1. Globalization and cultural complexities Cross Cultural Communication

2. Objectives Know how multicultural workforce leads to complexities Understand how cross-cultural complexities may lead to different failures Find ways to deal with these complexities

3. Globalization: Cross border movement of people, goods and data brings more and more cultures into contact with one another and increases the potential of cross culture communication. ◦ Business Opportunities ◦ Job Opportunities ◦ Improves the contribution of employees in a diverse workforce ◦ Sharing of views and ideas ◦ Talent improvisation ◦ An understanding of diverse market

4. Blocks to Cultural Communication 1. Ethnocentrism : Inability to accept another culture's world view; "my way is the best." 2. Discrimination : Differential treatment of an individual due to minority status; actual and perceived; e.g., "we just aren't equipped to serve people like that." 3. Stereotyping : Generalizing about a person while ignoring presence of individual difference; e.g., "she's like that because she's Asian – all Asians are nonverbal."

5. 4.Cultural Blindness: Differences are ignored and one proceeds as though differences did not exist; e.g., "there's no need to worry about a person's culture 5.Cultural Imposition: Belief that everyone should conform to the majority; e.g., "we know what's best for you, if you don't like it you can go elsewhere." 6.Tone Difference : Formal tone change becomes embarrassing and off-putting in some cultures.

6. Cross-cultural complexities and failure of mergers and acquisitions Failure to adapt and adjust Cultural shock Example: Working on weekends in India Gifting culture Hospitality Manners Taboo topics

7. Globalization and human mobility Example: Brain drain Working/studying abroad Multicultural workforce and cultural complexities Example: Understanding each other’s culture Many cultures come together

8. Ways to communicate well globally “When you can present your own ideas clearly, specifically, visually, and most important, contextually – in the context of a deep understanding of another’s paradigms and concerns – you significantly increase the credibility of your ideas….”

9. Ways to communicate well globally 1. Know your culture well 2. Take interest in other culture 3. Pay attention to the non-verbal cues of other cultures 4. Pay attention to language: words, pitch, tone, etc. 5. At no cost must you make the other person feel that your culture is the best 6. Practice flexibility 7. Keep an unbiased mind, be good listener and observer

10. Thank you