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Published byJasper Griffin Modified over 9 years ago
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Be a Healthy Consumer
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Advertising is a form of selling products and services. An advertisement (ad) is a paid announcement about a product or service. Ads appear online; on television, radio and billboards; and in magazines and newspapers. A commercial is an advertisement on television or radio.
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Companies spend lots of money to place ads in the media. People who create the ads carefully develop them to appeal to the wants and need of a certain audience. Many ads are designed to influence a person’s feelings as to what life will be like with a certain product. Advertisers use their logos as a form of advertising. They pay celebrities to wear their logos during sporting events and social events.
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1. “I’m Lovin’ It” 2. “Just Do It” 3. “Breakfast of Champions” 4. “Like A Rock” 5. “Your in Good Hands”
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1. McDonald’s 2. Nike 3. Wheaties 4. Chevrolet 5. Allstate
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One way to avoid being manipulated by advertising is to recognize the ten advertising appeals that companies often use.
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Brand loyalty appeal tries to convince a person that one brand is better than the rest. False image appeal tries to convince people that they will have a certain image if they purchase a specific product or service. Bandwagon appeal implies that everybody else is using a particular product or service.
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http://www.youtube.com/watch?v=G4J52Qa D6mw http://www.youtube.com/watch?v=G4J52Qa D6mw
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Humor appeal contains a catchy slogan, jingle, or cartoon that gets attention. Glittering generality appeal includes a claim that is exaggerated to appeal to an emotion. Scientific evidence appeal includes results of surveys and laboratory tests.
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http://www.youtube.com/watch?v=07h2O49 6kyU http://www.youtube.com/watch?v=07h2O49 6kyU
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Progress appeal emphasizes that a product or service is “new and improved.” Reward appeal offers a special prize, gift, or coupon when a product or service is purchased. Sex appeal hints or says that a product or service will make a person sexy or attractive to a member of the opposite sex. Testimonial appeal uses a spokesperson who names the benefits of a specific product or service.
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