1. Job opportunities in the retail flower shop
Present in nearly all towns of any size throughout the United States.

2. Working with in the retail florist industry enables people to
work with flowers as well as the emotions that they represent.

3. Flowers add a feeling of warmth and welcome to any room.

4. Most are individually owned or family operated employing fewer than ten people.

5. Each flower shop has six distinct roles and responsibilities
Owner
Manager
Sales
Design- Design Assistant
Delivery
Accounting

6. 1. Owner manager –
responsibilities will include hiring, training, supervising designer, salespersons, and delivery personnel.
Managers may also plan work schedules, order supplies and flowers, coordinate sales promotion and advertising, and supervise or maintain shop records.

7. Pricing of product and profit control is also a responsibility of the owner – manager.
Owner – managers must have a good business background.
They may also work as a designer and salesperson.
Some managers may not take care of routine sales but may be responsible for pricing of weddings, receptions and large parties.

8. 2. Designer – arranges floral and plant material in an artistic manner.
Must also have an understanding of basic design principles with some artistic/
creative ability.
Knowledge of flowers, their care and the needed supplies.

9. Designer

10. Most shops designate one person as the head designer.
That individual is responsible for assigning specific work to other designers.

11. The head designer will also be responsible for making sales that involve special work such as weddings or large parties, order flowers and supplies.
This is a difficult task, as the designer must estimate the amount of materials needed. If too few are ordered the shop will lose sales, if there are too many flowers on hand they must be thrown away.

12. Must have a thorough knowledge of flowers, flower care, plant care, and floral designs. Must be able to offer customers appropriate suggestions.

13. Designers are critical to the retail business.
The quality of their work will determine customer satisfaction. Happy customers mean repeat business.

14. Showroom Layout

15. 3. Designer’s Assistant – a person training to become a designer.
Work with and observe the construction of a variety of floral designs.
Usually coordinate the designer’s orders and keep all needed materials on hand.
May prepare containers, select and wire flowers, and construct bows for arrangements.

16. After the arrangement is complete
the assistant may fill out the card and delivery tag and prepare the product for delivery.

17. As the assistant gains experience they will be responsible for simple arrangements.
Difficulty of orders will increase with the amount of experience.

18. 4. Salesperson – must deal in telephone and direct face to face sales.

20. Effective salespersons have a friendly attitude.

21. 5. Delivery Person –
This service is a convenience to the customer. It distinguishes full service florists from mass-market florists such as those in some grocery or drug stores.

22. Duties involved
packaging orders and loading flowers into the delivery vehicle.

23. Delivery people
should be able to repair damaged arrangements if necessary.

24. How do you prepare for a job in a retail shop?

25. Training for a job in the retail flower shop:
On the job training
Designer schools and workshops provided by the state florist association or wholesale florists.

26. Necessary skills for a career in the floriculture industry include
artistic ability, business background, and a love for working with flowers.

27. Many designers
begin their training in high school or post secondary vocational technical programs. There are a number of floral design schools throughout the nation.

28. C. Careers Opportunities…(copy list)
Flower Grader
Horticulturist
Plant Taxonomist
Floral Shop Operator
Plant Geneticist
Plant Nutritionist
Plant Pathologist
Plant Scientist
Greenhouse Manager
Plant Breeder
Pest Control Technician
Certified Seed Grower
Agricultural Journalist
Magazine Writer
Beekeeper
Marketing/Advertising Manager
Purchasing Manager

29. D. FFA Opportunities Floriculture Career Development Event (CDE)
Landscape CDE
Supervised Agriculture Experience (SAE) project involved with flower shops (such as employment or observation) and bedding plants (such as planting flower beds for homes).
Annual Greenbrier FFA Plant Sale
Decorations for the Annual FFA Banquet

30. TEST REVIEW

31. Flowers add a feeling of _______ and welcome to any room.
warmth

32. Name two FFA opportunities related to floriculture
Floriculture CDE
Nursery/Landscape CDE
SAE at a florist shop
SAE planting and maintaining bedding plants

33. List some necessary skills for a career in the floriculture industry
artistic ability, business background, knowledge of flowers and plants, and a love for working with flowers.

34. What type of Training is needed for a job in the retail flower shop?
On the job training
Designer schools and workshops provided by the state florist association or wholesale florists.

35. 4. Salesperson – must deal in __________and direct _______ to ________sales.
Telephone
Face to face