today ‐ Statistics ‐ Networks  All about tomorrow ‐ Ephemerality ‐ Engagement  Let’s get started

3. Statistics: the lay of the land  Facebook ‐ 71% of online Americans (85% of US is online) ‐ 63% of users check it daily ‐ 40% check multiple times per day  Twitter ‐ 18% of online Americans have an account ‐ 46% of users check it daily ‐ Huge media following, mostly mobile use

4. Statistics: the lay of the land  Instagram ‐ 17% of online Americans have an account ‐ 57% of users check it daily ‐ Mobile only  Pinterest ‐ 21% of online Americans have an account ‐ 23% of users check it daily ‐ Use HIGHLY correlated with women (4:1)

5. Statistics: typical users

6. Networks: state of the art  Twitter  YouTube  Blogs

7. Networks: Twitter

8. Networks: YouTube

9. Networks: blogs http://blogs.cdc.gov/publichealthmatters/2011/05/preparedness-101-zombie-apocalypse/

10. What’s Next: ephemerality  Snapchat  Whisper  YikYak  Tinder

11. What’s Next: Snapchat

12. What’s Next: Whisper

13. What’s Next: YikYak

14. What’s Next: Tinder

15. What’s Next: engagement  Real, live, two-way conversations  The public as partners  Telling our story

16. What’s Next: conversations

19. What’s Next: partners This year? Babies!

20. What’s Next: stories

21. Let’s Get Started  Figure out goals  Find heroes ‐ External AND internal  Play around (in private, if necessary)  Collaborate

22. Thank You  Q&A  More info later: ‐ about.me/jgarrow ‐ @jgarrow