1. Page 1 Alexandre.Klementiev@intel.com Intel Confidential - Do not distribute ® Personalization of DTV Content via Interactivity Alexandre Klementiev Intel’s Architecture Labs

2. Page 2 Alexandre.Klementiev@intel.com Intel Confidential - Do not distribute ® Context Intel involved in interactive TV technologies: ATVEF, Intercast, involvement with standards, etc.  e.g. collaboration with PBS: The Greeks, F.L.W. Taking advantage of the data capability of the DTV transport multiplex. Package Delivery System – an end-to-end system for packaged content delivery over digital broadcast networks.  From content creation, scheduling, and broadcasting to reception, and filtering based on a user profile.  Enables applications such as digital interactive magazines, software distribution, MP3 music distribution, personalized news, weather, sports, etc

3. Page 3 Alexandre.Klementiev@intel.com Intel Confidential - Do not distribute ® Example Application: Digital Magazines Example Launch Digital Magazine - An end user experience crafted around entertainment content: Music, Movies, Fashion, Games & related advertisements.

4. Page 4 Alexandre.Klementiev@intel.com Intel Confidential - Do not distribute ® What is a Package? Package is a logical grouping of media files with associated metadata about the content.  Package = Content + Metadata  Metadata interchange format is XML-based Package is independent of network and transmission mechanisms and policies. Metadata + Content Package Element Package Element Metadata Package Metadata Package

5. Page 5 Alexandre.Klementiev@intel.com Intel Confidential - Do not distribute ® Delivery Network HE to Home Live/Time-Shifted Delivery Live/Time-Shifted Delivery Scheduled Delivery Scheduled Reception Package Delivery System Deployment View z Client System (Consumer's Home) Network Device Stack Application Package Delivery System Client Subsystem Package Reception Subsystem Package Cache TCP/IP Stack IP Multicast Data Content Provider System(s) Content Provider Facility Package Generation Playlist Composition Package/Playlist Cache process/machine boundary Head End System(s) (Bandwidth Provider's Facility) Playlist Scheduling Transmission Execution Package/Playlist/Transmission Cache process/machine boundary

6. Page 6 Alexandre.Klementiev@intel.com Intel Confidential - Do not distribute ® Backup