1. Bespoken Designs Monogram Shop Alex Turano

2. Location  Oxford, Mississippi

3. Mission Statement  Our mission is to provide the best customized monogram, embroidery, and screen-printing services in-store on a comprehensive selection of merchandise. We operate our business efficiently to highlight our cooperative role in society by offering our services to a broad spectrum of markets.

4. Monogram Services  Embroidery  Screen Printing

5. Monogram Services  Special Event/Occasion (requiring bulk merchandise) -Company (Business) Advertisement with custom logo -Seasonal/Themed Events -Philanthropy -Baby Showers -Wedding -Local Sports Teams -Local School Merchandise -Greek Life (Sorority/Fraternity) -Uniforms

6. Product Selection  Accessories – Jewelry: Rings; Bracelets; Necklaces; Earrings – Hats/Caps – Scarves – Key Chains – Umbrellas – Garment Bags – Purses

7. Product Selection  Apparel – Denim: Jeans; Jackets – Knit: Sweaters; Tees – Cotton T-shirts – Sweatpants – Aprons – Men’s Custom Dress Shirts (cuff option)

8. Product Selection  Bed & Bath – Towels (Hand Towels, Wash Cloths, and Large Towels) – Towel Holder – Robes – Bar Soap – Waste Basket – Laundry Basket – Shower Mat – Shower Rings

9. Product Selection  Home Goods – Door Mats – Cups – Napkins – Napkin Rings – Wall Décor – Stationeries – Blankets – Throw Pillows – Candles

10. Product Selection  Luggage/Bags – Jewelry Pouches – Makeup/Cosmetic Bags – Toiletry Bags – Diaper Bags – Tote Bags (Seasonal Bags) – Luggage Tags – Backpacks – Small Carry-On Luggage

11. Target Market Demographics -Geographic Location: Oxford, Mississippi -Gender: Female -Education: Some College or Bachelors Degree -Profession: Student or White Collar Job -Household Size: Family of 4 -VALS: Innovators, Thinkers, Experiencers

12. Target Market

13. Marketing & Promotions  Print Media -Newspaper Ads (Including college newspaper) -Catalog Option (to subscribers) -Yellow Pages -Business Cards/Merchandise (pens, notepads, t-shirts etc.)

14. Marketing & Promotions  Outdoor Media -Promotional Posters/Flyers (to hand out around populated areas and post on public bulletins in schools, churches, and businesses) -On-Premises Signage -Seasonal In-Store Events

15. Marketing & Promotions  Interactive Media -E-Commerce Website -Facebook -Twitter -Tumblr -Linked In