1. Air Force Reserve Officer Training Corps Integrity | Service | Excellence AIR FORCE ROTC Fall 2014 Refresher Training

2. Develop America's Airmen Today... for Tomorrow Air University: The Intellectual and Leadership Center of the Air Force Integrity - Service - Excellence Overview Support Structure Initiatives Policy Market Strategy Tools Program Requirements Scholarship Info

3. Develop America's Airmen Today... for Tomorrow Air University: The Intellectual and Leadership Center of the Air Force Integrity - Service - Excellence Recruiting Support Structure Capt Joey Buya Aguilo Detachment 560 Recruiting Flight Commander Unit Admissions Officer (718) 862-7989 Capt Alexander Churnside Northeast Regional Director of Admissions (718) 862-7974 LtCol Michael LaFeve Detachment 560 Commander (718) 862-7901 Cadet Teddy Griffin 560 th Cadet Wing Recruiting Officer (347) 419-7387 C/3c (Insert Name) Romeo Recruiting Officer (XXX) XXX-XXXX C/3c (Insert Name) Juliet Recruiting Officer (XXX) XXX-XXXX 2Lt Matthew Woody Gold Bar Recruiter (XXX) XXX-XXXX 2Lt Jessica Dacpano Gold Bar Recruiter (XXX) XXX-XXXX

4. Develop America's Airmen Today... for Tomorrow Air University: The Intellectual and Leadership Center of the Air Force Integrity - Service - Excellence Recruiting Fall 2015 Update Detachment Commander’s Recruitment Vision Produce the Best Lieutenants possible from schools in and around New York City Increase the quality of our recruits Increase recruiting of in-demand academic majors/AFSCs Fall 2015 Focus Areas  Streamline Admissions Process (Online App, Interview, Enrollment) (POC: Capt Aguilo)  Develop strict admissions guidelines (POC: Capt Aguilo)  Re-establish Social Networking (Launch Facebook, Twitter, Instragram) (POC: C/Pillco)  Rework new Admission Enrolment Brief (POC: Capt Aguilo)  Rework New Det560 Website (POC: C/Stark)  Plan/Execute 1 st New Student Orientation Program--Develop Orientation Packet (POC: Capt Aguilo  Re-Launch Recruiting Incentive Program (POC: C/Pillco)  Formalize Det560 Recruiting Plan & Spring Event Outline– Due by 1 Sept (POC: Capt Aguilo)  Develop Inagural Monthly Speaker Series (Future: Ren Pope, John Croft, Bert Kuntz, Paul Capon)  Budget Re-Prioritization (POC: Capt Aguilo)  Student Activities Morale Events (Games, BBQs, City Visits, etc.) (POC: Capt Aguilo/MC Students)  Focus on relationship building with universities (POC: Capt Aguilo) AFROTC Recruiting Mission--"To meet Air Staff production goals by using critical path methods to identify, contact, and recruit only highly qualified applicants in order to produce the highest quality officers for the Air Force".

5. Develop America's Airmen Today... for Tomorrow Air University: The Intellectual and Leadership Center of the Air Force Integrity - Service - Excellence Initiatives - Recruiting Produce the Best Lieutenants possible from schools in and around New York City Spring 2014 Focus Areas & Initiatives  Streamline Admissions Process (Online App, Interview, Enrollment)  Launch Recruiting Incentive Program  Re-establish Social Networking (Launch Facebook, Twitter, Instagram)  Establish deeper relationships w/ high performing schools  Columbia, Fordham, NYU, CUNY, SUNY  Formalize New Student Orientation Program (NSOP)  Revamp Detachment 560 Website  Plan 15 recruiting events for the semester (Surpassed goal:18 total to date)  Emphasis on more cross-town LLABs (2 May: Parade at Columbia Sports Complex)  Establish plan to focus on in-demand technical majors (Engineering/Nursing)  Continued emphasis and relationship with Host (Manhattan College)  Attended open house, accepted student days, orientation sessions, etc  Developed Friday Informational Sessions (Booked for entire semester)  Color Guard Performances at St. Patrick's Day Parade and Basketball Games  Developing new branding strategy with Comm/Art Department on campus  Manhattan College Magazine Commissioning/Detachment History Story  Establish presence in Manhattan through enhancing crosstown agreements with NYU, Fordham & Columbia (Better access to on campus events and facilities)  Lower/Remove $75 Manhattan College mandated registration fee per semester Current Applicant Numbers Facebook Launch CUNY Recruiting Event Columbia Recruiting Crosstown LLAB Website Revamp Recruitment Vision Be Familiar with Recruiting Initiatives and assist as needed

