1. Donald Farmer Microsoft

2. What is Master Data? Key nouns of the businessSlow changingShared across systems

3. People Customers Vendors Employees Partners Patients … Things Products Parts Documents … Places Stores Oil Wells Geographical Regions … Abstract Contracts Warrantees Time Metrics …

4. What is Master Data Management? An authoritative view of master dataCreation and managementSoftware and processesBetween systems and across the enterprise

5. Why do you need MDM? ERP - USA ERP - Europe Warehouse or Analytic App Difficulty coordinating multiple systems Difficulty managing dimensions Or both Resolve XYZ Corp’s Address Does product xrb019 = fft019? Add 15 attributes to product xrb019 Information workers can’t edit dimensions

6. Dynamic Development Platform For All Data Pervasive Insight Enterprise Data Platform Datacenter Mobile and Desktop OLAP FILE XML RDBMS Services Query Analysis ReportingIntegrationSync Search Master Data Cloud Storage Data Platform Vision Enabling customers of all sizes to derive value from ALL data, birth through archival

7. Introducing Master Data Services Part of SQL Server 2008 R2CTP November 2009 More information at http://www.microsoft.com/mdm

8. SQL Server 2008 R2 Master Data Services - WCF MDS Management & Stewardship Interface Staging & Subscriptions Subscriptions SQL Mail Service Broker Change Notification Email Notification Bulk Operations WF Workflows Custom Application LOB Application

9. Master Data Services - Features

10. Demoed Features Master Data PortalAttributesHierarchiesVersioningModel Metadata

11. Other Features NotificationsWorkflowBusiness RulesModel DeploymentSharePoint IntegrationIntegrationSecurity

12. Master Data Methodology Envision PlanDevelopStabilizeDeploy

13. Choose your problem MDM software is not the whole solutionYou need changes in processesYou need changes in policies So choose your project carefully …

14. Choose your problem Does this domain add value?Can this project be re-used? Products are a good place to start …

15. MDM Project Drivers Domains (Models)EntitiesAttributesHierarchiesSubscribing SystemsSecurity ProfilesNumber and Complexity of Workflow ScenariosSource Systems

16. Plan your project Start smallSolve a real problemHave a sponsorEngage strong technical resources Engage knowledgeable business resources

17. Common Evolution Pattern LOB App(s) Master Data Services Analytic App 11 11 1.Critical dimension loaded to MDS. From MDS to analytic apps. Users manage hierarchies and attributes in MDS portal 2.See the benefits of MDS. Begins pushing Master Data back to LOB App. 3.Organization integrates more LOB apps, more analytic apps, and other domains 22 33 33 33 33 33

18. Deployment & Integration

19. question & answer