1. Mike Lloyd mike.lloyd@carbonflame.com Microsoft Motion business architecture methodology What is Microsoft Motion? What is a Motion project? Why Do We Need It?

2. Enterprise Integration Hub Web Svcs Infrastructure services Outputs SecurityProcess MgtWorkflowDiary MgrBusiness RulesOps Mgmt Web Svcs Common presentation logic Devices Voice Wireless Mail Email Web Svcs Business services Segmentation Customer Admin Agent Admin Campaign Mgt Commission Sales Mgt Contact Mgt Adviser tools Document Mgt.Content Mgt Web Svcs External web services B2B

3. What Does the Business Want IT to Do? Understand the business better But org charts and process maps don’t cut it Respond a little faster But IT rarely gets funding for resilient, flexible solutions Cost a little less … or create more value Help make a difference Invoke IT as an enabler for effective business change Identify powerful leverage points for the application of IT

4. Describing the Business

5. Defining the Business 1. Business capabilities are stable 2. Capabilities that don’t add value can be eliminated 3. IT is a powerful agent for transformational change Web services SOA Motion

6. Mike Lloyd mike.lloyd@carbonflame.com What is Microsoft Motion ?

7. Microsoft Motion Business Architecture Modelling Customers Business partners Customer-facing channel partners IT providersFinancial service providers 1. Develop product or service 2. Generate demand 5. Collaborate 3. Fulfil demand 4. Plan and manage

8. The Basic Module Map Customers Business partners Customer-facing channel partners IT providersFinancial service providers 1. Develop product or service 2. Generate demand 5. Collaborate 3. Fulfil demand 4. Plan and manage the business

9. 1. Develop product or service2. Generate demand 5. Collaboration 3. Fulfil Demand4. Plan and manage the enterprise 3.1 Provide Service 3.2 Advanced Planning 3.3 Procure resources 3.4 Produce Product 3.5 Logistics 3.3.1 Sourcing and Supplier Contract Management 3.3.2 Purchasing Financial service providers Customer-facing channel partners Customers Business partners IT providers Module Map – Business Capabilities Create purchase requisitions Request Resources

10. The module map

11. Anatomy of a Capability People Platform Process

12. Encapsulating a Capability

13. Customers Business partners Customer-facing channel partners IT providersFinancial service providers 1. Develop product or service 2. Generate demand 5. Collaborate 3. Fulfil demand4. Plan and manage What Use is a Business Architecture Model? Value propositionOperating model Capabilities Metrics IT project portfolio IT projects SOA Outsourcing Partnerships Offshoring Self-service

14. Mike Lloyd mike.lloyd@carbonflame.com How do you use Microsoft Motion ?

15. Why Start a Motion Project? Automation SOA Problem-solving Incremental change Governance and compliance Acquisition Core vs. non-core Consolidation Sourcing Business architecture Customers Business partners Customer-facing channel partners IT providersFinancial service providers 1. Develop product or service 2. Generate demand 5. Collaborate 3. Fulfil demand4. Plan and manage Motion project Module map

16. Phase 1 Establish Project Context Generate Level 2+ capability map Document project context & objectives Assess capability performance Gate 1 – Go, or no-go? Motion Project – Phase 1 Go/no-go?

17. Phase 2 Capture Business Architecture Gather existing business and financial documentation 'Go In' – Map relevant Level 2+ capabilities 'Go Up' – Connect capability Levels 1 and 2 'Go Out' – Connect environmental capabilities Gate 2: Check completeness Off-Ramp Motion Project – Phase 2 Check completeness of operational, environmental and financial framing Go/no-go?

18. Phase 3 Complete 'as-is' Business Architecture 'Go Down' – Cross-reference capabilities to teams, business objectives and financials Identify capability connectors Identify service level expectations Identify people, process and platform views Workshop: Gate 3 – Understand Business Architecture Off-Ramp Motion Project – Phase 3 Understand 'as-is' business architecture Check completeness of operational, environmental and financial framing Go/no-go?

19. Phase 4 Recommend Next Steps Identify leverage points and impediments Select appropriate improvement model Develop next step recommendation Identify project opportunities and risks Deliver final project recommendation Motion Project – Phase 4 Deliver final projectrecommendations Understand 'as-is' business architecture Check completeness of operational, environmental and financial framing Go/no-go?

20. Case Study Situation Fortune 500 logistics company Comprises five independently-minded business units IT wanted to move to SOA, business saw little benefit Project Senior executive wanted to expose commonalities across LoB Eight week Motion project sponsored Result Business thought there was ~15% overlap between LoB; actually ~60% Businesses now communicating with a common language 20% sustainable reduction in CIO’s CapEx Management has a clear path to adopt SOA Motion rolled out to all departments as operating model & strategy

21. Mike Lloyd mike.lloyd@carbonflame.com Microsoft Motion business architecture methodology Next steps … Workshop – this afternoon, 1pm Panel discussion – tomorrow, 3pm