1. Kappa Alpha Psi Fraternity, Inc. and St. Jude Children’s Research Hospital

2. -2- St. Jude Children’s Research Hospital St. Jude Children’s Research Hospital ®, founded by the late entertainer Danny Thomas. St. Jude was the first desegregated hospital in Memphis and the region. The hospital’s daily operating costs are more than $1.5 million, which are primarily covered by public contributions. St. Jude Children’s Research Hospital ®, founded by the late entertainer Danny Thomas. St. Jude was the first desegregated hospital in Memphis and the region. The hospital’s daily operating costs are more than $1.5 million, which are primarily covered by public contributions.

3. -3- St. Jude Children’s Research Hospital (cont.) St. Jude, which is non-sectarian, treats children without regard to race, religion, creed or ability to pay. Eighty-one cents of every dollar received supports the research and treatment at St. Jude. St. Jude has one of the largest pediatric sickle cell programs in the country, with more than 800 children enrolled. St. Jude, which is non-sectarian, treats children without regard to race, religion, creed or ability to pay. Eighty-one cents of every dollar received supports the research and treatment at St. Jude. St. Jude has one of the largest pediatric sickle cell programs in the country, with more than 800 children enrolled.

4. -4- Recognition Received by St. Jude St. Jude is the first and only pediatric cancer center to be designated as a Comprehensive Cancer Center by the National Cancer Institute. Ranked the most trusted charity in the nation in a public survey conducted by Harris Interactive. St. Jude is the nation's top children's cancer hospital, according to the 2010-11 Best Children's Hospitals rankings published by U.S. News & World Report. Named the No. 1 pediatric cancer care hospital in the country by Parents magazine. St. Jude is the first and only pediatric cancer center to be designated as a Comprehensive Cancer Center by the National Cancer Institute. Ranked the most trusted charity in the nation in a public survey conducted by Harris Interactive. St. Jude is the nation's top children's cancer hospital, according to the 2010-11 Best Children's Hospitals rankings published by U.S. News & World Report. Named the No. 1 pediatric cancer care hospital in the country by Parents magazine.

5. -5- Kappa Achievements for St. Jude 2007 Committed to raise $500,000 in five years in support of the sickle cell clinic. 2008 Secured more than 130 churches that raised more than $280,000. Recognized by St. Jude as the Volunteer Group of the Year. 2007 Committed to raise $500,000 in five years in support of the sickle cell clinic. 2008 Secured more than 130 churches that raised more than $280,000. Recognized by St. Jude as the Volunteer Group of the Year.

6. -6- Kappa Achievements for St. Jude 2009 Kappa and the church community raised more than $375,000. Kappa completed its $500,000 commitment to St. Jude in only two years. 2010 Kappa reached the $1,000,000 mark in cumulative giving to St. Jude by raising $340,000 during the 2010 program, despite the earthquake in Haiti and economic downturn. 2009 Kappa and the church community raised more than $375,000. Kappa completed its $500,000 commitment to St. Jude in only two years. 2010 Kappa reached the $1,000,000 mark in cumulative giving to St. Jude by raising $340,000 during the 2010 program, despite the earthquake in Haiti and economic downturn.

7. -7- Kappa Wall at St. Jude

8. -8- 2010 Sunday of Hope recap More than 117 Kappa alumni and undergraduate chapters participated in the program through securing churches and chapter donations. More than 136 churches collected donations for St. Jude with an average contribution of $1,718. In total, more than $340,000 was raised with 83 percent of the donations raised through church participation. More than 117 Kappa alumni and undergraduate chapters participated in the program through securing churches and chapter donations. More than 136 churches collected donations for St. Jude with an average contribution of $1,718. In total, more than $340,000 was raised with 83 percent of the donations raised through church participation.

9. -9- 2010 Top 10 Fundraising Churches Church NameTotal Raised Chapter that Secured church 1. New Birth Missionary Baptist Church$30,000Decatur (GA) Alumni 2. Friendship-West Baptist Church$21,214Dallas Alumni 3. Union Chapel Missionary Baptist Church15,098Huntsville Alumni 4. Morning Star Baptist Church$13, 140Baltimore Alumni 5. Hartford Memorial Baptist Church$11,515Detroit Alumni 6. New Mercies Christian Church$10,831Decatur (GA) Alumni 7. Shiloh Missionary Baptist Church$8,467Richardson/Plano Alumni 8. The First Cathedral$7,773Hartford Alumni 9. Living Word Christian Fellowship$6,204Asbury Park-Neptune Alumni 10. The Sanctuary Covenant Church$5,969St. Paul/Minneapolis Alumni

10. -10- 2010 Middle Eastern Province Involvement Last spring, 7 chapters in the Middle Eastern Province participated by securing churches or making donations. For the 2010 program, the Middle Eastern Province raised more than $9,265. Four churches participated and raised $5,265. The top fundraising church was Union Baptist Church secured by Winston-Salem Alumni. In total, the Middle Eastern Province chapters have donated more than $30,769 in the past three years. Last spring, 7 chapters in the Middle Eastern Province participated by securing churches or making donations. For the 2010 program, the Middle Eastern Province raised more than $9,265. Four churches participated and raised $5,265. The top fundraising church was Union Baptist Church secured by Winston-Salem Alumni. In total, the Middle Eastern Province chapters have donated more than $30,769 in the past three years.