6. Develop America's Airmen Today... for Tomorrow The Intellectual and Leadership Center of the Air Force Fly – Fight – Win in Air, Space, and Cyberspace 3 Recruiting Policy - Every Cadet is strongly encouraged to attend one recruiting event and participate in the Recruiting Incentive Program - All Cadre and Cadets must be professional at all times. Any cadet who misrepresents the organization will be subject to counseling and/or a conditional event - Semester Goal: conduct targeted recruiting events aimed at highly qualified candidates from the specified fields of study. Goal is to recruit 50 cadets for Fall 2014 and retain 35 cadets into the Spring Semester

7. Develop America's Airmen Today... for Tomorrow The Intellectual and Leadership Center of the Air Force Fly – Fight – Win in Air, Space, and Cyberspace 3 Recruiting Methodology Scholarship/EA Eligibility to CompeteScholarship Allocations Results High Academic Achievement (Eligibility) ‒ 1180 SAT* ‒ 26 ACT ‒ 3.00 ‒ Top 15% of Class ‒ Excel in AP/Honors Coursework Enrollment Allocation (EA) Averages ‒ 60% Acceptance Rate ‒ 3.25 College GPA ‒ 1220 SAT* ‒ 92 Physical Fitness Score ‒ Enrollment Allocation--invite to field training (requirement to commission) 12,538 Applicants 35% Scholarship Selection Rate ‒ 80% Tech ‒ 4% Foreign Language ‒ 16% Non-Tech Scholarship Types ‒ 5% Type 1 (Full) ‒ 15% Type 2 ($18K/year) ‒ 80% Type 7 (State Tuition) Academics Average for FY13 ‒ 1293 SAT* ‒ 29.3 ACT ‒ 3.76 GPA *Note: SAT consists of the math and verbal section Today’s Air Force ROTC recruiting mission requires a concentrated effort. At a national level, AFROTC seeks to recruit cadets with the aptitude, academic ability, and leadership potential that reflects the diversity of America--to ensure a high quality officer corps capable of leading the United States Air Force in the 21 st Century. Recruiting efforts are focused on the quality of applicants, not quantity of applicants. In addition, as the Air Force continues to draw down on military personnel, the selectivity of officer candidates has been unprecedented. By recruiting the best-qualified applicant, Detachment 560 can ensure the success of the Air Force mission while simultaneously placing the applicants on paths towards successful careers as Air Force Officers. Essentially the axiom that defines the detachment’s recruiting methodology is “interest the qualified, don’t qualify the interested.” The table below highlights the admissions eligibility as well as the selection rate for scholarships and enrollment allocations to attend field training in the past year.

8. Develop America's Airmen Today... for Tomorrow The Intellectual and Leadership Center of the Air Force Fly – Fight – Win in Air, Space, and Cyberspace 3 Recruiting Market Crosstown School Affiliations Barnard College College of Mt. St. Vincent Columbia University CUNY- Queens College CUNY- Bernard Baruch College CUNY- City College CUNY- Hunter College CUNY- John Jay College CUNY- Lehman College Dowling College Fordham University Hofstra Iona College Long Island University Mercy College New York Institute of Technology New York Law School New York University Pace University Polytechnic University- Brooklyn Polytechnic University- Westchester St. Francis College St. Johns University St. Joseph's College St. Thomas Aquinas College Stony Brook University Suffolk Community College (GMC) SUNY- College of Technology- Farmingdale SUNY- Maritime College SUNY- Old Westbury Vaughn College U.S. Merchant Marine Academy - Detachment 560 has 31 cross-town agreements Three Recruiting Markets: - Targets Schools are Manhattan College, Columbia, Fordham, NYU, and the CUNY Schools (Primary) - Other schools are Secondary because of distance or low academic requirements (i.e. No SAT/ACT req) - Community Colleges/High Schools (Tertiary)

9. Develop America's Airmen Today... for Tomorrow The Intellectual and Leadership Center of the Air Force Fly – Fight – Win in Air, Space, and Cyberspace 6 Recruiting Strategy: Targeted - Capitalize on Recruiting Incentive Program (See Next Two Slides) - Before the semester: Focus on primary and secondary market during summer and final weeks entering into the Fall Semester. Attend Welcome Week and Orientations - During the semester: Attend Department/Club Events, Host Table during lunch hours and convocations - Continuous: Post and Distribute brochures, submit articles to school media outlets, update face book page and website, visit targeted majors (tech and nursing) programs

