1. Objectives of Advertising Assignment On slides 3 through 12, explain how the advertisement fulfills each of the ad objectives, and provide the target audience of the ad. The objectives can be found on the next slide. **When finished, save this ppt. (using the “Save As” function) in your PhotoJ folder.**

2. Ad Objectives 1-Visual Interest: Get the consumers’ attention with a headline, photo, statement, etc. 2-Mood: Relate to the consumers’ emotions. 3-Expression: Make your message clear to consumers. 4-Awareness: Make sure nothing distracts consumers from your message. 5-”Naturalness”: Build a connection between the consumer and your product. 6-Want/Need: Convince consumers that they must have your product because they need/want it. Target Audience: The group of people for whom the ad is created.

3. Ad #1 1-Visual Interest: The ad is visually interesting because… 2-Mood: The mood of the ad is… 3-Expression: What message is the ad expressing? 4-Awareness: The…is distracting in the ad. OR There is nothing distracting. 5-”Naturalness”: The consumer connects with the ad’s message by… 6-Want/Need: The ad convinces the consumer to …by… The target audience is…

4. Ad #2 1-Visual Interest: The ad is visually interesting because… 2-Mood: The mood of the ad is… 3-Expression: What message is the ad expressing? 4-Awareness: The…is distracting in the ad. OR There is nothing distracting. 5-”Naturalness”: The consumer connects with the ad’s message by… 6-Want/Need: The ad convinces the consumer to …by… The target audience is…

5. Ad #3 1-Visual Interest: The ad is visually interesting because… 2-Mood: The mood of the ad is… 3-Expression: What message is the ad expressing? 4-Awareness: The…is distracting in the ad. OR There is nothing distracting. 5-”Naturalness”: The consumer connects with the ad’s message by… 6-Want/Need: The ad convinces the consumer to …by… The target audience is…

6. Ad #4 1-Visual Interest: The ad is visually interesting because… 2-Mood: The mood of the ad is… 3-Expression: What message is the ad expressing? 4-Awareness: The…is distracting in the ad. OR There is nothing distracting. 5-”Naturalness”: The consumer connects with the ad’s message by… 6-Want/Need: The ad convinces the consumer to …by… The target audience is…

7. Ad #5 1-Visual Interest: The ad is visually interesting because… 2-Mood: The mood of the ad is… 3-Expression: What message is the ad expressing? 4-Awareness: The…is distracting in the ad. OR There is nothing distracting. 5-”Naturalness”: The consumer connects with the ad’s message by… 6-Want/Need: The ad convinces the consumer to …by… The target audience is…

8. Ad #6 1-Visual Interest: The ad is visually interesting because… 2-Mood: The mood of the ad is… 3-Expression: What message is the ad expressing? 4-Awareness: The…is distracting in the ad. OR There is nothing distracting. 5-”Naturalness”: The consumer connects with the ad’s message by… 6-Want/Need: The ad convinces the consumer to …by… The target audience is…

9. Ad #7 1-Visual Interest: The ad is visually interesting because… 2-Mood: The mood of the ad is… 3-Expression: What message is the ad expressing? 4-Awareness: The…is distracting in the ad. OR There is nothing distracting. 5-”Naturalness”: The consumer connects with the ad’s message by… 6-Want/Need: The ad convinces the consumer to …by… The target audience is…

10. Ad #8 1-Visual Interest: The ad is visually interesting because… 2-Mood: The mood of the ad is… 3-Expression: What message is the ad expressing? 4-Awareness: The…is distracting in the ad. OR There is nothing distracting. 5-”Naturalness”: The consumer connects with the ad’s message by… 6-Want/Need: The ad convinces the consumer to …by… The target audience is…

11. Ad #9 1-Visual Interest: The ad is visually interesting because… 2-Mood: The mood of the ad is… 3-Expression: What message is the ad expressing? 4-Awareness: The…is distracting in the ad. OR There is nothing distracting. 5-”Naturalness”: The consumer connects with the ad’s message by… 6-Want/Need: The ad convinces the consumer to …by… The target audience is…

12. Ad #10 1-Visual Interest: The ad is visually interesting because… 2-Mood: The mood of the ad is… 3-Expression: What message is the ad expressing? 4-Awareness: The…is distracting in the ad. OR There is nothing distracting. 5-”Naturalness”: The consumer connects with the ad’s message by… 6-Want/Need: The ad convinces the consumer to …by… The target audience is… **When finished, save this ppt. (using the “Save As” function) in your PhotoJ folder.**