11. -11- Sunday of Hope™ The 4 th annual Sunday of Hope program will launch in January 2011. Chapters should coordinate with churches to host the Sunday of Hope events on one Sunday during the months of January – April. Each alumni and undergraduate chapter is asked to secure at least one church. The goal for each church secured is to raise at least $2,000. The 4 th annual Sunday of Hope program will launch in January 2011. Chapters should coordinate with churches to host the Sunday of Hope events on one Sunday during the months of January – April. Each alumni and undergraduate chapter is asked to secure at least one church. The goal for each church secured is to raise at least $2,000.

12. -12- Sunday of Hope (cont.) Chapter members will need to identify partner churches in October and November. To assist in securing a church, St. Jude will provide Kappa members with sales materials and other St. Jude information. St. Jude will provide a kit of materials for the event. The official registration website is www.sundayofhope.org to register churches to receive materials. www.sundayofhope.org Chapter members will need to identify partner churches in October and November. To assist in securing a church, St. Jude will provide Kappa members with sales materials and other St. Jude information. St. Jude will provide a kit of materials for the event. The official registration website is www.sundayofhope.org to register churches to receive materials. www.sundayofhope.org

13. -13- 2010 Sunday of Hope Goals To have 30 percent of alumni and undergraduate chapters participate in the Sunday of Hope program. More than 225 churches host special offerings for St. Jude. More than 15 chapters from the Middle Eastern Province participate in the Sunday of Hope program. The Middle Eastern Province raise more than $20,000 to contribute to Kappa’s overall goal of giving $1,911,000 cumulatively to St. Jude. To have 30 percent of alumni and undergraduate chapters participate in the Sunday of Hope program. More than 225 churches host special offerings for St. Jude. More than 15 chapters from the Middle Eastern Province participate in the Sunday of Hope program. The Middle Eastern Province raise more than $20,000 to contribute to Kappa’s overall goal of giving $1,911,000 cumulatively to St. Jude.

14. -14- Involve St. Jude Ask for help. We have offices in Baton Rouge, Dallas, Houston and Memphis. St. Jude staff can: –Attend chapter meetings. –Help secure churches. –Attend the event. –Invite a St. Jude patient. Ask for help. We have offices in Baton Rouge, Dallas, Houston and Memphis. St. Jude staff can: –Attend chapter meetings. –Help secure churches. –Attend the event. –Invite a St. Jude patient.

15. -15- Educate Your Chapter Share St. Jude information at meeting. Provide your chapter with a Sunday of Hope update. Show a St. Jude video. Send facts monthly to your list serve. Share the patient of the month story. Share St. Jude information at meeting. Provide your chapter with a Sunday of Hope update. Show a St. Jude video. Send facts monthly to your list serve. Share the patient of the month story.

16. -16- Identify the Key People Appoint a Sunday of Hope chairman. Develop a list of members that have good relationships with a church. –Pastors in your chapter. –Members that hold church positions. –Members that have family in church positions. –Members that are well-respected in the community. Appoint a Sunday of Hope chairman. Develop a list of members that have good relationships with a church. –Pastors in your chapter. –Members that hold church positions. –Members that have family in church positions. –Members that are well-respected in the community.

17. -17- Target the Right Churches Select a church with which a member has an existing relationship. Churches that have a larger membership. Churches that are accustomed to giving to charity. Select a church with which a member has an existing relationship. Churches that have a larger membership. Churches that are accustomed to giving to charity.

18. -18- Imagine if… 400 Kappa chapters secure churches. Each chapter secures at least one church for a total of 400 churches participating. The average church donation is $2,500. Kappa could raise $1,000,000 for the kids of St. Jude. 400 Kappa chapters secure churches. Each chapter secures at least one church for a total of 400 churches participating. The average church donation is $2,500. Kappa could raise $1,000,000 for the kids of St. Jude.

19. -19- Contact Information Brett Collins St. Jude Sunday of Hope Liaison 901.578.2183 or brett.collins@stjude.org Brett Collins St. Jude Sunday of Hope Liaison 901.578.2183 or brett.collins@stjude.org Michael Brown Middle Eastern Province Sunday of Hope Coordinator 919.801.0983 or Brown52@nationwide.com Michael Brown Middle Eastern Province Sunday of Hope Coordinator 919.801.0983 or Brown52@nationwide.com For more information, please contact: Jerry Siegel National Chairman, St. Jude Partnership 502.387.6530 or p.siegel@insightbb.comp.siegel@insightbb.com Jerry Siegel National Chairman, St. Jude Partnership 502.387.6530 or p.siegel@insightbb.comp.siegel@insightbb.com