1. Advertising Appeals

2. Bandwagon appeal You’d better hurry! Our supply of these Wrackit personal stereo systems is limited and everyone wants one. Join your friends and get this hot new system now while you still can!

3. Testimonial appeal “Hi, I’m Anson Cere. In my role as chief homicide investigator I smell some unpleasant things, but as an actor, one thing I don’t want to smell is myself. That’s why I use Coverup, the deodorant that doesn’t need an alibi.”

4. False Image appeal A person’s car says a lot. What’s your image? The new DMB sport utility vehicle says you’re a person of power, of prestige, of importance.

5. Reward appeal You could win! If you’ve used our credit card in the last thirty days, you’re already entered to win our sweepstakes! Use it more!

6. Sex appeal Men envy it; women want it; the smell of a real man—and it comes only from Machosmell, a cologne only for those strong enough to face it.

7. Glittering Generality appeal It’s true that a great smile makes a great time, so get EnamelScrape, the toothpaste with three abrasives to rip the unhappiness from your teeth.

8. Brand Loyalty appeal Your parents bought our insurance; maybe your grandparents too. We’re Ancient Life Insurance Company, serving you with century-old traditions.

9. Scientific Evidence appeal Recent studies show that there is a low incidence of side effects for this medication, a few of them not serious or long-term.

10. Humor appeal “Anthony the Animated Anteater here. You know, I’ve given up those nasty six-legged bugs for Sodium Pride salted snacks! I can suck ‘em down twice as fast, and my blood pressure goes up twice as far!”

11. Progress appeal Last year’s phone is looking older by the minute. To keep up with the latest technology, the latest look, and the latest people, you’ll need the Gizmo cell phone.