10. Develop America's Airmen Today... for Tomorrow Air University: The Intellectual and Leadership Center of the Air Force Integrity - Service - Excellence Recruiting Incentive Program Activity# of Points Post on Facebook, Instagram or Tweet under the hashtag #det560 or make up your own5 Wear Air Force gear5 Wear PTs while working out10 Wear your uniform to class – must specify SS Blues/BDUs15 Attend Recruiting Officer Training Class10 Attend a recruiting-event must cite time/location (Ex. 7 Jan 14, 0900-1200, Columbia University)20 Set up a recruiting event (contact campus on your own, reserve recruiting time, date and space)100 Bring a friend to LLAB50 Publish an article/ photos in the school newspaper75 Recruit a new member of Det 560 and meet all initial qualifications– new member must meet with Capt Aguilo 200 Mini-Project : i. design new Det 040 recruiting brochures, recruiting posters, coin or logo ii. design new Det 040 recruiting t-shirts iii. distribute brochures, posters, and RFC business cards at every cross-town school. 100

11. Develop America's Airmen Today... for Tomorrow Air University: The Intellectual and Leadership Center of the Air Force Integrity - Service - Excellence Recruiting Incentive Program Cadet Recruiting Officer (C/Albert) will collect and tally points each week from each flight Recruiting Flight & Recruiter of the Month will be honored monthly Recruiting Flight of the Semester will win a Pizza Party Must have a minimum of 800 points to qualify Recruiter of the Semester will win a recruiting basket filled with Air Force Gear and a choice of an Amazon Kindle Fire HD 8GB Black or IPod Nano. Must have a minimum of 400 points to qualify

12. Develop America's Airmen Today... for Tomorrow The Intellectual and Leadership Center of the Air Force Fly – Fight – Win in Air, Space, and Cyberspace 7 How to Plan a Recruiting Event? - Contact school: Career Services/Student Life office - Explain who you are and why you want to conduct the event - Notify Cadet Wing Recruiting Officer to confirm the date and to coordinate volunteers to attend ‒ Obtain recruiting material from Capt Aguilo or Cadet Recruiting Officer ‒ Communicate your date and location with cadets at the detachment. ‒ Promote & execute the event

13. Develop America's Airmen Today... for Tomorrow The Intellectual and Leadership Center of the Air Force Fly – Fight – Win in Air, Space, and Cyberspace 8 Recruiting Events: Contact Sheet - IMPORTANT: MAKE THEM PRINT LEGIBLY! - Find out about prospective Cadet ‒ Name ‒ Email* ‒ School ‒ Age/DOB ‒ Major ‒ Phone - Get turned in to Capt Aguilo after each event drafted with an After Action Report (AAR) * AAR is only mandated when cadre is not present * Name and Email are the two important components

14. Develop America's Airmen Today... for Tomorrow The Intellectual and Leadership Center of the Air Force Fly – Fight – Win in Air, Space, and Cyberspace 9 At Recruiting Events UOD: Blues or flight suit Establish a dialogue Gauge interest/ eligibility Describe the program & benefits Refer them to afrotc.com Personal Testimony ‒ Own personal ROTC experience ‒ What the program means to you ‒ What do you get out of the experience? Have your 30 second description about AFROTC ready. Be ready to answers the question: What is AFROTC and what is it all about? (Practice)

15. Develop America's Airmen Today... for Tomorrow The Intellectual and Leadership Center of the Air Force Fly – Fight – Win in Air, Space, and Cyberspace 10 Recruiting Strategy: Describe - Describe the AFROTC program ‒ Path to become AF Officer ‒ 3 to 4 year program ‒ Hands-on leadership training ‒ Develop healthy & fit lifestyle - ROTC is a free elective! ‒ free tuition, uniforms, books - No commitment first two years ‒ 4 year commitment after graduation for most jobs - Scholarships available on competitive basis; refer to Cadre!

