1. Who is this ad targeting?

2. Analyzing Influences Learning how to analyze advertisements will help you to make better choices. You will become an advertiser's worst nightmare: an educated consumer. Being a wise consumer can save a lot of money because you think before you buy. You will investigate before buying, instead of just accepting the advertiser's claims.

3. The average American child today is exposed to an estimated 40,000 television commercials a year — over 100 a day. American children aged 12 to 17 will ask their parents for products they have seen advertised an average of nine times until the parents finally give in. More than 10 percent of 12- to 13-year-olds admitted to asking their parents more than 50 times for products they have seen advertised. Center for a New American Dream. © New American Dream.

4. Ten Advertising Appeals 1.Brand Loyalty- convince a person that one particular brand is better than all others 2.False Image - convince people that they will have a certain image by using a particular product 3.Bandwagon- Implies that everyone you know is using this brand

5. Advertising Appeals Cont. 4.Humor- A catchy slogan, jingle, or cartoon. Something that sticks in your mind. 5.Glittering- Contains an exaggerated appeal that gets to your emotions. 6.Scientific evidence- Uses data from surveys and lab results to convince you this product is the best

6. Advertising Appeals Cont. 7.Progress- The latest version is the best one to buy because it is new. 8.Reward- Offers a special prize, gift, or coupon. 9.Attraction- Tries to convince you that it will make you attractive 10.Testimonial- Uses a spokesperson who is sometimes famous.

10. Apple Jack AT&T Toy Truck Nike CBS Top Commercials on T.V Top Commercials on T.V

11. Analyze the following ad!