16. Develop America's Airmen Today... for Tomorrow The Intellectual and Leadership Center of the Air Force Fly – Fight – Win in Air, Space, and Cyberspace 11 Recruiting Strategy: Benefits - Attending AFROTC ‒ Develop leadership abilities ‒ Time management ‒ Military training ‒ Friendships - Air Force Benefits ‒ Many career options ‒ Great Salary & benefits ‒ Retirement after 20 years

17. Develop America's Airmen Today... for Tomorrow The Intellectual and Leadership Center of the Air Force Fly – Fight – Win in Air, Space, and Cyberspace 11 Air Force 30 Second Example “ AFROTC stands for “Air Force Reserve Officer Training Corps (AFROTC).” It is a military leadership program offered at more than 1,100 campuses across the country, designed to give men and women the opportunity to become Air Force officers while completing an undergraduate degree. Our detachment is one of 145-host institutions serving over 30 cross-town universities in the New York City area including Columbia, Fordham, and NYU. We are located at Manhattan College in Riverdale, New York, where students commute once a week to participate in various activities such as Aerospace Class, Leadership Laboratory, and Physical Fitness”

18. Develop America's Airmen Today... for Tomorrow The Intellectual and Leadership Center of the Air Force Fly – Fight – Win in Air, Space, and Cyberspace 12 Resources www.afrotc.com http://home.manhattan.edu/~afrotc/new/ www.airforce.com Brochures (website & contact info)

19. Develop America's Airmen Today... for Tomorrow The Intellectual and Leadership Center of the Air Force Fly – Fight – Win in Air, Space, and Cyberspace 14 Program Requirements 1. Must be a US Citizen or within six months of earning a US citizenship. 2. Must be a freshman in college or have at least 3 years of undergraduate school remaining and a student at one of cross-town universities. - You can complete the third year of the program as a graduate student if granted a waiver. 3. Must be physically fit and within height and weight standards. - The Physical Fitness Assessment (PFA) is administered every semester and consists of a waist measurement, 1.5 mile run, 1 minute of pushups, and 1 minute of sit ups. - Height and weight standards are determined using the Body Mass Index (BMI) scale. 4. Must have a cumulative GPA of 2.8 or greater for all college courses ever taken. 5. Must be able to complete the program before your 30th birthday. - This requirement can be pushed to your 35th birthday with a waiver. - Pilot candidates must complete the program and start pilot training before their 29th birthday with no exceptions. 6. Must pass the Air Force Officer Qualifying Test (AFOQT). - Usually taken during your second year. Must pass in order to qualify for an enrollment allocation (field training) 7. Must have an SAT score of 1100 or greater (Math/Verbal only), or an ACT score of 24 or greater to be considered for the program. - In order to be competitive in the program and attend summer Field Training (FT), which is mandatory to commission as an Officer in the Air Force, students should have scores close to or greater than the following averages: Cumulative GPA of 3.0 or greater, SAT Score of 1100 or greater (Math and Verbal only)/ACT score of 25 or greater, & Physical Fitness Assessment Score of 90 or greater. 8. Must be able to qualify medically through the Department of Defense (DOD) Medical Evaluation Board

20. Develop America's Airmen Today... for Tomorrow The Intellectual and Leadership Center of the Air Force Fly – Fight – Win in Air, Space, and Cyberspace 16 Scholarship Information - Air Force ROTC in-college scholarships ‒ Refer to Cadre for any specific questions ‒ Make No Promises! ‒ Competitively awarded every semester ‒ Based on needs of the Air Force & changes EVERY YEAR

21. Develop America's Airmen Today... for Tomorrow The Intellectual and Leadership Center of the Air Force Fly – Fight – Win in Air, Space, and Cyberspace 20 Regulation Changes AFROTCI 36-2011, dated 12 Aug 13 Single Parents can now join ‒ Up to 2 dependents ‒ Required to complete a family care plan Special Students only do AS classes; No LLAB/PT Special students have typically been: ‒ Not a full time college student ‒ Below GPA requirements ‒ Non-citizen that does not intend to apply for citizenship

22. Develop America's Airmen Today... for Tomorrow The Intellectual and Leadership Center of the Air Force Fly – Fight – Win in Air, Space, and Cyberspace 24 Review Policy Market Strategy Tools Program Requirements Scholarship Info

23. Develop America's Airmen Today... for Tomorrow The Intellectual and Leadership Center of the Air Force Fly – Fight – Win in Air, Space, and Cyberspace 25 QUESTIONS? Contact: RFC JOEY BUYA AGUILO, Capt, USAF Assistant Professor of Aerospace Studies & Unit Admissions Officer Air Force ROTC Detachment 560, Manhattan College Leo Engineering Building, Room 246 3825 Corlear Avenue Riverdale, NY, 10463-2348 Work: (718) 862-7989 || Cell: (310) 721-6963 || Fax: (718) 862-7900 || Primary Email: joey.aguilo@manhattan.edu joey.aguilo@manhattan.ed Secondary Email: joey.aguilo.1@us.af.mil joey.aguilo.1@us.af.mil